Resources Oneupweb's Instagram

blue puzzle with white piece missing technical site audit type

What You Need to Know About the Technical Site Audit: Beyond the Minute

We’ve all been on a website with issues. The page takes forever to load, links keep turning up 404 errors or using the navigation system feels like an exercise in patience. But have you thought about how your users experience your site? A technical site audit (AKA a technical SEO audit) can help you identify…

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two workers standing at head of conference room writing on the wall talking to two workers sitting at a table

How to Choose a Marketing Agency

Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. If you’re…

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blue background with icons for website and ada compliance

What Does Having an ADA Compliant Website Mean?

Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…

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Headshot of Oneupweb employee smiling in office

Meet Laura “Always Smiling” Payne

Laura Payne, Senior Graphic Designer I’m originally from Cadillac, MI, but I have bounced around the country a bit in the years since college. In the middle of my tenure as an MSU Spartan, I decided I wanted to focus on the entertainment industry and I transferred to Full Sail University in Orlando, FL for…

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Laura Payne sits with her wife kissing their child

Pride Marketing Chat

Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…

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monica stokes

Meet Monica Stokes, Strategy and Marketing Coordinator

Monica Stokes, Strategy & Marketing Coordinator I joined Oneupweb in the spring of 2021 and work in the sales and marketing department to drive leads and develop digital marketing solutions for our newest partners. Originally from the arts and museum field, my background includes exhibit curation, collections management and fundraising. I have a bachelor of…

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April Danielson portrait

Meet April Danielson, Account Manager

April Danielson, Senior Account Manager I’m a Traverse City native and I attended Grand Valley State University where I obtained a degree in advertising and public relations. After college, I lived in Florida and eventually Oklahoma where I had the opportunity to work within the marketing strategy department for a large international anti-hunger nonprofit for…

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andy olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…

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emily nelson

Meet Emily Nelson, Jack of All Digital Content Trades

Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…

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shelly brass

Meet Shelly Brass: Accounting Assistant

Shelly Brass, Accounting Assistant I grew up in Benzie County and have always loved the area. I worked for 25 years in the beer & wine industry in multiple roles that included customer service, administrative and accounting. Prior to that, I worked in the hotel industry in various positions from desk clerk to banquets manager….

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jess and nicole check out a design on a tablet at the current oneupweb office

Chaos and Control: Building Friendships at Oneupweb

Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located.  There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…

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tessa lighty

Get to Know Tessa Lighty

Tessa Lighty, Brand Manager From a young age I loved to tell stories and create. Though I never considered myself a particularly creative person, my passion for writing led to a career in journalism, with an emphasis on photojournalism. I graduated from the University of Kentucky and interned at newspapers all over the country during…

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