Resources
Client Snapshot: Website Design Refresh for HARMAN International
Audiophiles know HARMAN International as the manufacturer and distributor of the industry’s best speakers and sound systems. With a catalog of sub-brands and truly global reach, HARMAN International’s website serves as a vital central touchpoint for customers, suppliers, distribution partners and employees across the globe. When their marketing team reached out to us for tips…
How Much Does It Cost to Develop a Website?
Aside from building your team, your website might be your organization’s most important investment. Websites often serve as the face of your brand and organize information, products and resources to meet the needs of customers worldwide. The cost to develop a website is a key decision point for brands looking to grow; here’s what to…
Wix vs. Squarespace vs. WordPress (And Why a Custom Website Is Best)
Template-based website builders like Wix and Squarespace have empowered small businesses and one-person teams with the basics to make perfectly good websites. There are ready-made templates to show off your portfolio, book appointments or bring your retail sales online to reach a global audience. But which of these customizable website builders is really the way…
The Primary Health Network’s Medical Website Redesign Case Study
More patients connect with healthcare providers online than ever before. The remarkable increase in telehealth, digital records access and the sheer volume of provider options has made healthcare websites a crucial first point of contact. Organizations like The Primary Health Network have invested in substantial website redesign projects to provide a better patient experience and…
Short’s Brewing’s New Look: A Website Redesign Case Study
Short’s Brewing Company‘s meteoric rise from a small-town brewery to one of the Midwest’s most beloved craft breweries is the stuff of legend. The Elk Rapids, Mich. production facility and Short’s pub in Bellaire, Mich. have become must-see NoMi destinations for tourists and beer enthusiasts – not to mention economic engines for the communities they…
What Does Having an ADA Compliant Website Mean?
Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…
Flash Sale Strategy: A Multichannel Approach
The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…
How to Get Your Website Back from a Controlling Agency
Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…
Why You Should Outsource Graphic Design Services and Other FAQs
Few small and medium-sized companies have professional graphic designers on staff. Even if someone from the marketing department has opened Photoshop a time or two, you’ll get better quality results when you outsource design work to an experienced digital agency. We’ll run through some graphic design FAQs that will show you why it’s better to tag…
Sitemaps 101: An Introduction to Sitemapping Your Website
Sitemaps are dedicated files that organize and prioritize every piece of content on your website. Sitemapping helps search engines like Google and Bing make sense of your site’s pages and index the stuff that matters most. Once the lone purview of site administrators and professional SEOs, tools like Yoast, Google sitemaps and CMS platforms like…
How Shopify Expansion Stores Work (and Why You’d Need One!)
Shopify is an excellent ecommerce platform for growing your online brand. With a range of pricing options and a host of proprietary tools, companies of all sizes get the support and infrastructure they need. Shopify Plus, the premier Shopify subscription level, includes one neat benefit – more stores. Shopify Plus expansion stores offer brands a…
