Responsive web design is all the rage. It’s the bee’s knees, the crème de la crème, the top dog, the alpha and omega—well you get the point—responsive design is really important. So much so, that Google is smacking down non-responsive websites. But knowing that your website needs to be responsive isn’t enough. And, though I […]
No question. You need a sitemap. Seriously. If your website has more than a handful of pages, you should have one. Wait—let me rephrase, you NEED ONE. Oh, and don’t get this graphical sitemap confused with the xml sitemap, which is a file of xml code you keep on your website in order to keep […]
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear […]
In terms of traffic and popularity among users, the “About Us” page is second only to the “Homepage,” but it often neglected—rarely updated and lacking in the content that users crave. Your “About Us” page must be one of the strongest pages on your website. It must have a strong story that tells users who […]
“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and […]
The web just exploded. OK, I exaggerate. But it hasn’t even been a year since I wrote “8 Sizzling Hot Web Design Trends for 2014” and here I am again, just seven months later with five new web design trends that are shaking up how we interact on the web. Images keep getting bigger, webpages […]
HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms […]
For the World Cup-crazed fans out there, here’s a lesson you can really grab hold of. But only if you’re a goalie, otherwise it’s a handball. So try trapping it with your chest, or header it to one of your strikers. OK, that’s enough… Don’t Obsess Over Rankings Just like sports fans obsess over World […]
You finally made the decision to redesign your website, but—due to no one’s particular fault—you are now being pulled into a vortex of chaos. You know that at the end of the adventure you will have an awesome new website, but all the points in-between are kind of fuzzy. Let’s add some much-needed clarity. A […]
Thematically overdone stock photography has landed front-and-center on important web pages, seemingly filtering up from the unknown depths of the web. Perhaps, the proliferation of poor-quality stock photos has to do with convenience: just how easy they are to find, purchase and use. And, for the busy individual who doesn’t have a lot of time, […]
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March […]
Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important. […]