Digital Marketing Analytics Services

Basic analytics, like default website metrics in Google Analytics, are just not enough to drive a marketing strategy. Adding event tracking and custom data filters helps. Then comes the challenge of cross-channel analysis with multiple data sources… It’s a lot to set up and manage.

Bring your marketing analytics challenges to Oneupweb. We work with Google products, HubSpot, Pardot, Adobe Analytics and more. Let us clean up, consolidate, and report on the information you need to see.


Tracking & Analytics Audit

Get a personalized audit to see how to improve your analytics technologies. For example, a typical Google Analytics and Google Tag Manager audit includes an account assessment, event and goal recommendations, and strategy implementation. These audits typically conclude with custom report setup. (Ask us about GA4 too!)

Event Tracking Implementation

From event listeners to cross-domain tracking, event tracking deepens your understanding of marketing performance. While Google Tag Manager is our favorite playground for setting up event tracking, we can help you through other platforms too, like Pardot. Just tell our marketing analytics service providers what you need.

Custom Marketing Reporting

Our data lovers focus on any (or all) marketing channels to produce custom reports you can easily use and proudly present. We’re good at combining data sources and making it all make sense with visualizations. Reporting is also included with most of our marketing services, as it should be from any marketing partner! 


Maybe you’re interested in changing up your marketing technologies. Maybe you’re not sure how to apply your reporting insights to your day-to-day tasks. The questions that are bouncing around your team can be answered during consulting sessions with our marketing experts. We promise it’ll be a good time. 

Featured Tech Experience

oneupweb marketing analytics tools

Google Products:

Google Looker Studio

Google Tag Manager

Google Optimize

Universal Google Analytics

Google Search Console

Google Trends

Google Analytics 4 (GA4)

Google My Business

Other Products:


Adobe Analytics

Facebook Analytics

Sprout Social




Instagram Insights




LinkedIn Analytics

Raven Tools

Case Study

Focused young african businessman wear headphones study online watching webinar podcast on laptop listening learning education course conference calling make notes sit at work desk, elearning concept

Event Tracking & Reporting

View More Case Studies

Why Choose Us as Your Digital Marketing Analytics Agency?

Our pros will report on any channel and data source – not just the ones with set user IDs.

With in-house developers, we’re technical and willing to make custom API integrations.

We make data make sense to both marketing teams and their leadership teams.

Since we’re full-service, we can support your marketing efforts in response to performance metrics.

To learn more about our digital marketing analytics services, ask us directly.

Contact Us

A report template to play with.

If you’re looking for a monthly marketing report with enough essentials to get you started, try using our template for Google Looker Studio, which comes with easy instructions.

Have questions?