Pro Infirmis, a Swiss charity advancing awareness for people with disabilities, recently unveiled its “Because Who Is Perfect? Get Closer” campaign. It’s a wonderfully human campaign and it demonstrates the power of the human side of marketing.
Think about the following: the model family in the latest luxury car commercial; the house they live in. The models advertising perfumes, clothing lines and gadgets. Think about the marketing copy; the messaging. Doesn’t it seem a bit off? Isn’t it just a little too perfect?
Try as we might to avoid it, we live in a commercialized community. We’re influenced by others and we’re influenced by ads.
Advertising material is notorious for presenting the ideal—the idyll, “heavenly” notion of what an advertiser or a brand thinks something ought to be. Too much advertising is “perfect.” Perfect in its delivery. Perfect in its presentation. Perfect in its messaging.
But what is perfect? Our traditional notion of [...]