Resources

audrey steele

Meet Audrey – Organizer, Problem Solver and Collaborator

Audrey Steele, Production Administrative Assistant I grew up in Massachusetts, just outside of Boston. As a lover of all things active and creative, I followed a passion for theater up until high school graduation, when I hit the road and joined an AmeriCorps team of wildland firefighters. I ultimately ended up studying Environmental Studies at…

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erin lentz

Meet Erin, Oneupweb’s Human Resources Manager

Erin Lentz, Human Resources Manager I am a proud Traverse City native. After completing high school, I entered the Air Force and traveled the world, returning to Traverse City 10 years later. I completed my Human Resources Management degree at Davenport University and began working for a local transportation organization. Oneupweb’s culture drew me in,…

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a young woman holding a notebook interviews a man holding a cup of coffee while sitting together in an office

How Do You Know When to Change Marketing Agencies?

Your digital marketing partner is a critical investment in the success of your business. Brands need a partner they can count on to deliver results, communicate and drive strategy. We’ve heard plenty of bad stories about working with marketing agencies. Marketing is a long-term investment built on relationships, performance and results. How Can You Tell…

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megan youngerman

Meet Megan, Writer Extraordinaire

Megan Youngerman, SEO & Content Marketing Project Manager I grew up in Holland, Michigan, and received a Bachelor’s in Writing and Rhetoric from DePaul University. I found my way into marketing as a content writer for a small marketing startup in Holland that worked with local manufacturers and farmers. Since finding Oneupweb, I’ve enjoyed working…

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cameron benak

Meet Cam “The Mustache” Benak, Account Manager

Cameron Benak, Associate Account Manager I was born and raised right here in Traverse City, Michigan, graduating from Northwestern Michigan College with an associate’s degree in Accounting along with extra credits in general business, marketing and advertising. Out of college, I got a job as a sales assistant at the local news station, TV 7&4,…

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laura payne

Meet Laura “Always Smiling” Payne

Laura Payne, Senior Graphic Designer I’m originally from Cadillac, MI, but I have bounced around the country a bit in the years since college. In the middle of my tenure as an MSU Spartan, I decided I wanted to focus on the entertainment industry and I transferred to Full Sail University in Orlando, FL for…

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Laura Payne sits with her wife kissing their child

Pride Marketing Chat

Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…

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gillian cobb niemisto

Meet Gill, SEO Expert & Horticulturist

Gillian Cobb Niemisto, Senior Content Marketing & SEO Manager I grew up in Williamston, MI and attended Michigan State University where I obtained a B.A. in Professional Writing with an emphasis in Writing in Communities and Cultures. I always yearned to live “Up North,” but wasn’t sure if I could make it a reality. When…

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franworth vice president of digital marketing brandi kloostra

A Conversation with the Vice President of Digital Marketing at Franworth

Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…

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monica stokes

Meet Monica Stokes, Strategist

Monica Stokes, Strategist I joined Oneupweb in the spring of 2021 and work in the sales and marketing department to drive leads and develop digital marketing solutions for our newest partners. Originally from the arts and museum field, my background includes exhibit curation, collections management and fundraising. I have a bachelor of arts in Visual…

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andy olds

Meet Andy “Funky” Olds, PPC Extraordinaire

Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…

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emily nelson

Meet Emily Nelson, Jack of All Digital Content Trades

Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…

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