Resources
What Is Schema Markup, and How Should I Be Using It?
Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…
The SEO Site Launch Checklist
During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. Let’s get to it … How to Embed Google Reviews on a Website Reviews add…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Thriving After Google’s Page Experience Algorithm Update
In early 2020, Google hinted that a major algorithm update was coming … sometime. The vague timing left some marketing teams and publishers shaking in their boots. But on November 10, 2020, we saw the official announcement that the Page Experience update would roll out in May 2021! The update will blend new Core Web…
Gravity Forms to Pardot Integration
A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…
Guided Selling: The Importance of Curation in Ecommerce Marketing Strategy
With 25% of American shopping malls expected to close by 2022, doubt concerning the viability of traditional retail is increasing. Yet, no matter the future of big box stores or traditional retail in general, those working in the ecommerce digital marketing arena would be wise to study and apply what brick-and-mortar stores do best: guided…
The State of Websites – Design, Development and Accessibility Must Focus on the User
The internet is moving faster than the speed of light. As we surge ahead into 2020, we can’t help but reminisce on the websites of the past: Yikes. No wonder things are changing fast. Can you imagine if the internet still looked like that? Or worse – the websites of the ‘90s? But that’s enough…
Investing in Bank Website Development: Beyond the Minute
Website load times are incredibly important for your credit union. On average, bank websites are slow to load and this will likely only become a bigger problem as banks continue to expand their digital offerings. By investing in bank website development to improve load time, you can ensure that your community bank or credit union…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…