Resources

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What You Need to Know About Apple’s iOS 14 Update

Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…

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Landing Page Web Design

Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…

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Your PPC Monthly Report Template

Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations. We made a display ad and paid search monthly report template to make the process easy. Let’s walk through it. Our PPC Report Template Runs on Data Studio Our free PPC report…

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Make Landing Pages that Convert

Campaign landing pages provide to-the-point information about your business’s product, service or other offering to convince visitors to take one specific action. They’re usually separate from evergreen pages and not indexed in search engines, as they are intended for use within paid media, social media, traditional and email marketing campaigns.  There are certainly several ways…

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Mobile Optimization Tips for Your Website and Other Digital Content

When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…

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How to Choose an SEM Agency

The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…

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Google Optimize Guide

To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….

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Real Property Management Case Study: Franchise Development

Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…

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Performing Competitor Keyword Analysis

Every wonder what keywords your competitors are using? You’re not alone. The typical approach to keyword research upturns effective keywords to target, but the competition can also be a great source for additional targets. Especially in competitive industries, it’s important to ensure your website is appearing in the search results alongside (and hopefully above!) your…

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Can I Stop Competitors Bidding on My Brand Terms?

No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…

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How to Run YouTube Ads Effectively

Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…

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How to Find Negative Keywords

Negative keywords are search queries that you exclude from your paid advertising campaign targeting so you can focus on the keywords that matter to your audience. When you add negative keywords, you prevent your ad from showing up for irrelevant queries and wasting your money. Here’s the quick explanation of how to find negative keywords:…

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