Resources
How to Determine Your KPI for Marketing and Sales
KPIs, or key performance indicators, are crucial to measuring and implementing successful digital marketing strategies. Take less than two minutes to learn how to use KPIs from the experts: Determining unique key performance indicators (KPIs) is essential for marketing and sales teams. Without specific metrics guiding you, there is no standard of measuring how your…
Gated Content Best Practices, Benefits & Tactics
As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. Using white-hat tactics instead of black-hat tactics ensures your domain remains in good standing with search engines like Google. White-hat link building strategies usually follow…
Google My Business Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google My Business (GMB) is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be. That’s because the conversion rate…
Google Analytics Channels Explained
Google Analytics and other analytics tools provide a detailed look into how users are interacting with our websites. But they can also be challenging tools to make sense of without the right background knowledge. Thankfully, wise marketers exist to help you through the process! Google Analytics allows us to better understand how users from different…
There Is No “Pandemic Marketing Plan”
If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…
Why You Should Double Down on Content Marketing During a Recession
No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…
How to Use a Sales Funnel for Marketing Strategy
There isn’t anything more beloved to a sales and marketing team than their sales funnel. This visual representation of your customer lifecycle simplifies how awareness becomes interest, which leads to a decision and then, eventually, a customer. And because it’s so easily understandable, your sales funnel can be easily championed by the entire organization. How…
ROI of SEO
Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative…
Frequently Asked Questions About YouTube
Question #1: What is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. What works on Google doesn’t always work on YouTube, and vice versa. The nice thing about YouTube content, however, is that it will also rank on Google – but only if it’s optimized correctly for YouTube! On…