Three marketing professionals discuss analytics for a paid marketing campaign.

Campaign Tracking Made Easy with A UTM Builder Tool

UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…

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online ad targeting

Proven Ways to Improve Ad Performance On Google And Social

Ever think to yourself, “No one in history has ever created such a compelling ad – I’m going to make a million bucks!”, but when you check back, your conversions just aren’t there?  When you thought you’d done it all right, but your ad engagement rate is lower than you wanted (or expected), it’s time…

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Win the Holiday Shopping Season with Effective Digital Marketing

Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…

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How Paid Search and SEO Work Together

Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…

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a female marketer stands at a coworkers desk, chatting while smiling with a male coworker sitting at his desk in front of a computer discussing marketing strategy

How to Choose a PPC Agency You’ll Love Working With

Businesses don’t have to do it all themselves. Work with industry experts to move a few things off your to-do list and put your paid media campaigns in the hands of a dedicated team. Here’s how to choose a PPC agency that delivers results, strategy and data-driven insights to make a bigger impact with every…

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Every Type of Display Ad (And Why They Work!)

Display advertising is one of the best ways to raise awareness of your brand, product or service. The Google display network includes digital tools that billions of people rely on every day, including Gmail and YouTube. Wondering what a mix of creative display ads can do for your next paid campaign? Let us walk you…

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Always On Call: A Healthcare Recruitment Case Study

Strategic recruiting strategies help growing organizations source top talent to fill critical roles. One of the most efficient ways to reach the best candidates is to utilize a dedicated paid media recruiting campaign. Paid campaigns work with your broader recruiting and talent acquisition efforts to take hard-earned data and find quality prospects quickly. See how…

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A female market jots down a note during a meeting.

Boosting a Post vs. Creating an Ad: What’s Better?

It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…

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a female marketer looks at her coworker, a male marketer wearing glasses, while he searches his computer

Getting Social with Bio Bidet by Bemis: A Social Media Case Study

Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…

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a paid media manager and a client account manager discuss a retail media network strategy

What Are Retail Media Networks?

As online retails plays an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers rather than the more general access and self-service offered by ad…

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Ad Service Account Best Practices

You think you own your ad accounts, but do you? Organizations that rely on agencies to provide paid ad management often place too much trust in those partners, ceding access and control of Google Ads, Meta Business Suite and other important paid channels. Take a step back and audit your ad accounts to ensure those…

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Oneupwebber in a blue shirt, smiling and working at the computer.

How to Convert Abandoned Carts – And Avoid Them

Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…

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