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franchise marketing playbook updated with post covid 19 data for franchisors seeking marketing help

The Franchise Marketing Playbook

Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. With over two decades of experience providing franchise marketing support, we’ve compiled the strategies, the tactics and the channels that deliver…

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The Multilocation SEO Guide

What is it, what isn’t it, and how do I do it right as my organization grows? Executing SEO for multiple locations is tricky, whether your business has locations across a single state or the entire world. One of the best ways to concentrate the benefits of all your marketing efforts is to represent all…

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How to Convert Abandoned Carts – And Avoid Them

Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…

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The Practical Guide to Google Local Listings for Franchise Businesses

Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…

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Oneupweb’s Website Planning Guide

Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…

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SEO for Dispensaries: Grow Your Business Online

Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. Dispensaries face plenty of regulatory challenges and marketing restrictions as well. One of the best avenues to grow your marijuana business online is to put in the legwork. Here’s why…

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Developing a Marketing Strategy for Your Franchise Business

Here’s what you need to know: Why focus on improving digital marketing? If you’re like many franchisees, you might not use digital marketing to its full potential. Maybe you don’t believe the payoff will be worth your time, or you prefer to stick to the traditional marketing methods you’ve relied on for years. But if…

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Google Optimize Guide

To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….

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Gravity Forms to Pardot Integration

A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…

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Cyber Security Information and Trends From Oneupweb and Safety Net

The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…

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The Big Google Analytics Glossary

Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…

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Healthcare Marketing Manual: A Comprehensive Guide to Digital Strategies, Trends and Ideas

Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated….

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