Resources
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights – and whitespace. In design circles, whitespace is a principle used to introduce context and ease of comprehension, but it’s anathema to many a client with a fear of empty, dead spaces. Don’t mind the gap; learn how to use space in design to…
The Ultimate Marketing Budget Breakdown
You’ve got to spend money to make money, but what’s the best way to set (and stick to) a dedicated marketing budget? There are several ways to calculate how much to spend on marketing, each influenced by factors as diverse as the age of your company, industry, and broader macroeconomic conditions. Take the guesswork out…
HomeSteady Franchise Rebranding Case Study
When Oneupweb first started working with HomeSteady in December 2020, the brand was known as Shazam Home Services. As the franchise grew, its name and marketing assets needed to change. After a few initial conversations, their team made it clear it was time for a shake-up. No half-measures allowed; it was time for a new…
Search Is Everywhere: Social’s Role in a Multi-Platform Landscape
There’s no more ignoring it: Search behavior has diversified well beyond established search engines like Google. Platforms like TikTok, YouTube, Instagram, and Reddit are not just content platforms – they’re now core components of how consumers search, research, and convert. With Google’s AI overviews further disrupting traditional SEO, brands must optimize everywhere, including social media….
Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update introduced new Core Web Vitals metrics and added more context around existing UX-related ranking signals that measure overall Page Experience. The Page Experience signal is an influential tiebreaker in SERP rankings and has played a big role in how SEOs and developers…
HIPAA and Marketing: What Healthcare Marketers Need to Know
For nearly two decades, the Health Insurance Portability and Accountability Act (HIPAA) has protected patient privacy, reduced fraud and changed how healthcare providers interact with patients. HIPAA also changed how healthcare systems and private practices attract and retain patients through various marketing channels. We put together our top rules related to HIPAA and marketing to…
Hidden Content and Accordion SEO Best Practices
Accordion, tabbed content, and other expandable text blocks are practical solutions for web designers looking to strike a balance between including lots of content and maintaining a clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do…
Drupal End-of-Life Dates (and Alternatives)
It’s not unusual for a software developer to stop supporting older versions. For website content management system developers, Drupal, however, the drum beats a little faster. With Drupal 12 set for mid-2026, legacy versions are hitting their end-of-life dates at a steady clip. For brands built on soon-to-sunset versions; it’s time to explore Drupal alternatives…
The Importance of Schema Markup for SEO
Schema markup offers marketers a relatively low-touch way to increase SERP visibility by surfacing relevant information users need to make decisions. There are hundreds of types of schema markup available, and implementing the right markup for key pages of your site can increase organic clicks and conversions by differentiating your brand from the competition. What…
The Robots.txt File: What It Is and Why It Matters
For decades, the humble robots.txt file served as the de facto regulator of search engine crawlers. Thanks to AI, that democratic supremacy may be over. This small piece of code is tasked with restricting crawlers from sensitive areas of a website, and, to their credit, the likes of Google, Bing, and Firefox have honored those…
Screaming Frog vs. Lumar: Which Is the Best Site Crawl Tool?
Few tools are as valuable to SEO marketers as a reliable website crawler tool. Whether you’re looking for opportunities to improve performance for your organization’s domain or managing multiple properties, crawling your site offers a wealth of actionable information to shape forward strategy and prioritize technical SEO improvements. We’ve put in a lot of time…
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
