Resources
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. Let’s get to it … How to Embed Google Reviews on a Website Reviews add…
Google My Business Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
Thriving After Google’s Page Experience Algorithm Update
In early 2020, Google hinted that a major algorithm update was coming … sometime. The vague timing left some marketing teams and publishers shaking in their boots. But on November 10, 2020, we saw the official announcement that the Page Experience update would roll out in May 2021! The update will blend new Core Web…
Google Search Console’s URL Inspection Tool Is Down
As of October 14, 2020, the “request indexing” feature within Google Search Console’s URL inspection tool is down, and they expect the outage to last at least a few weeks while technical updates are made. This function is a valuable part of any SEO’s toolkit, allowing us to inform Google immediately when new content is…
Mr. Electric Case Study: Franchise Content Marketing Strategy
The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…
Performing Competitor Keyword Analysis
Every wonder what keywords your competitors are using? You’re not alone. The typical approach to keyword research upturns effective keywords to target, but the competition can also be a great source for additional targets. Especially in competitive industries, it’s important to ensure your website is appearing in the search results alongside (and hopefully above!) your…
FAQs About YouTube Marketing
What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…
How to Determine Your KPI for Marketing and Sales
KPIs, or key performance indicators, are crucial to measuring and implementing successful digital marketing strategies. Take less than two minutes to learn how to use KPIs from the experts: Determining unique key performance indicators (KPIs) is essential for marketing and sales teams. Without specific metrics guiding you, there is no standard of measuring how your…
Gated Content Best Practices, Benefits & Tactics
As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. Using white-hat tactics instead of black-hat tactics ensures your domain remains in good standing with search engines like Google. White-hat link building strategies usually follow…