Resources
What You Need to Know About Apple’s iOS 14 Update
In conjunction with the iPhone operating system version 14, Apple released updated User Privacy and Data Use terms that will start impacting how Facebook receives and processes conversion events from their pixel and App DSKs. The biggest change from the Apple side is that apps will now ask the user for permission to track them…
Google My Business Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
What to Look for in a Social Media Agency
When choosing a social media agency to work with, these are the top four things to look for: They should know your industry and/or show they’ve researched it intently. Their services should fill all gaps in your team, from design to content to daily management. They should apply your personas and customer demographic data. They…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…
Best Practices for LinkedIn Paid Ads for Your Business
Audiences on LinkedIn are professional and have twice the buying power of the average online audience. Deciding to advertise your business on LinkedIn can be a great choice. This blog will cover LinkedIn advertising best practices, as well as LinkedIn ad types. Did you know? As of January 2020, 663.3 million people can be targeted…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Get a Free Social Media Audit Checklist
As we approach the new year, it’s time to reflect on the year behind us and make plans for the year ahead. What better way to start than looking at your business’s social media marketing efforts? Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re fairly informed about social,…
Social Media Trends 2020: Beyond the Minute
Identifying new social media trends is like a never-ending game of “Where’s Waldo?” You think – yes! You’ve got the perfect strategy! But then it turns out to be just a passing fad. Social media trends are difficult to predict because the digital environment is so volatile. New platforms emerge daily, posts go viral in…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
Facebook Live for Marketing
Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to…
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…