Resources
Client Snapshot: Franworth Site Migration
A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…
Does Personalized Web Copy Help with Conversion Rates?
A Oneupweb micro marketing experiment. Without personalization, it may seem like you’re talking to everyone, which eventually will sound like you’re talking to no one. Adding personalization to your messaging is a foundational marketing tactic but also has become expected behavior for visitors and consumers of your product and/or service. Our Hypothesis To test this,…
Website Design and Development Snapshot: Windemuller
In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…
Web Form Design Best Practices
This blog was written by Oneupweb graphic designer Jess. Forms. The most annoying things on the internet. Well, if you, the person behind the form design, gets it wrong, it is. So, what is it about forms that can make people so miserable? What can you the site owner, the one with THE POWER (*insert…
The Low-Quality Traffic Dilemma
Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Luckily, there are ways to mitigate it. What Are Low- and High-Quality Traffic Sources? There are no perfect website or app traffic sources, and every business finds success in different marketing…
Unexpected Examples of WordPress Websites
This blog was written by Oneupweb Graphic Designer Jess Gordon-Beach. Every so often, our team gets asked what our content management system of choice is. Our answer is WordPress. You may be saying, “Huh? Isn’t that a blog platform?” And you’re not wrong! But it’s also for so, so much more. It’s a trusted tool…
Does “Above the Fold” Matter Anymore?
Yes, the concept behind the old newspaper term, above the fold, is relevant in web design today and will continue to be for the foreseeable future. To many web design professionals, the term has become outdated due to the evolution of modern web design and the dedicated focus on user experience. With that said this…
TLDR Blog Post Experiment
A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…
Death of Third-Party Cookies – Rebirth of Less Creepy Marketing
There has been an awful lot of cookie-talk lately. Way back in 2020, search engine behemoth Google announced that it would slowly bring an end to third-party cookies and, in doing so, change how digital marketing functions. Perhaps out of hesitancy to move too quickly, Google then announced in March of 2021 that the move…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Two website…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speed, user-friendliness, detailed product pages and a logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need to attract customer, meet their needs…
7 Ecommerce Product Page Optimization Tips
Ecommerce brands must constantly adjust their digital content and find new opportunities to meet dynamic consumer demands. If you know how that goes, you know how hard it is. While ecommerce CMSs and other technologies help you manage the details, there’s not a simple way to achieve quality SEO performance. It takes a lot…
