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How to Choose a Marketing Agency
Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. The number…
Oneupweb 2022 Year in Photos
This year’s image collection comes from two of Oneupweb’s talented creative team members: Rob Vanderstelt and Emily Nelson. Enjoy the images they have created and collected. Rob’s Photos: “Just a mix of my favorite shots, these are great examples when everything comes together, from casting, location, wardrobe, HMUA, lighting, etc. all comes together and creates…
Meet Laura “Always Smiling” Payne
Laura Payne, Senior Graphic Designer I’m originally from Cadillac, MI, but I have bounced around the country a bit in the years since college. In the middle of my tenure as an MSU Spartan, I decided I wanted to focus on the entertainment industry and I transferred to Full Sail University in Orlando, FL for…
Pride Marketing Chat
Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…
Meet Andy “Funky” Olds, PPC Extraordinaire
Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…
Meet Emily Nelson, Jack of All Digital Content Trades
Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…
Meet Shelly Brass: Accounting Assistant
Shelly Brass, Accounting Assistant I grew up in Benzie County and have always loved the area. I worked for 25 years in the beer & wine industry in multiple roles that included customer service, administrative and accounting. Prior to that, I worked in the hotel industry in various positions from desk clerk to banquets manager….
Chaos and Control: Building Friendships at Oneupweb
Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located. There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…
Get to Know Tessa Lighty
Tessa Lighty, Brand Manager From a young age I loved to tell stories and create. Though I never considered myself a particularly creative person, my passion for writing led to a career in journalism, with an emphasis on photojournalism. I graduated from the University of Kentucky and interned at newspapers all over the country during…
Outsource Marketing vs Cost of Hiring a New Employee
Every year, businesses face the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try, you’re always left struggling with how to cut expenses. Business owners continually make tough decisions about where to invest in the company to support growth. We’re not mathematicians at Oneupweb, but we can do…
Introducing… Rafael Quiroz
Name: Rafale Quiroz Position: Content Production Associate What’s your average day like at Oneupweb? Well, it probably involves like 5 cups of coffee and After Effects® or Adobe Premiere crashing on me a couple of times. But honestly, there are new things popping up all the time! So, every day is slightly different. Tell us…
Introducing Allie Crippen
Allie Crippen, Graphic Designer I graduated from the Ferris State University Graphic Design program in May 2018. I had a short internship the summer between my junior and senior year with a local design studio in Grand Rapids. Following graduation, I worked for a local agency in Traverse City for three years, specializing in SEO…
