Resources
Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update introduced new Core Web Vitals metrics and added more context around existing UX-related ranking signals that measure overall Page Experience. The Page Experience signal is an influential tiebreaker in SERP rankings and has played a big role in how SEOs and developers…
Google Search Console vs. Google Analytics 4: Where to Dig for the Right Data
Google provides a range of tools to help marketers measure and improve results across their digital platforms. If you manage a website or application, you know numbers matter. Google Analytics metrics and Google Search Console data offer incredible insights into what’s working – and what’s not – on your site. It takes a bit of…
How to Improve Marketing Efficiently – Fast
Marketers, whether part of a larger inbound team or the sole team member, often feel pressure to do more with less. Improving marketing efficiency requires a top-down approach to the process behind every type of marketing, quantifying effort and maximizing the value of every meeting, every ad group, and every piece of content. There is always room…
Hidden Content and Accordion SEO Best Practices
Accordion, tabbed content, and other expandable text blocks are practical solutions for web designers looking to strike a balance between including lots of content and maintaining a clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do…
Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)
Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, you’re falling behind. With over 2 billion monthly logged-in users and an algorithm designed for discovery, YouTube is where serious digital marketing strategies take shape. Brands across every industry are using YouTube to educate, convert,…
GA4 User Acquisition vs. Traffic Acquisition: What’s the Difference?
Experienced marketers know it pays to get granular. When Google Analytics 4 launched in 2020, it offered two ways to view site interactions. The user acquisition and traffic acquisition reports provide useful insights into user behaviors, events, and where your most valuable traffic comes from. This information is incredibly valuable in shaping future content creation,…
Search Engine Optimization FAQ for Franchise Owners
If “local SEO” sounds like techy alphabet soup, you’re not alone, and you’re in the right place. We put together this FAQ to clear up the confusion and help franchise owners feel confident about how their brand shows up in search. Whether you’re wondering what a page title is or why SEO matters in the…
Florachem’s Organic Growth: A B2B Marketing Case Study
Over the past three decades, Florachem Corporation has built a sterling reputation as a leading natural citrus and pine product supplier. Motivated by its partnership with SK Capital, Florachem set out to raise its brand profile in North America and overseas. It’s fitting that the industry leader in bio-based citrus and pine ingredients turned to…
Pet Care Franchise Development Strategy Leans on SEO
Developing a franchise takes an incredible amount of research, flexibility, and discipline. In many scenarios, high lead volumes equate to low-quality leads, a lot of legwork for the franchise development team, and opening locations that simply aren’t prepared to succeed. Fran dev is a marathon punctuated by a series of sprints. To support an increase…
SEO FAQs: Decoding Search Engine Optimization
Search engine optimization is an integral part of digital marketing, but that’s doesn’t mean everyone is working from the same recipe book. Between the constant search engine algorithm changes and the dense technical terms, even experienced marketers need a refresher. We asked our SEO and content marketing team for the SEO questions they hear in…
Marketing’s Role in Customer Retention and Acquisition in Banking
Customer retention in banking is critical to retaining reliable deposit levels and offering community-building financial services. For decades, bank customer retention was built on creating high-friction processes that made switching banks downright painful. Over the past several years, effective customer retention strategies for banks have focused on convenience and perks to make staying easier. This…
3 Can’t-Miss Content Ideas for Banks & Finance Firms
Today’s intensely competitive banking and financial market emphasizes individual customer needs more than ever. Depositors and retail investors have access to incredible amounts of information, the ability to shop around nationally for better rates on loans and deposits, and little need for a local branch for day-to-day banking. For banks and financial institutions looking to…