Resources

two women sitting at a computer facing a large window

What to Look for in a PPC Agency

Are you looking for someone to manage your pay-per-click advertising? Here are five insights to keep in mind before hiring a PPC expert: Industry or category expertise is essential. You could work with a totally green partner, but you probably won’t see the best results. Ensure account transparency. You should have access to your own…

Read More

online ad targeting

Ways to Improve Ad Performance

Ever think to yourself, “No one in history has ever created such a compelling ad – I’m going to make a million bucks!”? But then: Womp, womp. What happened to your dreams and glory? Your brilliant ad didn’t work. What went wrong? Why Are My Ads Not Converting? Maybe your audience just doesn’t realize what…

Read More

two men in an office sit with their backs to the camera looking at the same computer

What’s Next in Search Marketing?

Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…

Read More

three instagram stories displayed next to each other for biobidet

Marketing with Instagram Stories

Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…

Read More

Focused young african businessman wear headphones study online watching webinar podcast on laptop listening learning education course conference calling make notes sit at work desk, elearning concept

Tangoe: SaaS Marketing Case Study

Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…

Read More

iphone screen with icons of different social networking apps open

What You Need to Know About Apple’s iOS 14 Update

Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…

Read More

website landing page form with only "name", "email", "phone number" and "tell us about your case" for a lawyer landing page

Landing Page Web Design

Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…

Read More

ppc report section four

Your PPC Monthly Report Template

Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations. We made a display ad and paid search monthly report template to make the process easy. Let’s walk through it. Our PPC Report Template Runs on Data Studio Our free PPC report…

Read More

a man flying a parachute lands safely on the ground

Make Landing Pages that Convert

Campaign landing pages provide to-the-point information about your business’s product, service or other offering to convince visitors to take one specific action. They’re usually separate from evergreen pages and not indexed in search engines, as they are intended for use within paid media, social media, traditional and email marketing campaigns.  There are certainly several ways…

Read More

Person on a desk looking at his phone with SandWOW website on the screen.

Mobile Optimization Tips for Your Website and Other Digital Content

When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…

Read More

a slot machine shows two rows "sem" to indicate choosing the right sem agency

How to Choose an SEM Agency

The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…

Read More

Higher education marketing experts in a meeting

Google Optimize Guide

To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….

Read More

1 2 3 8