Oneupweb 2010

White Papers


SEPARATE THE HYPERBOLE FROM THE "WOW! THIS CHANGES EVERYTHING. "

Full disclosure: When most kids were memorizing the periodic table thingy, we were contemplating whether Godzilla could beat up The Incredible Hulk. One bit of science did stick, however. You need evidence to support claims—or you’re just flapping your gums. So we hired some cool, calm, savvy, analytical types to crunch numbers, prove hypotheses and test industry trends. When they discover something big—really big— it becomes a white paper by Oneupweb. And breaking industry news.

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Whitepaper Label

    • design-wp
    • Revolutionizing Website Design: The New Rules of Usability
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    • 2010
    • PDF
    • Today, the design and usability of your website directly affects your bottom line. Discover if it’s driving sales, or driving them away with the new measurement you need to determine the success of your site’s design. And, see how 100 websites across four industries—spanning e-commerce to higher education—measure up and why it matters to your business.
    • design-wp
    • Action Oriented Design Checkup
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    • 2010
    • PDF
    • Is your website ready to be the engine that drives sales, conversions and loyalty to your brand—both online and off? Find out with this checkup.
    • search-wp
    • Search Gone Wild
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    • 2010
    • PDF
    • What’s the ROI for Real-Time Search Results? That's exactly what Oneupweb set to find out in their new eye tracking study. And the results are surprising. Discover how people are interacting with real-time results and what it means for your business. Download Oneupweb’s new eye tracking study on Google's real-time search results.
    • search-wp
    • The 2009 Holiday Shopping Report
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    • 2009
    • PDF
    • The recession has changed consumer behaviors. This holiday season and beyond, they’ll be using conventional and social search engines for information about important purchases. Find out why, and discover what you should be doing to ensure your ROI jingles well into 2010 and the years to come.
    • search-wp
    • The 2010 Mystery Shopping Report
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    • 2009
    • PDF
    • Oneupweb digs in to analyze the online presence of 92 franchise brands. Find out who’s SEO, social media and PPC presence makes the grade and who is coming up short.
    • search-wp
    • Paid Search for Franchisors: Follow the Leads, One Click at a Time
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    • 2009
    • PDF
    • The results are in, and paid search pays off for franchisors and their franchisees—when done correctly. Discover how paid search can and will help you maintain profitable and growing operations, increase brand recognition and result in the satisfaction and success of your franchisees.
    • search-wp
    • Franchisors: Cash In On The New SEO
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    • 2009
    • PDF
    • Online marketing delivers exponential growth opportunities to franchisors and multi-unit franchisees. Discover how to launch successful SEO campaigns for business development and consumer sales, why social media is essential to the success of your SEO campaign, and what four things you need to be doing now to be successful in 2009.
    • search-wp
    • Paid Search: Follow the Money
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    • 2008
    • PDF
    • Discover how and why marketers are investing more of their advertising dollars online. Learn how integrating paid search into your marketing plans can improve your bottom line through higher traffic, better Cost Per Acquisition (CPA) ratios, and increased conversion rates and sales.
    • search-wp
    • B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
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    • 2008
    • PDF
    • Learn how to predict your business' success through search marketing with this white paper. You'll discover important tools and information on how to calculate your company's search marketing benefits, secure the support of upper management and make a positive impact on the growth of your business.
    • search-wp
    • Target Google's Top Ten To Sell Online
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    • 2008
    • PDF
    • Oneupweb's broad study demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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