Resources

The Top Social Media Trends in 2023

That’s a wrap for 2022. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward make sure we’re not only ahead on trends but also able to help you start 2023 on the right foot. We’ll look at what 2022 social…

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How to Add Your Business to Apple Maps (and Why You Should)

Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…

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How to Choose the Right Social Media Platforms for Your Business

Social media offers a tremendous platform to introduce your business to a wider audience and interact with customers digitally. Leverage social media for business to strengthen your brand, stay in front of existing customers and raise brand awareness, all while driving conversions on products or services. Here’s how to prioritize the right platforms to invest…

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Mastering Social Media on the SERP With 5 Social SEO Best Practices

Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…

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What is YouTube SEO?

YouTube has its own search engine, which means it also has its own SEO ranking algorithm. The YouTube SEO process uses keywords, hashtags, video content and other on-platform assets to improve your channel’s position in search results. Optimization can help in other ways, too. YouTube content will also rank in Google search results – but…

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What Is Content Marketing?

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

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Advertising on Reddit: Everything You Need to Know

Reddit ads are different from the creative you’ll find on other platforms. Reddit is social media for those who scoff at social media; Reddit users value community over commerce and guard their close-knit subReddits closely. Working with a Reddit advertising agency that knows how to speak to Reddit users and craft effective campaigns can help…

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Here’s Your Monthly Social Media Report Template

Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…

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What Are UTM Parameters?

UTM parameters are a set of tags, or short text codes, added to URLs to conveniently track marketing campaigns across several platforms. Using UTM parameters help marketers make informed decisions about future strategy by highlighting successful tactics in various marketing channels. Using these tags effectively is a smart way to focus your time, creativity and…

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a team of marketers work in a conference room in front of a white board brainstorming ways to create new social media marketing campaigns

What to Look for in a Social Media Agency

Choosing a digital and social media marketing agency isn’t all about the price, though it should fit your budget. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things to look for when you’re searching for an agency to handle your social…

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Get a Free Social Media Audit Checklist

It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…

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Developing a Social Media Strategy

Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…

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