Resources White Papers & Guides

A graphic of a person in a circle.

5 Social Media Strategies You Should Steal Today

5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who…

Read More

An icon symbolizing "rotate."

Closed Loop Marketing

” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are…

Read More

An icon of a house.

The Practical Guide to Google Local Listing for Franchisees

Your franchise’s guide to practical, tactical steps to gain traffic from local search Ok, Google—show me the nearest . National franchises: your locations operate at a local, community level. Are you leveraging Google’s local listings to the fullest extent possible? In our Practical Guide to Google Local Listings for Franchises, we discuss this and more….

Read More

A graphic of waves.

Swim With Sharks

In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share….

Read More

An icon of a book with a bookmark.

Marketing And Strategy For Higher Education Institutions

Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn: How advancements in technology affect enrollment How changing your business model can offset cost How to identify your institution’s differentiators How to make your marketing efforts more holistic…

Read More

An ecommerce cart icon.

The 3 Bedrock Principals For A Successful E-commerce Website

Is your website turning off customers? It’s time to make sure your e-commerce website is in top shape for the returning and potential customers! In this paper on creating a successful e-commerce site we cover: User experience User interface Social Media to promote sales Responsive design Tips to reduce shopping cart abandonment More!…

Read More

An analytics icon.

Big Data: Making It Work For Marketing

What is “big data”? Is it just for big business? What advantage does it offer marketers? We answer those questions and more in this white paper. Our white paper on big data includes: Three myths surrounding big data Real-life applications Our five phase approach This paper is all about big data and how it applies…

Read More

An icon for adding a link.

Is Strategy Your Missing Link?

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around. This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix. Highlights Include:…

Read More

An ecommerce cart icon.

Social Commerce And Your E-commerce Strategy

Social Media is the new word of mouth Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space. This white paper discusses some of the problems marketers wrestle with when it comes down to deciding…

Read More

A heart icon.

Content Marketing And Today’s Pet Owner

Content marketing drives product demand This Oneupweb guide showcases the five steps to start a winning content marketing strategy that drives fast, measurable returns for your pet product. Whether you seek retail (B2B) partnerships or are hoping to sell direct to the consumer (or both), content marketing is the answer for business growth. Reach more…

Read More

A medical pill icon.

Healthcare Marketing: Lead Generation And Choosing The Right Marketing Partner

Healthcare is About Choices. When making healthcare decisions, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular health care system, lead generation has never been…

Read More

A code block icon.

What To Expect When You’re Expecting A Website (Re)Design

Get your free copy of What To Expect When You’re Expecting A Website Redesign The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an…

Read More