Resources
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
The Web Development Words You Need to Know
When it comes to website development, there are a lot of terms that get thrown around. If you’re new to the field, it can be pretty daunting trying to keep up with all the lingo. Whether you’re a new developer, a content marketer who just wants to understand what the heck your colleagues are talking…
How to Find a Good Web Development Company for Your Project
As any successful organization knows, a website is essential for attracting customers and promoting products or services. However, building a website can be a complex and time-consuming process. Fortunately, there are many great website development companies that can help you create an effective online presence. But with so many development partners to choose from, it…
Now Hiring SEO Web Developer
Do you enjoy the intersection of SEO and web development? We’re looking for an SEO Web Developer to join our digital marketing agency, and that could be you. In this specialized role, you’ll use your SEO and development expertise to support our SEO and Content Marketing team’s technical SEO efforts and improve our clients’ website…
Tips for Choosing the Right Web Design Agency
So, it’s time to build a website for your business, or update your existing site? That’s great! Wait, don’t be afraid! It’s going to be ok! These types of projects are a large (and sometimes nerve-wracking) undertaking, but finding and choosing the right web design agency to partner with will go a long way toward…
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Website Development and SEO Go Together Like PB&J
Warning: this article includes many prolonged food-based metaphors. Do not read on an empty stomach. Ever heard the expression, “too many cooks in the kitchen?” It’s meant to describe a situation where too many people are working on the same project. The result is a mess: broken eggs, spilled milk, and fire alarms going off….
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…
Shopify vs. WordPress: Which Is the Better Website Platform for Your Business?
Shopify and WordPress have grown into top website platforms for businesses. While both offer robust ecommerce solutions for retailers, appointment scheduling for service-based companies, and tools to make your brand look beautiful, one may be better suited for you. By evaluating each website platform, comparing costs, and setting your digital priorities, you can make your…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
Client Snapshot: Franworth Site Migration
A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…
Does Personalized Web Copy Help with Conversion Rates?
A Oneupweb micro marketing experiment. Without personalization, it may seem like you’re talking to everyone, which eventually will sound like you’re talking to no one. Adding personalization to your messaging is a foundational marketing tactic but also has become expected behavior for visitors and consumers of your product and/or service. Our Hypothesis To test this,…
