Resources
Mad with Ads? We need a Paid Media Project Manager
You’re a copywriter who also understands how to analyze data. Not only can you write effective pay-per-click headlines and ad copy, but you can also use the data from industry-leading analytics technology to determine how well an ad is doing – and adjust headlines, promotions or targeting strategies when necessary. Plus, you’re comfortable consulting with…
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
Meet Andy “Funky” Olds, PPC Extraordinaire
Andy Olds: I am not sure of my official title but what I consider my role to be, just as it has been since 1987, and if I may paraphrase Cassanova Rud and Super Lover Cee when they ‘Do The James’; I try to be ‘The Choreographer of the Funky Dope Beat Maneuver’. Meaning do…
If You Like Awesome, You’ll Like Shawn Finn
Shawn Finn, Director of Paid Strategy I graduated from the Haworth College of Business at Western Michigan University. Go Broncos! I’ve been in marketing for over ten years and pride myself on building and delivering winning digital marketing strategies. I have expertise in numerous verticals, but I especially enjoy the hospitality and automotive industries. I…
Analyzing Display Ads Not Getting Impressions
You’ve created a new display campaign for your biggest client – your audience is perfect, you have the best images in the market and you couldn’t be happier. You launch your campaign, check on it the next day and … nothing. You dig a little deeper and notice your ads aren’t approved yet. Okay, you…
What to Look for in a PPC Agency
Are you looking for someone to manage your pay-per-click advertising? Here are five insights to keep in mind before hiring a PPC expert: Industry or category expertise is essential. You could work with a totally green partner, but you probably won’t see the best results. Ensure account transparency. You should have access to your own…
Ways to Improve Ad Performance
Ever think to yourself, “No one in history has ever created such a compelling ad – I’m going to make a million bucks!”? But then: Womp, womp. What happened to your dreams and glory? Your brilliant ad didn’t work. What went wrong? Why Are My Ads Not Converting? Maybe your audience just doesn’t realize what…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Landing Page Web Design
Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…
