Resources

SEO for Dispensaries

Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. The US market for marijuana is valued at $33.1 billion – there’s plenty of market share to go around! But when dispensary owners are finally able to open shop, they…

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An hourglass laying on its side on a glassy table illustrates how the time it takes seo to work varies

How Long Does It Take for SEO to Work?

Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your…

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Mobile Optimization Tips for Your Website and Other Digital Content

When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…

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12 SEO Tips for Blogs

Blogs are an incredible tool for building brand awareness and even driving sales. The best way to get long-term benefits from your business’s blog posts is to prioritize SEO and thorough topic planning. Here are the basics and the detailed logistics to know.   The Basics 1. Choose effective topics. Successful content marketing requires creating…

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Quick Keyword Research Tips

Writing content for your website? It’s always important to start any content writing project with at least a quick dive into keyword research to make sure you’re covering the topic thoroughly and targeting effective keywords in the process! For efficient and quick keyword research, consider these tips: Do target 2 to 5 keywords on each…

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Understanding Bing SEO

It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…

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Virtues of the Best Content Marketing Agencies

Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…

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What Is Schema Markup, and How Should I Be Using It?

Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…

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The SEO Site Launch Checklist

During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…

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A screenshot of customers' Google Reviews for Oneupweb.

How to Display Google Reviews on My Website

You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. Let’s get to it … How to Embed Google Reviews on a Website Reviews add…

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Google My Business Case Study

How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…

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Thriving After Google’s Page Experience Algorithm Update

In early 2020, Google hinted that a major algorithm update was coming … sometime. The vague timing left some marketing teams and publishers shaking in their boots. But on November 10, 2020, we saw the official announcement that the Page Experience update would roll out in mid 2021! The update will blend new Core Web…

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