Resources

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What You Need to Know About Apple’s iOS 14 Update

Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…

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Social Media Marketing FAQs

Using social media as a marketing tool can feel like uncertain territory, as best practices and content trends are always in flux. If your business or nonprofit is experiencing hits and misses when it comes to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and all the others, know that you are not alone. Each business we…

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Google My Business Case Study

How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…

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What to Look for in a Social Media Agency

When choosing a social media agency to work with, these are the top four things to look for: They should know your industry and/or show they’ve researched it intently. Their services should fill all gaps in your team, from design to content to daily management. They should apply your personas and customer demographic data. They…

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Digital Marketing FAQ

When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…

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Best Practices for LinkedIn Paid Ads for Your Business

Audiences on LinkedIn are professional and have twice the buying power of the average online audience. Deciding to advertise your business on LinkedIn can be a great choice. This blog will cover LinkedIn advertising best practices, as well as LinkedIn ad types. Did you know? As of January 2020, 663.3 million people can be targeted…

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YouTube Channel Optimization

There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…

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Create a Social Media Calendar and Keep Your Posts in Order

Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…

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Get a Free Social Media Audit Checklist

As we approach the new year, it’s time to reflect on the year behind us and make plans for the year ahead. What better way to start than looking at your business’s social media marketing efforts? Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re fairly informed about social,…

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Social Media Trends 2020: Beyond the Minute

Identifying new social media trends is like a never-ending game of “Where’s Waldo?” You think – yes! You’ve got the perfect strategy! But then it turns out to be just a passing fad. Social media trends are difficult to predict because the digital environment is so volatile. New platforms emerge daily, posts go viral in…

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Facebook Marketing Help from Oneupweb

Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….

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Facebook Live for Marketing

Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to…

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