Resources— Social Media

Facebook Live for Marketing

Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to […]

in Blog, Social Media
how to use hashtags

On Which Social Media Platforms do Hashtags Work?

Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top […]

in Blog, SEO, Social Media
oneupweb instagram category landing page

Does the “Link in Bio” Instagram Strategy Actually Work?

I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and […]

in Blog, Social Media
computer with social media profiles

How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

in Blog, Social Media
McCarthy Image

B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

in Blog, Case Studies, SEO, Social Media
myspace-best-practices

How to Make the Most of Myspace: Beyond the Minute

In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why […]

in Blog, Company Culture, Social Media, Video
Google My Business

Replace Your G+ Icon with Google My Business

Your Google+ icon is showing your age. Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all. Rather than removing the G+ icon and link […]

in Business, SEO, Social Media
Facebook Algorithm

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how […]

in Social Media
social media

Frequently Asked Questions About Social Media Strategy

For many of our prospective clients, using social media as a marketing tool is uncertain territory. Often, those responsible for managing a company’s social media strategy are just simply doing the best they can with a complex task with which they are not expert. If your business or nonprofit is 1) treading water, 2) feeling […]

in Social Media