White Papers

SEPARATE THE HYPERBOLE FROM THE "WOW! THIS CHANGES EVERYTHING. "

Full disclosure: When most kids were memorizing the periodic table thingy, we were contemplating whether Godzilla could beat up The Incredible Hulk. One bit of science did stick, however. You need evidence to support claims—or you’re just flapping your gums. So we hired some cool, calm, savvy, analytical types to crunch numbers, prove hypotheses and test industry trends. When they discover something big—really big— it becomes a white paper by Oneupweb. And breaking industry news.

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  • Social Media: The Guide to Creating a Kick-A$$ Company Policy
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  • 2012
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  • Every company should consider the goals of its social media strategy, corporate culture and the extent to which they are comfortable with employees engaging in social media activity on the job. Get your company policy in place today!
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  • Facebook Marketing: 8 Tactics to Measure and Improve ROI
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  • 2012
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  • How are You Measuring Facebook ROI? Download Oneupweb’s new Marketing Sherpa study to take your Facebook marketing to the next level by incorporating these proven tactics that will maximize your bottom line.
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  • Measuring Social Media’s Contribution to the Bottom Line: 5 Tactics
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  • 2011
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  • In Oneupweb’s latest Marketing Sherpa report, discover how to best define social media objectives, find tools that will help monitor ongoing success and best of all calculate social media ROI.
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  • The Facebook Fallacy: Open Graph = Google Killer
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  • 2010
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  • Will Facebook's Open Graph be the end of SEO? The search engine with the most traffic sends your ad dollar further—the more traffic, the greater the potential reach. What if that search engine was a social network? Find out why 500 million "Likes" could forever change the way your business does online marketing.
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  • Revolutionizing Website Design: The New Rules of Usability
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  • 2010
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  • Today, the design and usability of your website directly affects your bottom line. Discover if it’s driving sales, or driving them away with the new measurement you need to determine the success of your site’s design. And, see how 100 websites across four industries—spanning e-commerce to higher education—measure up and why it matters to your business.
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  • The Best of Oneupweb’s Blogs: The Facebook Edition
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  • 2010
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  • Straight from the Oneupweb blogs: StraightUpSearch, StraightUpSocial and Oneupweb Reviews, comes the most popular Facebook-related posts. It's coverage of the Facebook changes, features and updates you can't afford to miss.
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  • The Bloody Truth About Social Media
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  • 2010
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  • You've heard the buzz and mammoth claims about marketing your business with social media, but how much of it is hype? Separate fact from fiction with this white paper.
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  • Action Oriented Design Checkup
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  • 2010
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  • Is your website ready to be the engine that drives sales, conversions and loyalty to your brand—both online and off? Find out with this checkup.
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  • Social Media: The Guide
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  • 2010
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  • Social media is here to stay, and with Oneupweb's definitive guide, your brand can thrive. From Foursquare to Facebook, Oneupweb lays the groundwork to help your company reap the benefits. Unlock the secrets to business success in social media.
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  • Search Gone Wild
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  • 2010
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  • What’s the ROI for Real-Time Search Results? That's exactly what Oneupweb set to find out in their new eye tracking study. And the results are surprising. Discover how people are interacting with real-time results and what it means for your business. Download Oneupweb’s new eye tracking study on Google's real-time search results.
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  • The 2009 Holiday Shopping Report
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  • 2009
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  • The recession has changed consumer behaviors. This holiday season and beyond, they’ll be using conventional and social search engines for information about important purchases. Find out why, and discover what you should be doing to ensure your ROI jingles well into 2010 and the years to come.
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  • Social Media Marketing Revealed: Franchisors Get Personal
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  • 2009
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  • In the latest white paper from Oneupweb, discover the secrets to incorporating social media into your franchise marketing strategy. From business development to consumer sales and inter-franchise communications, social media marketing works.
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  • The 2010 Mystery Shopping Report
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  • 2009
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  • Oneupweb digs in to analyze the online presence of 92 franchise brands. Find out who’s SEO, social media and PPC presence makes the grade and who is coming up short.
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  • Seeing Search Go Social
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  • 2009
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  • How Are Users Interacting with Paid Search Ads on Facebook, YouTube and Twitter? It’s a question you can’t afford not to know the answer to. Find out where people are and aren’t looking on social networking sites, and discover how users are interacting with brands in social media. Download Oneupweb’s new eye tracking study on social networking sites.
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  • Paid Search for Franchisors: Follow the Leads, One Click at a Time
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  • 2009
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  • The results are in, and paid search pays off for franchisors and their franchisees—when done correctly. Discover how paid search can and will help you maintain profitable and growing operations, increase brand recognition and result in the satisfaction and success of your franchisees.
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  • The Pretty Good Scenario Survival Guide: Social Media Marketing
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  • 2009
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  • Social media marketing. It looks easy to get started, but can it really garner additional business and sales for your company? The answer is YES, but it takes some work. For it to reap real returns for your company, you need to understand what each network does, why it’s unique, and where your target audience is—exactly what we do at Oneupweb. Download this guide to get started, and give us a call to find out how, together, we can start using social media to positively impact your business.
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  • Franchisors: Cash In On The New SEO
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  • 2009
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  • Online marketing delivers exponential growth opportunities to franchisors and multi-unit franchisees. Discover how to launch successful SEO campaigns for business development and consumer sales, why social media is essential to the success of your SEO campaign, and what four things you need to be doing now to be successful in 2009.
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  • Paid Search: Follow the Money
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  • 2008
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  • Discover how and why marketers are investing more of their advertising dollars online. Learn how integrating paid search into your marketing plans can improve your bottom line through higher traffic, better Cost Per Acquisition (CPA) ratios, and increased conversion rates and sales.
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  • B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
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  • 2008
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  • Learn how to predict your business' success through search marketing with this white paper. You'll discover important tools and information on how to calculate your company's search marketing benefits, secure the support of upper management and make a positive impact on the growth of your business.
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  • Target Google's Top Ten To Sell Online
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  • 2008
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  • Oneupweb's broad study demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.

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