Marketing & Sales
We market ourselves to prospective clients the way we want to be marketed to – thoughtfully and with purpose. It’s why we ask our subscribers what type of content they want to see, and when they want it delivered. It’s why we send out surveys asking if we’re doing a good job explaining the ROI they can expect to see. And it’s why we give away some of our best content without asking for anything in return. We honestly want to be as helpful as we can, and we believe that’s the best approach not only in business, but in any relationship.
We will be the ones to end the sales process if it turns out there’s nothing we can do for you. We’ll stop bothering you as soon as it becomes clear you aren’t interested. And if you hire a different agency, we’ll send you a handwritten card wishing you the best. And in all our marketing and sales efforts, that commitment to helpfulness is what we strive for.
We believe that design is goal-oriented and should meet the specific needs of that individual client. Our team doesn’t believe in “good enough” and we strive for a solution that is user-focused, meets its goals and is creative. Collaboration is the key to making it all come together.
For our team, a collaborative approach means two things: 1) collaborating with all departments (content, research, dev, paid, AMs) in order to gain a better understanding of the project at hand, and 2) working with, and learning from, other designers to achieve creative solutions.
Social Media is fast-paced, ever-evolving, and increasingly where people spend their time. Our department’s focus is on building brand awareness and community for our clients by sharing authentic and engaging content that starts with a data-driven strategy. We analyze current trends and keywords on each platform to better adapt and communicate the client’s message with changing audience needs.
User Experience Research
Creating optimal end-to end user experiences is a way of thinking that is incorporated into our entire business at Oneupweb. User experience matters on a strategic business level. This means the entire team lives under the umbrella of the UX world and approaches their work through a UX lens where we make recommendations based upon research and not upon opinions or hunches. We seek to design and build all Oneupweb products and services in a user-centered, focused way.
Well-informed recommendations and decisions are based upon research that includes both qualitative and quantitative data. With in-depth understanding and empathy, our UX Research seeks to support the creation of intuitive and delightful experiences at all touch points of the consumer experience.
Search Engine Optimization & Content Marketing
When presented with a decision, our SEO and content marketing team will always choose whichever option provides the best user experience.
This is taken directly from Google’s playbook. Nearly 20 years ago, Sergy Brin and Larry Page wrote “Ten Things We Know to Be True.” We like to focus on #1. If it’s important to Google, then it should be important to us.
Our paid media team employs an integrated approach to digital marketing that’s tailored to each client’s needs. From an initial search query to the final action, our team’s mission is to capitalize on every dollar spent on search and digital campaigns to ensure consistent visibility and relevancy.
In a landscape driven by aggressive competition and real-time data, our team responds to these demands with transparency and the expertise to help our clients connect with their target audience at the right time and place. We do this by accessing a wide range of analytics and reporting platforms to collect and engineer data and quickly adapt to various demands or changes in the marketplace.
The driving force behind what we do is to grip our client’s audience with the most creative, beautiful, meaningful and story-driven images and audio possible so that they will choose to engage with our client’s brand, services and products.
We are a true extension of our clients’ marketing teams. Account managers are on the front lines to see, hear and feel the challenges clients face and are driven to assemble and produce powerful strategies and work to their success. Every day is a little sweeter with a client puzzle we solve and make our clients rock stars for it!
With each project, we are driven to the challenge of the project needs and find opportunities to overcome various obstacles. Our goals as a team are to work together collaboratively, and challenge each other to be better developers.
As a development team, we are the hub to making the client’s and departments’ dreams and wishes come true. We fill in any gaps with our own experiences and provide guidance to what can be done and help empower the creative team in web design. We also develop methodologies to be more efficient and proficient at the way that we build websites.