Resources Resources
Testing SERP Feature Impact on 5 Websites
Search engine results pages (SERPs) are always changing. Google is constantly testing new SERP features to provide users with information more efficiently and often without clicking through a result to a domain. The no-click SERP has changed the way we search the internet, but how big of an impact do SERP features have on important…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
Oneupweb’s Website Planning Guide
Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…
SEO for Dispensaries: Grow Your Business Online
Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. Dispensaries face plenty of regulatory challenges and marketing restrictions as well. One of the best avenues to grow your marijuana business online is to put in the legwork. Here’s why…
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Developing a digital marketing strategy for your franchise business will allow you to connect and communicate with your audience, promote products and services, and boost sales. Your franchisor home office probably already provides you with the digital marketing tools you need. Learn how to use them all effectively! Many…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
Franchise Marketing Playbook
July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise Marketing Playbook now: Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local…
Google Business Profile Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google Business Profile, formerly known as Google My Business, is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be….
Gravity Forms to Pardot Integration
A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…
Cyber Security Information and Trends From Oneupweb and Safety Net
The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…