Resources White Papers & Guides
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
5 Simple Truths: Making Your CMO’S Life Easier
If your CMO ain’t happy, ain’t nobody happy Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be. Our “5 Simple Truths” white paper discusses: 5 simple truths about digital marketing How…
5 Social Media Strategies You Should Steal Today
5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who…
Closed Loop Marketing
” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are…
The Practical Guide to Google Local Listing for Franchisees
Your franchise’s guide to practical, tactical steps to gain traffic from local search Ok, Google—show me the nearest . National franchises: your locations operate at a local, community level. Are you leveraging Google’s local listings to the fullest extent possible? In our Practical Guide to Google Local Listings for Franchises, we discuss this and more….
Swim With Sharks
In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share….
Marketing And Strategy For Higher Education Institutions
Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn:…
The 3 Bedrock Principals For A Successful E-commerce Website
Is your website turning off customers? It’s time to make sure your e-commerce website is in top shape for the returning and potential customers! In this paper on creating a successful e-commerce site we cover:…
Big Data: Making It Work For Marketing
What is “big data”? Is it just for big business? What advantage does it offer marketers? We answer those questions and more in this white paper. Our white paper on big data includes: Three myths surrounding big data Real-life applications Our five phase approach This paper is all about big data and how it applies…
Is Strategy Your Missing Link?
A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around. This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix. Highlights Include:…
Social Commerce And Your E-commerce Strategy
Social Media is the new word of mouth Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space. This white paper discusses some of the problems marketers wrestle with when it comes down to deciding…
Content Marketing And Today’s Pet Owner
Content marketing drives product demand This Oneupweb guide showcases the five steps to start a winning content marketing strategy that drives fast, measurable returns for your pet product. Whether you seek retail (B2B) partnerships or are hoping to sell direct to the consumer (or both), content marketing is the answer for business growth. Reach more…
