Build your site around its user—consider their expectations, needs, feelings; build the site so that it’s useful, valuable and meaningful for the end user.
Digital spiders crawl the world wide web, archiving and collecting data. Servers store and call up data; acting as air traffic controllers funneling information here and there, directing it to its final destination. An Internet property—a website, a social media profile, an ad—is just a set of code written in languages computers understand. The Internet is composed of robots, programs and technology, but it was built by humans, for humans.
With the possible exception of some of the programmers in our building, most of us don’t think like computers. Most of us also have little comprehension about the complicated nature of web design and development. Some of those creating properties and generating content for the web think it’s enough to just cram whatever information they think is relevant [...]