Resources
How to Use a Sales Funnel for Marketing Strategy
There isn’t anything more beloved to a sales and marketing team than their sales funnel. This visual representation of your customer lifecycle simplifies how awareness becomes interest, which leads to a decision and then, eventually, a customer. And because it’s so easily understandable, your sales funnel can be easily championed by the entire organization. How […]
ROI of SEO
Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative […]
Frequently Asked Questions About YouTube
Question #1: What is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. What works on Google doesn’t always work on YouTube, and vice versa. The nice thing about YouTube content, however, is that it will also rank on Google – but only if it’s optimized correctly for YouTube! On […]
Your Monthly Digital Marketing Report: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the […]
What Is Website Bounce Rate?
Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website […]
7 Google Analytics Metrics to Track Every Month
If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help […]
Local SEO for Franchises
The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors […]
Beyond the Minute: What Is Local SEO and Why Do I Need It?
Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]
Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]
5 Ways to Win in a Zero-Click SERP
We’ve been saying it for years – Google is making it less likely for users to click through to a website. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but […]
Digital Marketing for Medical Professionals – 3 Tips to Get Started
It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals, […]
Key Takeaways from SMX Advanced 2019
Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and […]