Google “oracle,” Matt Cutts, hints at PubCom about where Google is going next.
The same way Wall Street hangs on every word of the chairman of the Federal Reserve, marketers and natural search professionals pay close attention to Matt Cutts. That’s because the Google spam chief is known to provide the world with Google’s “next moves” that will eventually affect the ranking of every website—including yours and ours.
In Las Vegas in late October, Cutts keynoted the PubCon SEO and Webmaster convention, and here are some topics he decided to talk about:
Mobile-Enable or Suffer Punitive Damages: Cutts took time to emphasize the importance of having your website enabled for mobile (using such improvements as responsive design). Our take is that Google knows that mobile searches are going nowhere but up, and wants to deliver these users quality results, not difficult-to-navigate sites that offer frustration. So Google is ready to wield a ball-peen [...]