Resources
Will Google Punish Your AI-Generated Content?
One of Google’s long-standing recommendations to marketers has been to create helpful, reliable, people-first content. The search giant has repeatedly advised brands to focus on crafting substantial pages that serve a human user first instead of search engines. With the rise of artificial intelligence, marketers who previously lived and breathed these instructions are now passing…
Duplicate Content and SEO: Is There Really a Penalty?
There are thousands of factors that impact your website’s organic performance, from heading structure to schema markup to how quickly your beloved hero image loads. Duplicate content has long been considered one of the biggest factors, and with good reason. Having identical or similar pages causes keyword cannibalization, reduces your domain authority, and can negatively…
Local SEO Case Study
Oneupweb is a full-service digital marketing agency with nearly three decades of expertise in franchise marketing. We work at the national and local levels to streamline processes, unlock efficiencies, and deliver impactful results across marketing channels, including local SEO. This case study examines our work with over 200 local franchisees in a thriving flooring service…
How to Get SEO and Paid Search Working Together
While paid search and search engine optimization (SEO) might seem like very different channels, integrating organic and paid search into a cohesive marketing strategy offers significant benefits to your brand. Today’s zero-click SERP and the impact of LLMs have led to more companies offering integrated SEO and paid media services, an indication of just how…
McCarthy Building Companies: A B2B SEO Case Study (and Success Story!)
In many industries, leadership is skeptical of B2B marketing. Case studies, a detailed strategy, and careful explanation make it possible to connect the dots between digital marketing and lasting growth in a vertical historically dominated by handshakes and relationships. Among our many B2B digital marketing case studies, none exemplifies the impact of foundational SEO like…
Collapsible and Hidden Content SEO Best Practices
Accordion, tabbed content, and other collapsible text blocks are practical solutions for web designers looking to strike a balance between including lots of content and maintaining a clean design. Tabs and website accordions make it easy to package pieces of information into tidy, unobtrusive compartments, empowering users to choose what information matters most to them….
Reddit Marketing: A Guide for Brands
In the wake of significant changes in organic search, more brands are marketing on Reddit – or at least trying to. Part social media platform, part old-school forum, even experienced marketers have a tough time establishing a consistent, positive presence on Reddit with clear, measurable results. We put together a marketer’s guide to provide a…
YouTube Shorts: The True Home of Short-Form Video
YouTube Shorts, like the platform itself, remains the most undervalued marketing channel in the industry. The platform’s growth has been nothing short of meteoric, increasing by double or triple digits annually since its release. While TikTok has garnered far more headlines (many for the wrong reasons), YouTube Shorts has provided creators and brands with exceptional…
The Top Digital Marketing Trends to Watch in 2026
2025 was a year of broad shifts in marketing, with brands having to navigate the proliferation of AI, the politicization of everything, and an increasingly pessimistic consumer sentiment. At Oneupweb, we invest considerable time in identifying and analyzing current trends in digital marketing to discover opportunities for our clients. From AI Overviews to TikTok’s uncertain…
SEO, Location Pages and You: A How-To Guide
Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market. Local landing pages allow brands to connect more personally with their audience. In this piece, we’ll run through how to organize and make local SEO landing pages and provide a road map…
Oneupweb’s Search Engine Guide
Organic search shapes how the world organizes and accesses information, consumes media and transacts billions of dollars of economic activity every day. Don’t believe us? Google it. While only one search engine has become a verb, marketers should have an understanding of the strengths and weaknesses of all search engines to understand why some audiences…
A Guide to Google Business Profile Management: Setup, Optimization, and Beyond
Google Business Profile is a proven tool for winning valuable impressions and quality leads from nearby consumers, making it a must-have platform for local businesses. Whether you’re a brick-and-mortar retailer, restaurant, or service business, GBP offers incredible potential when set up, optimized, and managed correctly. Whether you’re looking to create a Google Business Profile or…
