Resources Case Studies

Mr. Electric Case Study: Franchise Content Marketing Strategy

The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…

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CareMeridian Case Study

Helping Those Who Help Others Healthcare organization CareMeridian, which has since merged with NeuroRestorative, provided care and rehabilitation to patients with profound and medically complex injuries in comfortable, home-like environments. Whether patients had suffered a traumatic brain injury, spinal cord injury or needed specialized nursing or ventilator care, the dedicated staff at CareMeridian provided individualized,…

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Neighborly Case Study

Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the…

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Client Snapshot: Interactions Digital Roots

With social media increasingly becoming the first and most important touchpoint for customer service, companies need an efficient way to manage these conversations and take care of their customers. Interactions Digital Roots leverages artificial intelligence (AI) to find meaningful social posts, prioritize these posts based on relevance, suggest responses, and gather insights. Their best-in-class social…

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Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…

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Oneupweb Client Snapshot: Honor Bank

Oneupweb has been working with Honor Bank since January 2018 to become their agency of record as they consolidated their marketing to a single vendor. Our scope of work included: Inbound Marketing Social Media Email Marketing Design work for print, digital and out-of-home Brand workshop and updated branding Search Engine Optimization Content Writing Paid Media…

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Oneupweb Client Snapshot: Boat Trailer Supply

Boat Trailer Supply came to Oneupweb as an idea. The goal was to build an e-commerce website for boating enthusiasts who need quality replacement parts for their boat trailers. Before a website could be built, we had to build a brand. This started with a brand workshop to fully understand the entrepreneur’s vision. Like a…

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Oneupweb Client Snapshot: MyFitnessPal

In June 2018, Oneupweb engaged with MyFitnessPal to set up, develop and manage MyFitnessPal’s Pinterest marketing program. Our scope of work included: Keyword and trend research Optimization of top 50 existing pins Creation of three pin design templates Technical audit Implementation of a board-driven tagging system for all new pins Board audit Included: optimizing board…

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B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results…

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Oneupweb Client Focus: Ronda Rousey

In the summer of 2018, Ronda Rousey approached Oneupweb with a unique challenge. Deep into her new career as a WWE superstar, she had no platform for directly reaching her fans on her terms. For years, the only communication Rousey had with her fans was through the media, but the ESPNs or TMZs of the…

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Service Franchise Case Study: Molly Maid

How we helped Molly Maid expand their blog content, sell more gift certificates and improve their website UX. At a Glance The Problem: Molly Maid, one of the leading home cleaning service providers in the United States, was looking to increase their footprint in search engines and connect with more prospects. They also wanted to…

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E-commerce & Retail Case Study: Le Creuset

How we helped Le Creuset sell more kitchenware products. An E-Commerce & Retail Case Study at a Glance The Problem Le Creuset was looking to drive additional e-commerce sales through paid ads, to increase foot traffic to brick-and-mortar retail locations, and raise awareness about new product launches. The Solution Using strategic messaging and demographic information,…

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