Resources
Guided Selling: The Importance of Curation in Ecommerce Marketing Strategy
With 25% of American shopping malls expected to close by 2022, doubt concerning the viability of traditional retail is increasing. Yet, no matter the future of big box stores or traditional retail in general, those working in the ecommerce digital marketing arena would be wise to study and apply what brick-and-mortar stores do best: guided…
The State of Websites – Design, Development and Accessibility Must Focus on the User
The internet is moving faster than the speed of light. As we surge ahead into 2020, we can’t help but reminisce on the websites of the past: Yikes. No wonder things are changing fast. Can you imagine if the internet still looked like that? Or worse – the websites of the ‘90s? But that’s enough…
Investing in Bank Website Development: Beyond the Minute
Website load times are incredibly important for your credit union. On average, bank websites are slow to load and this will likely only become a bigger problem as banks continue to expand their digital offerings. By investing in bank website development to improve load time, you can ensure that your community bank or credit union…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…
The 6 Stages of Web Design: What You Need to Know Before Starting a Website Design Project
You finally made the decision to redesign your website, but – due to no one’s fault in particular – you are now being pulled into a vortex of chaos. You know that at the end of the adventure you will have an awesome new website, but all the points in between are kind of fuzzy….
5 Areas in Web Design Where Subtle Animations Make a Big Difference
Recently, HootSuite and We Are Social co-published The Digital 2019 report revealing that the average internet user spends more than a quarter of their life online. That’s a world average of 6 hours and 42 minutes of internet time per day, while the average in the U.S. is slightly below 6 hours and 31 minutes. With…
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
What Does Having an ADA Compliant Website Mean?
Can you imagine a doctor’s office bathroom without a handicap stall? What about a hospital with no elevators? Just like your brick-and-mortar healthcare practice, you should be optimizing your website to be ADA compliant. Providing navigable websites for people with disabilities is not only a societal necessity like handicap-only parking spots, it’s also now considered…
What You Need to Know About the Technical Site Audit: Beyond the Minute
To start, let’s define the technical site audit. A technical site audit analyzes all the hidden factors that make it harder for search engine crawlers to index a website. These audits identify technical aspects of a website like broken links, sitemap issues, slow load speeds and how many clicks it takes to get from one…
The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…