Resources
3 Ways You Can Use Animated GIFs in Digital Marketing
While there may be controversy about how to pronounce it, there’s no debate: GIFs kickstarted the shift to short-form video on social media. Before short-form video platforms like Vine hit app stores in 2012 and long before TikTok went global in 2016, GIFs were the most common short video. From Twitter to Tumblr, GIFs were…
Web Form Design Best Practices
Poorly designed forms ruin the customer experience and negatively impact conversions.What makes an ineffective form and why are they frequently a barrier for users? What can you, the site owner, do to design better forms? We’ve got a few ideas. 5 UX Best Practices for Forms Effective form design isn’t necessarily hard, but it does…
Tilley Distribution’s Merger & Acquisition Rebranding
If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…
5 Simple & Powerful Website Animation Examples
Subtle website animation is an effective tool for capturing attention and directing users to the content or actions you’re hoping they will take. Animation leads the eye, improves user behavior and drives engagement metrics that can keep customers on site longer and drive them to the content they’re looking for. The Internet is a big…
Effective Landing Page Web Design
Welcome users to your site with the right information, layout, and functionality by tailoring your landing page perfectly. Digital marketers have relied on landing pages for decades to provide a streamlined and effective experience that drives any number of conversions, including form fills, transactions, or downloads. Creating an effective landing page is an art and…
Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers
On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…
Brush Up on Your Graphic Design Terminology
Graphic design is a field that is always evolving, and with that evolution comes new terminology. For the uninitiated, graphic design jargon can be confusing and overwhelming. However, it is important to familiarize yourself with the language of graphic design, as it can help you to better understand the creative process (and make you sound…
Why You Should Outsource Graphic Design Services and Other FAQs
Not many small and medium-sized companies have professional graphic designers on staff. Even if someone from the marketing department has opened Photoshop a time or two, you’ll get better quality results by outsourcing your graphic design work. Your next design project can go above and beyond in the hands of an experienced creative professional. Not…
Tips for Choosing the Right Web Design Agency
So, it’s time to build a website for your business, or update your existing site? That’s great! Wait, don’t be afraid! It’s going to be ok! These types of projects are a large (and sometimes nerve-wracking) undertaking, but finding and choosing the right web design agency to partner with will go a long way toward…
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
Chaos and Control: Building Friendships at Oneupweb
Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located. There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
