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Headshot of Oneupweb employee smiling in office

Meet Laura “Always Smiling” Payne

Laura Payne, Senior Graphic Designer I’m originally from Cadillac, MI, but I have bounced around the country a bit in the years since college. In the middle of my tenure as an MSU Spartan, I decided I wanted to focus on the entertainment industry and I transferred to Full Sail University in Orlando, FL for…

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Laura Payne sits with her wife kissing their child

Pride Marketing Chat

Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…

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monica stokes

Meet Monica Stokes, Strategy and Marketing Coordinator

Monica Stokes, Strategy & Marketing Coordinator I joined Oneupweb in the spring of 2021 and work in the sales and marketing department to drive leads and develop digital marketing solutions for our newest partners. Originally from the arts and museum field, my background includes exhibit curation, collections management and fundraising. I have a bachelor of…

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April Danielson portrait

Meet April Danielson, Account Manager

April Danielson, Senior Account Manager I’m a Traverse City native and I attended Grand Valley State University where I obtained a degree in advertising and public relations. After college, I lived in Florida and eventually Oklahoma where I had the opportunity to work within the marketing strategy department for a large international anti-hunger nonprofit for…

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andy olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…

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emily nelson

Meet Emily Nelson, Jack of All Digital Content Trades

Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…

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shelly brass

Meet Shelly Brass: Accounting Assistant

Shelly Brass, Accounting Assistant I grew up in Benzie County and have always loved the area. I worked for 25 years in the beer & wine industry in multiple roles that included customer service, administrative and accounting. Prior to that, I worked in the hotel industry in various positions from desk clerk to banquets manager….

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jess and nicole check out a design on a tablet at the current oneupweb office

Chaos and Control: Building Friendships at Oneupweb

Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located.  There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…

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tessa lighty

Get to Know Tessa Lighty

Tessa Lighty, Brand Manager From a young age I loved to tell stories and create. Though I never considered myself a particularly creative person, my passion for writing led to a career in journalism, with an emphasis on photojournalism. I graduated from the University of Kentucky and interned at newspapers all over the country during…

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Notebook on a desk with a pros and cons list

Outsource Marketing vs Cost of Hiring a New Employee

Every year, businesses face the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try, you’re always left struggling with how to cut expenses. Business owners continually make tough decisions about where to invest in the company to support growth. We’re not mathematicians at Oneupweb, but we can do…

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rafael quiroz

Introducing… Rafael Quiroz

Name: Rafale Quiroz Position: Content Production Associate What’s your average day like at Oneupweb? Well, it probably involves like 5 cups of coffee and After Effects® or Adobe Premiere crashing on me a couple of times. But honestly, there are new things popping up all the time! So, every day is slightly different. Tell us…

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allie crippen

Introducing Allie Crippen

Allie Crippen, Graphic Designer I graduated from the Ferris State University Graphic Design program in May 2018. I had a short internship the summer between my junior and senior year with a local design studio in Grand Rapids. Following graduation, I worked for a local agency in Traverse City for three years, specializing in SEO…

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