Resources
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. Why Should I Optimize My Channel? It’s YouTube – shouldn’t I focus all my time on my videos? Turns out, your YouTube channel’s SEO plays a crucial role in how well your videos…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Get a Free Social Media Audit Checklist
As we approach the new year, it’s time to reflect on the year behind us and make plans for the year ahead. What better way to start than looking at your business’s social media marketing efforts? Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re fairly informed about social,…
Social Media Trends 2020: Beyond the Minute
Identifying new social media trends is like a never-ending game of “Where’s Waldo?” You think – yes! You’ve got the perfect strategy! But then it turns out to be just a passing fad. Social media trends are difficult to predict because the digital environment is so volatile. New platforms emerge daily, posts go viral in…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
Facebook Live for Marketing
Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to…
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
Does the “Link in Bio” Instagram Strategy Actually Work?
I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…
B2B Case Study: McCarthy Building Companies
How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results…
How to Make the Most of Myspace: Beyond the Minute
In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…
CMS 101: Search Engine & Social Media Optimization
Small things make a big difference. Sometimes you don’t have time or resources to go digging through code to figure out why your site doesn’t rank, but the truth is that many of the most significant fixes you can make take just a few clicks to enable. That, or maybe you just need to organize…