During the first month of 2021, we asked our network* to identify what made it clear to them that it was time to hire a marketing agency. What tipping points occurred for marketing teams and business owners?
The goal of publishing these comments is to help you see when the time is right for your business.
*Source – 2021 survey of the current and past Oneupweb clients.
The Tipping Point
Below are the most commonly shared reasons to hire a marketing agency. Does any of these sound familiar to you?
80% of respondents said when their business faced a very specific marketing challenge that needed a professional or specialists, they reached out to a marketing agency.
“I don’t do my own legal work, tax returns or surgery. What makes me think that my third cousin or sister-in-law is qualified to handle my marketing? Hire a professional.”
General Manager of Hospitality Resort
60% of respondents said when their internal team was spread too thin to continue their company’s growth, they reached out to a marketing agency.
“We’ve known for several years because people in the community consistently don’t know who we are and are surprised to learn about us.”
Director at Health Services Business
60% of respondents said when their internal team reached total capacity and was about to break, they reached out to a marketing agency.
“It only took a couple of hours to recognize how big that project really was. We needed help.”
Marketing Manager of eCommerce Business
40% of respondents said after receiving new funding and project goals, they reached out to a marketing agency.
“We knew from the beginning that we would need trained eyes, with our consumer in mind, who could help us organize our important information.”
Communications Manager for Retail Store
40% of respondents said when the day-to-day marketing challenges exceeded the internal team’s capabilities, they reached out to a marketing agency.
“We knew we needed an agency when marketing needs exceeded our internal team’s discipline-specific expertise.”
Director of Marketing at Franchise Business
20% of respondents said after trying on their own for too long and not realizing the complexity of the problem, they reached out to a marketing agency.
“We needed help creating a real plan for growth online. So we needed a marketing agency. ”
Marketing Manager at Franchise Business
We hope that these notes have clarified if you’re ready to find an agency. Also, consider these final pieces of advice from Oneupweb to make sure you find the right partner:
