Resource Archive

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
punch out

2018 Marketing Predictions: Paid Media

Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth.

in Paid Media

A Look at Earned, Owned & Paid Media

An effective digital marketing strategy doesn’t rely on one tactic. Generating quality traffic and efficient ROI requires advertisers to regularly publish content that’s compelling, valuable and provides utility to the target audience.  There are different types of media that can be leveraged to deliver optimal performance; and knowing the difference between each type of media […]

in Paid Media

The Blurred Lines of Paid, Owned and Earned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “owned” and “earned.” Traditionally, they stand for the different types of media and break down like this: Paid: buying a 30-second Super Bowl spot Owned: your company’s website, blog and social media accounts Earned: getting free coverage in AdWeek But today the lines […]

in Paid Media

Marketing Tip of the Week: Always Be Testing

  Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does.  We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle. This Week’s Marketing Tip: Always Be […]

in Paid Media

4 Reasons Pinterest Promoted Pins Are the Best Thing in Social Commerce

Pinterest is in the final beta rounds of Promoted Pins, and we already know this new form of advertising will revolutionize social commerce. I’ve been a social commerce believer since I sold my used text books in a Facebook group almost 10 years ago. Now a decade of e-commerce client work, blogs and white papers […]

in Paid Media

They’re Here: New Facebook Right Hand Column Ads Now Being Served

On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column  (RHC) Ads are here RHC […]

in Blog

7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads

So you’ve started a Google AdWords campaign.  You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn […]

in Paid Media

Facebook’s New Ad Format: 3 Things You Need to Know

Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually […]

in Blog

The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

in Paid Media

CRM Retargeting: 3 Ways to Increase Customer Frequency

Combining CRM data with sophisticated ‘matching’ technology, CRM retargeting allows digital marketers to serve targeted, relevant display ads to defined customer and/or prospect segments. On a recent Oneupweb webinar, I spoke with one of our paid media specialists about the opportunities for B2C and B2B brands to leverage CRM retargeting for increasing customer frequency. Here […]

in Paid Media