What’s your average day like at Oneupweb?
Catching up on my inbox. Checking in on client needs and making sure they’re happy. Making sure projects are on track. Creating the best-possible environment for the employees and best processes to support them in that pursuit.
Tell us about a favorite client moment.
It’s hard to pick one, but in general, one of my favorite times is when projects fall off the rails and we’re able to stop, come together as a team and work together to get back on track. It’s so easy to get frustrated in moments like these, but when you can take the time to engage, those moments do more than just get projects back on track – they validate and reinforce relationships.
Tell us about a favorite Oneupweb moment in general.
The day the boiler room caught fire after we lost power to our whole building… literally putting out fires on the job! There’s more to this story, so for those inclined to find out more, reach out to me. It’s a good story.
What’s your favorite blog and why?
Huffington Post, although as of late, it’s been getting toooooo TMZ-ish.
Good Food. Great cooking show from LA-native Evan Kleiman, and it reminds me of my home town.
What makes Traverse City appealing?
It’s amazing, first of all. Traverse City is a perfect dichotomy of what is happening all over our country, where on one side, you have a culture and population that very much embraces the old craft ways of doing things, and on the other hand, one that’s trying to grow into a larger, more sophisticated metropolis.
What do you really do at Oneupweb?
Email, presentations, meetings.
If you were stuck on a desert island, what office tool would you bring and how would you make your deadline?
Cell phone, duh.
Years from now, what will stick out most about 2014?
My engagement to the love of my life Arminda Combs.
It’s 5:30 PM – what’s your cocktail of choice?
My own version of the Old-Fashioned cocktail.
What’s the last song you intentionally listened to?
“Mavi Kelebek” by Ibrahim Özgür. (I’m taking Tango lessons.)
Favorite Spotify/Pandora/Grooveshark station?
“Vola” by Karol Conká, Spotify station.
What do you carry in your purse/man-bag?
Laptop, pens, passport, Swiss Army Knife , tea, Cholula Hot Sauce packets.
What’s your secret guilty pleasure?
John Rain novels, Jack Reacher novels and Alaska: The Last Frontier reality series on the Discovery channel.
Favorite book/movie/album/TV show/etc…?
Book: “Unbearable Lightness of Being” by Mila Kundera
Movie: “The Red Violin”
Album: Van Morrison’s “Astral Weeks”
TV Show: The Unit (got cancelled a few years back, and I’m still in mourning).
Tell us something weird/unique/quirky about yourself.
I worked for a Jewish catering company on-and-off for 13 years.
Describe yourself in 3-to-5 words.
“Quiet listener who loves to talk.”
What would you not be caught dead wearing?
White socks with black shoes (eww). Tevas (ugh). Birkenstocks (barf).
What’s one of life’s simple pleasures?
The Internet is listening: give us your words to live by.
“Teamwork makes the dream work.”
To find out more about his fire starting capabilites, email Fernando directly at email@example.com