Resources

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TLDR Blog Post Experiment

A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…

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Death of Third-Party Cookies – Rebirth of Less Creepy Marketing

There has been an awful lot of cookie-talk lately. Way back in 2020, search engine behemoth Google announced that it would slowly bring an end to third-party cookies and, in doing so, change how digital marketing functions. Perhaps out of hesitancy to move too quickly, Google then announced in March of 2021 that the move…

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Achieving Better SEO Results

Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…

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Round smart home speaker, which is an example of why blogging is important for voice search results

How to Optimize for Voice Search and Why You Siri-ously Need To

Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…

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7 Ecommerce Product Page Optimization Tips

Ecommerce brands must constantly adjust their digital content and find new opportunities to meet dynamic consumer demands. If you know how that goes, you know how hard it is.   While ecommerce CMSs and other technologies help you manage the details, there’s not a simple way to achieve quality SEO performance. It takes a lot…

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The Cringiest & Most Overused Words in Marketing

Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing…

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Solving Visual & Image Search SEO Conundrums

When Oneupweb team members attended a recent SMX Advanced conference, major discussion topics included unique images and SEO, image optimization tactics, ALT text and more. This is because images are served in nearly 40% of search results, and visual search (e.g., Pinterest, Google Lens) is gaining popularity fast. Businesses must evolve quickly or fall behind….

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What’s Next in Search Marketing?

Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…

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Two content marketing professionals working at their desks at the Oneupweb office.

Finding Your Ideal Content Planning Solution

The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a…

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How to Track Featured Snippets from Google

Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….

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Dryer Troubleshooting Tool Puts New Spin on Blog Strategy

Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client.  Challenges The website’s existing resource content was focused on…

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Content Marketing Works – We Know Firsthand

Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…

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