Resources
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…
Landing Page Web Design
Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…
Basics of Web Animation Design & Development
Across the web, animation is a powerful tool that businesses use to create compelling and useful experiences. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how we make it happen, and some examples of animation design. Benefits of Web…
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Inspecting Web Design on Global Accessibility Awareness Day
Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…
5 Simple & Powerful Website Animation Examples
HootSuite and We Are Social co-published the Digital In 2020 report, which revealed the average internet user spends more than a quarter of their life online. That’s a world average of 6 hours and 43 minutes of internet time per day. Considering all the time people spend online, it’s the job of marketers, web developers,…
Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers
On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines…
FAQ About Oneupweb’s Graphic Design and Website Redesign Services
How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these…
The Growing Appeal of the Gifographic: FAST Content Consumption
Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on…
Holiday Design: Classy, Not Childish
As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery associated with the holiday season. Things put together by hand, with love and a sense…
Sitemaps 101: An Introduction to Sitemapping Your Website
Here’s what you need to know: A sitemap is a visual way to organize your website navigation, so it’s better for the user. You need a sitemap because it defines your website hierarchy and keeps your SEO, development and design teams aligned with user experience in mind. Download your free sitemap template here. Are you…
The Importance of a Style Guide
Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use…
