Resources Oneupweb's Instagram

Introducing Jonathan Davila, Our Newest Creative

­­­Name: Jonathan Davila Position: Graphic Designer What’s your average day like at Oneupweb? Every day is unique and full of excitement. I have meetings, websites, social campaigns and take part in creative collaborations. I enjoy being part of the team. The best part is that I get the opportunity to do a little bit of…

Read More

andrew dodson

Introducing Andrew Dodson

Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the…

Read More

SEO for Dispensaries

Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. The US market for marijuana is valued at $33.1 billion – there’s plenty of market share to go around! But when dispensary owners are finally able to open shop, they…

Read More

Client Snapshot: HomeSteady Rebrand

Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…

Read More

a woman wearing sunglasses and a tank top smiles while outside surrounded by trees on a sunny day

Meet Octavia Buss, a Woman of Many Hobbies

Name: Octavia Buss Position: Account Manager What’s your average day like at Oneupweb? My average day at Oneupweb will have some combination of client calls, internal strategy meetings and talking through a new update or request with the development team. Tell us about your favorite Oneupweb moment. Such a hard question to answer – but…

Read More

a man, left, and woman explain what is content marketing

What Is Content Marketing?

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

Read More

Text-based graphic for "FAQ: Content Marketing"

Your Content Marketing FAQs, Answered

Content marketing has always existed. Before the term picked up buzz in 2012, it was simply known as “marketing.” So, what is content marketing? Is it a subset of SEO or does it encompass SEO, social media and much more? It’s brand awareness. It’s thought leadership. It’s lead gen. Content marketing is marketing. The purpose…

Read More

two women sitting at computers in an open office setting

Facebook Marketing Help from Oneupweb

Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….

Read More

Headshot of Oneupweb male employee smiling in office

Introducing Zac “Just One More Take” Wendland, Oneupweb’s Newest Videographer

Name: Zac Wendland Position: Videographer What’s your average day like at Oneupweb? As a remote employee, my day looks a little different than most. You can’t beat my commute (about 20 steps, including six stair steps). Half of the day my home office is an editing suite; the other half it’s a studio where I…

Read More

7 Google Analytics Metrics to Track Every Month

If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help…

Read More

Oneupweb employee smiling while holding an ABA Professional Certification

American Bankers Association Bank Marketing Training

Ashley Mugnolo is an Account Manager and Inbound Marketing expert at Oneupweb. She specializes in banking marketing. “I can’t believe an agency sent someone to this.” Those are words I heard numerous times while introducing myself to fellow attendees at the American Bankers Association Bank Marketing School in Atlanta this past April. It wasn’t that…

Read More

What the Heck Are Accelerated Mobile Pages?

Flash back to 2015: The web is slow; many pages aren’t ready for mobile devices; popups and auto-playing videos get in the way of the content you want to read. Remember that? The web is still like that, you say? Oh, right. But believe it or not, things have gotten a lot better, and that…

Read More

1 2 3 7