Resources
The Beauty of a Graphic Design Retainer
Marketing teams want champagne-quality design assets on a fizzy beer budget – and they need it delivered on time. In-house marketing departments struggling to meet constantly evolving internal demands and goals need a hand. It’s smart to outsource the most specialized skillset first – and that’s why you need a graphic design retainer. The 5…
SEO for Dispensaries: Grow Your Business Organically
As more states legalize recreational marijuana and municipalities offer up more licenses, cannabis retailers battle market saturation and are more and more desperate to stand out. As a part of a comprehensive marijuana marketing strategy, search engine optimization is a smart investment with long-term results. Marketing in the Cannabis Industry: Why SEO? Dispensaries face regulatory…
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
3 Ways to Use TikTok to Increase Brand Awareness
TikTok, the 5-year-old platform that has matured from teen dance challenges to a marketing behemoth, might be the most accessible and affordable brand awareness play on social media. The powerful (and mysterious) algorithm serves relevant content based on user behavior and has redefined what it means to go viral. Franchises are uniquely positioned to leverage…
Craft the Perfect Social Media Strategy for Universities
Effective marketing in any industry boils down to delivering the right message to the ideal audience where they spend the most time. Social media for colleges and universities provides the perfect platform to attract, inform and entertain the next generation of scholars. Social media is also an excellent way for universities to build strong social…
How to Connect Shopify to Facebook and Instagram
Shopify and Facebook have made it easy to open new, effective sales channels to level up your ecommerce marketing. With access to your Shopify Business Manager and a Meta Business Suite account, you’re just a few clicks away from positioning your brand in front of billions of social media users around the world. Read on….
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
Video Production Costs (and What You’re Really Paying For)
When it comes to supporting your brand, nothing provides more immediate and long-term value than high-quality video content. The cost of video marketing and the cost of video production are relatively small investments for brands with expansive marketing efforts. The key to making it worth your while? Capturing content that can be used to level…
Boosting a Post vs. Creating an Ad: What’s Better?
It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…
Getting Social with Bio Bidet by Bemis: A Social Media Case Study
Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…
Meta’s Threads: What It Means for Marketers
Meta’s long-awaited Twitter-killer, Threads, launched on July 5 and quickly picked up over 10 million users within just a few hours of launch. Thanks to a nearly seamless integration with Instagram, the Threads app has an immediate head start in terms of adoption and advertiser dollars when it’s ready. It’s in its early days, but…
Loomly vs. Hootsuite vs. Buffer: What’s the Best Social Media Tool?
There are plenty of social media management software options out there – you might say too many. Each platform has its own features and pricing structure, which offers brands willing to do their homework an opportunity to find the right fit. Over the past several years, our social media marketing team has tested several platforms,…
