Resources
Advertising on Reddit: Everything You Need to Know
Even for experienced marketing teams, running ads on Reddit is a curveball. Reddit is social media for those who scoff at social media; Reddit users value community over commerce and guard their close-knit subreddits fiercely. Working with a Reddit advertising agency that knows how to speak to Reddit users and craft effective campaigns can help…
What Are Retail Media Networks?
As online retailers play an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers, unlike the more general access and self-service offered by ad platforms…
Your Guide to Google’s Local Service Ads
Local service ads are a smart, reliable part of any qualifying small business’s paid media strategy. Maximizing the value of LSAs for your organization largely depends on understanding where they fit within your broader marketing efforts and how to allocate resources based on seasonal demand and organizational priorities. In this guide, you’ll learn how Google’s…
GA4 User Acquisition vs. Traffic Acquisition: What’s the Difference?
Experienced marketers know it pays to get granular. When Google Analytics 4 launched in 2020, it offered two ways to view site interactions. The user acquisition and traffic acquisition reports provide useful insights into user behaviors, events, and where your most valuable traffic comes from. This information is incredibly valuable in shaping future content creation,…
Your Guide to Google Performance Max Campaigns
Google Ads offers marketers several ways to reach their ideal audiences through an expansive ad inventory. For some, using Google Ads and understanding its myriad of functions makes it problematic to use; it’s a steep learning curve for anyone new to PPC and search advertising. Performance Max (Pmax) campaigns reduce those barriers with automated ad…
Marketing in a Recession: Why Cutting Your Budget Doesn’t Pay Off
Many companies are quick to reduce marketing budgets and ad spend during periods of economic uncertainty or recession. Marketing shouldn’t be the first thing on the cutting room floor. Historically, marketing and advertising during a recession has helped organizations increase brand awareness and capture market share. Long-term, the data suggests that recessions are the ideal…
Walmart Connect: Advertising In-Store and Everywhere Else
Walmart is the world’s largest retailer, pulling in over $648 billion in revenue and serving 255 million customers every week. In addition to incredible purchasing power, labor force leverage, and retail influence, it has something else with even greater value – customer data. With Walmart Connect, the company is gradually changing the advertising landscape and…
Marketing’s Role in Customer Retention and Acquisition in Banking
Customer retention in banking is critical to retaining reliable deposit levels and offering community-building financial services. For decades, bank customer retention was built on creating high-friction processes that made switching banks downright painful. Over the past several years, effective customer retention strategies for banks have focused on convenience and perks to make staying easier. This…
Earned Media vs. Owned Media vs. Shared Media: What’s the Difference?
The internet is made of content, and some of it, just a slice, is about you. Every piece of content, every image or snippet of text, plays a role in building brand awareness, influencing your audience, and generating sales. Quality content grows your business, but you don’t have to make it all yourself. A comprehensive…
Is YouTube Promotion Worth It?: Basics and How-To’s
YouTube promotions offer marketers a quick and convenient way to achieve specific platform goals at remarkably low costs. Promoting a YouTube video for fresh channels and videos seems like a no-brainer – but is it really worth it? What Are YouTube Promotions? Sometimes called “creator promotions,” YouTube Promotions is a tool designed to let channels…
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
