Resources
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
Chaos and Control: Building Friendships at Oneupweb
Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located. There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…
Web Form Design Best Practices
This blog was written by Oneupweb graphic designer Jess. Forms. The most annoying things on the internet. Well, if you, the person behind the form design, gets it wrong, it is. So, what is it about forms that can make people so miserable? What can you the site owner, the one with THE POWER (*insert…
Does “Above the Fold” Matter Anymore?
Yes, the concept behind the old newspaper term, above the fold, is relevant in web design today and will continue to be for the foreseeable future. To many web design professionals, the term has become outdated due to the evolution of modern web design and the dedicated focus on user experience. With that said this…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…
Landing Page Web Design
Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…
Basics of Web Animation Design & Development
Across the web, animation is a powerful tool that businesses use to create compelling and useful experiences. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how we make it happen, and some examples of animation design. Benefits of Web…
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Inspecting Web Design on Global Accessibility Awareness Day
Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…
5 Simple & Powerful Website Animation Examples
HootSuite and We Are Social co-published the Digital In 2020 report, which revealed the average internet user spends more than a quarter of their life online. That’s a world average of 6 hours and 43 minutes of internet time per day. Considering all the time people spend online, it’s the job of marketers, web developers,…
Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers
On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines…
