Search Marketing

Paid Search Services
Our paid search project managers act like it’s their money. They look at what your competition is doing, your creative messages, promotional efforts, day-part performance, landing pages and forms—every day. Their goal: get you more for less. More leads, more traffic, more sales, more of whatever your desired metric may be—for the smallest possible investment.

What’s more important, the technology or the hands-on approach to campaign management? Oneupweb’s answer: both. OneSource technology frees our team to focus on campaign strategies that meet client goals. Our multi-dimensional technology helps cascade creative ingenuity across campaigns, aligning promotions, copy and keywords with profit potential. It keeps track of parts of pennies. And it keeps a watchful eye on the search engines, your competitors and publishers presenting your ads. OneSource does all of this so that Oneupweb project managers can pay attention to getting results.

• Historical Data Analysis
• Account Organization
• Competitive & Market Analysis
• Keyword & Permutation Selection
• Keyword Performance Analysis
• Ad Performance Tracking
• Technology Assisted Bid Management
• Geo-Targeted Campaign Management
• XML Shopping Engine Optimization & Feeds
• Trademark Infringement Monitoring
• Click Fraud Monitoring
• Landing Page Development
• A/B Split & Multivariate Testing
• Conversion Tracking & Reporting
• Ongoing ROI Analysis
• Performance Consultation

Here are a few examples of how the Oneupweb team helped clients with challenges similar to yours:

• An online service provider doubled its paid search traffic when Oneupweb took over the account. Conversion rates have been steadily rising ever since, resulting in more qualified search engine traffic.
• A health care service provider has seen its lead generation rate jump from 2.45 percent to more than 8 percent. Additionally, Oneupweb's PPC campaign management strategy is saving 25-50 percent per click.
• A B2B company has doubled lead generation, encouraging the company to expand its paid search engine marketing campaign to more of its business units.

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Search Marketing Analysis and Support for In-house Marketing Teams

If your search engine optimization and paid search marketing is handled by in–house staff—you’re not alone. It can however, be difficult for a small team to maintain an objective perspective and keep abreast of the latest information and advanced strategies.

That’s where Oneupweb comes in.

Consider a periodic campaign review by our seasoned team of search marketing professionals. We’ll conduct a comprehensive evaluation of your current in-house program including SEO effectiveness and PPC account performance—complete with actionable to–do’s. And, we’ll work hand–in–hand with your internal team to solve problems through custom solutions and meaningful consultation.

Turn to us for a one time audit of your program, or weekly for outside consultation. We’ve been providing thought leadership and top tier search marketing services for more than 12 years. And we’re here to help.

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Landing Page Development

Paid Search Growth
Spending for paid search advertising is expected to total $11 billion dollars in 2008 and grow to nearly 15 billion by 2010. This rapid growth will mean added complexity and competition in managing campaigns. - Source: eMarketer, January 2008

Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. Oneupweb uses research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.

Ad Creative
How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like last week's sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse. Flair. Subtlety. Everyday.

Oneupweb works with clients to determine the right message. And did we mention we have writers, voice talent and production specialists ensuring top-notch quality under one roof? We do.

Financial Bid Management
Without careful tracking and continual hands-on involvement, the uninitiated can bleed through a paid search engine marketing budget in days, sometimes hours, instead of the weeks planned. Our dedicated account managers monitor campaign spending levels and quickly spot and stop trouble before your account is empty.

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