Resources
YouTube Shorts: The True Home of Short-Form Video
YouTube Shorts, like the platform itself, remains the most undervalued marketing channel in the industry. The platform’s growth has been nothing short of meteoric, increasing by double or triple digits annually since its release. While TikTok has garnered far more headlines (many for the wrong reasons), YouTube Shorts has provided creators and brands with exceptional…
The Top Digital Marketing Trends to Watch in 2026
2025 was a year of broad shifts in marketing, with brands having to navigate the proliferation of AI, the politicization of everything, and an increasingly pessimistic consumer sentiment. At Oneupweb, we invest considerable time in identifying and analyzing current trends in digital marketing to discover opportunities for our clients. From AI Overviews to TikTok’s uncertain…
SEO, Location Pages and You: A How-To Guide
Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market. Local landing pages allow brands to connect more personally with their audience. In this piece, we’ll run through how to organize and make local SEO landing pages and provide a road map…
Oneupweb’s Search Engine Guide
Organic search shapes how the world organizes and accesses information, consumes media and transacts billions of dollars of economic activity every day. Don’t believe us? Google it. While only one search engine has become a verb, marketers should have an understanding of the strengths and weaknesses of all search engines to understand why some audiences…
A Guide to Google Business Profile Management: Setup, Optimization, and Beyond
Google Business Profile is a proven tool for winning valuable impressions and quality leads from nearby consumers, making it a must-have platform for local businesses. Whether you’re a brick-and-mortar retailer, restaurant, or service business, GBP offers incredible potential when set up, optimized, and managed correctly. Whether you’re looking to create a Google Business Profile or…
What Is Local SEO?
Nearly half of all Google searches have local intent, which means users are looking for products, services, and expertise right around the corner. Effective local SEO strategies ensure your franchise location or small business occupies the top of the search engine results page (SERP), growing brand awareness and driving high-quality leads. In this guide, we’ll…
Content Gap Analysis: Benefits and How to Get It Done
Content is always king, and what your website covers directly reflects your brand’s visibility on the SERP and in the marketplace. Also known as a competitive keyword gap analysis, a content gap analysis carefully measures your keyword positioning against your closest competitors and identifies new topics to cover. A core component of successful SEO, a…
Local SEO vs. National SEO: How to Optimize Your Approach
Search engine optimization (SEO) is a pillar of digital marketing, and within the field, there are several niche markets to meet the needs of various business structures. Franchises and multilocation businesses rely on a mix of national SEO and local SEO to achieve specific goals, from raising brand awareness to driving quality leads within the…
The Ultimate Marketing Budget Breakdown
You’ve got to spend money to make money, but what’s the best way to set (and stick to) a dedicated marketing budget? There are several ways to calculate how much to spend on marketing, each influenced by factors as diverse as the age of your company, industry, and broader macroeconomic conditions. Take the guesswork out…
A Look at Local Search Results: Map Packs, Paid, and Organic Links
Where you are is everything, and for small businesses, understanding Google’s local search results page is key to prioritizing marketing efforts. The days of 10 blue links on one page in Google are long gone; in their place are several search engine results page (SERP) features, local packs, and paid, or sponsored, results that soak…
The Ultimate SEO Glossary (and Jargon Buster)
Obscure terms and acronyms often make for a steep learning curve. We set out to create a comprehensive glossary of common SEO terms to give marketers an easy, accessible resource. Whether you’re looking for SEO terms for beginners or nuanced terminology, this glossary has you covered. Getting Started with Our SEO Terms Glossary Unless…
What Is a Good Engagement Rate for a Website?
Quality is always better than quantity. As brands seek to increase site sessions, it’s important to qualify those new sessions with a quality metric to ensure you’re reaching the right audience. Engagement rate is one of our preferred Google Analytics 4 metrics to measure site quality. Find out how to find engagement rate in GA4…
