Resources
Meet Sam Hovie, SEO and Content Marketing Specialist
After graduating from the University of Michigan in 2021 with a bachelor’s degree in Cognitive Science, I began my career at a white-label SEO firm, where I worked as a Technical SEO supporting a diverse portfolio of small and mid-sized businesses. In this role, I developed a strong foundation in search optimization, analytics, and technical…
Meet Colleen Vanderlinden, Senior SEO and Content Marketing Specialist
Tell us about yourself… After earning my BA in English from Wayne State University, I spent a few years working in public schools in Metro Detroit, assisting with technology and managing extracurricular activities. It was also during this time that I created and started publishing on my first website, focused on gardening in Michigan. That…
Meet Jonelle Carroll-Berube, Our WordPress Expert
I started my career as a computer programmer in 2000 and have been working in the web and marketing agency world since 2007. Over the years, I’ve contributed to projects of all sizes for local, national, and international clients, gaining experience across a variety of industries. My work has evolved from backend development with a hint of…
How to Choose a Marketing Agency
Choosing a marketing agency involves a lot of internal communication and soul-searching. Before you can go out and find a new marketing partner, you need to thoroughly understand what your organization needs, what you can do in-house, and how to open up workflows to an outside agency. Even for teams that have worked with vendors…
Kate Mettetal, SEO and Content Marketing Specialist
After graduating with a B.S. in Multimedia Journalism from Emerson College, I started my career reporting on global public affairs for NPR and The Boston Globe. Deadlines were tight, and my bond with the newsroom’s coffee machine was tighter. These days, I’ve traded breaking news for breaking down search algorithms as an SEO and Content…
Meet Skyler Nelles, Account Manager
I’m a graduate of Kendall College of Art & Design with a strong creative foundation. Prior to joining the team at Oneupweb, I worked as a UI/UX design consultant for 14 years, collaborating with large companies to design web applications. This background trained me to be deeply curious, ask the right questions, and develop a strong sense of empathy for customer needs. Over time, my work evolved beyond design into…
Meet Kimberly Savoie, Account Manager of All-Things Local
Since graduating from Saint Mary’s College, IN, with a degree in Marketing and Business Administration, I have built a career at the intersection of data and strategy. After eight years of specializing in web design and SEO, I transitioned into entrepreneurship, where I have successfully operated for the last six years. I am a data-driven…
Meet Jenna Starring, SEO and Content Marketing Specialist
I graduated from the University of North Carolina at Charlotte with a Bachelor of Arts in English in 2020. After graduation, I began working in content writing for digital marketing agencies, focusing on local SEO and content for small and mid-size businesses across a wide range of industries. I’ve enjoyed getting to know these businesses…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
3 Digital Marketing Predictions We Got Wrong (Mostly)
No one can predict the future, especially in digital marketing. Despite claims after the fact, most people didn’t expect Myspace to collapse, Google+ to fail miserably, or Twitter to become X and almost immediately lose 23% of its user base. What works now may not work in the future, and early movers are more likely…
Meet Kehoulani Krimbill
Kehoulani Krimbill, Account Manager After graduating from Alma College with a bachelor’s degree in Communication, I spent the next 10 years working my way up the ladder at a small marketing agency; from a part-time sales role to managing accounts, and eventually leading the team as Creative Director. I worked with a range of clients,…
How Oneupweb Got Its Name
Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…
