Resources
Google My Business Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google My Business (GMB) is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be. That’s because the conversion rate…
Google Analytics Channels Explained
Google Analytics and other analytics tools provide a detailed look into how users are interacting with our websites. But they can also be challenging tools to make sense of without the right background knowledge. Thankfully, wise marketers exist to help you through the process! Google Analytics allows us to better understand how users from different…
There Is No “Pandemic Marketing Plan”
If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…
Why You Should Double Down on Content Marketing During a Recession
No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…
How to Use a Sales Funnel for Marketing Strategy
There isn’t anything more beloved to a sales and marketing team than their sales funnel. This visual representation of your customer lifecycle simplifies how awareness becomes interest, which leads to a decision and then, eventually, a customer. And because it’s so easily understandable, your sales funnel can be easily championed by the entire organization. How…
ROI of SEO
Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative…
Frequently Asked Questions About YouTube
Question #1: What is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. What works on Google doesn’t always work on YouTube, and vice versa. The nice thing about YouTube content, however, is that it will also rank on Google – but only if it’s optimized correctly for YouTube! On…
Your Monthly Digital Marketing Report: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…
What Is Website Bounce Rate?
Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website…
7 Google Analytics Metrics to Track Every Month
If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help…
Local SEO for Franchises
The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors…
Beyond the Minute: What Is Local SEO and Why Do I Need It?
Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone…