Resources Oneupweb's Instagram

cody sovis

Get to Know Cody Sovis

Cody Sovis, Content Marketing and SEO Project Manager I picked up social media marketing as a part of a retail job and moved slowly and irrevocably closer to the industry. Over the years, I helped run social media accounts for friends, local businesses and non-profits and, before I knew it, marketing was my full-time gig!…

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two workers standing at head of conference room writing on the wall talking to two workers sitting at a table

How to Choose a Marketing Agency

Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. The number…

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a husband and wife swing their daughter on her arms playing in the front yard of a large, nicely painted house

Oneupweb 2022 Year in Photos

This year’s image collection comes from two of Oneupweb’s talented creative team members: Rob Vanderstelt and Emily Nelson. Enjoy the images they have created and collected. Rob’s Photos: “Just a mix of my favorite shots, these are great examples when everything comes together, from casting, location, wardrobe, HMUA, lighting, etc. all comes together and creates…

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laura payne

Meet Laura Payne

Laura Payne, Head of Social I hail from Cadillac, MI, but my post-college journey took me to various parts of the country. While at MSU as a Spartan, I pivoted towards the entertainment industry and headed to Full Sail University in Orlando, FL, to pursue a degree in entertainment business. After graduation, I soaked up the…

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Laura Payne sits with her wife kissing their child

Pride Marketing Chat

Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…

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andy olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…

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emily nelson

Meet Emily Nelson, Jack of All Digital Content Trades

Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…

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shelly brass

Meet Shelly Brass: Accounting Assistant

Shelly Brass, Accounting Assistant I grew up in Benzie County and have always loved the area. I worked for 25 years in the beer & wine industry in multiple roles that included customer service, administrative and accounting. Prior to that, I worked in the hotel industry in various positions from desk clerk to banquets manager….

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jess and nicole check out a design on a tablet at the current oneupweb office

Chaos and Control: Building Friendships at Oneupweb

Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located.  There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…

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tessa lighty

Get to Know Tessa Lighty

Tessa Lighty, Brand Manager From a young age I loved to tell stories and create. Though I never considered myself a particularly creative person, my passion for writing led to a career in journalism, with an emphasis on photojournalism. I graduated from the University of Kentucky and interned at newspapers all over the country during…

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Notebook on a desk with a pros and cons list

Outsource Marketing vs Cost of Hiring a New Employee

Every year, businesses face the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try, you’re always left struggling with how to cut expenses. Business owners continually make tough decisions about where to invest in the company to support growth. We’re not mathematicians at Oneupweb, but we can do…

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rafael quiroz

Introducing… Rafael Quiroz

Rafael Quiroz Rios, Content Production Associate I moved to northern Michigan in 2019 from Mexico and hold a bachelor’s degree in communication and media production. My professional journey involves collaborating with multiple brands across Mexico and the US, specializing in the production of commercial videos and photography. I am deeply passionate about creativity and the…

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