How do you know when to hire a marketing agency?
During the first month of 2021, we asked our network* to identify what made it clear to them that it was time to hire a marketing agency. What tipping points occurred for marketing teams and business owners?
The goal of publishing these comments is to help you see when the time is right for your business.
*Source – 2021 survey of the current and past Oneupweb clients.
The Tipping Point
Below are the most commonly shared reasons to hire a marketing agency. Does any of these sound familiar to you?
80% of respondents said when their business faced a very specific marketing challenge that needed a professional or specialists, they reached out to a marketing agency.
60% of respondents said when their internal team was spread too thin to continue their company’s growth, they reached out to a marketing agency.
60% of respondents said when their internal team reached total capacity and was about to break, they reached out to a marketing agency.
40% of respondents said after receiving new funding and project goals, they reached out to a marketing agency.
40% of respondents said when the day-to-day marketing challenges exceeded the internal team’s capabilities, they reached out to a marketing agency.
20% of respondents said after trying on their own for too long and not realizing the complexity of the problem, they reached out to a marketing agency.
We hope that these notes have clarified if you’re ready to find an agency. Also, consider these final pieces of advice from Oneupweb to make sure you find the right partner:
- 5 Tips for How to Choose a Marketing Agency – You deserve to be with your ideal marketing agency. See these quick tips to assist you in your journey.
- Virtues of the Best Content Marketing Agencies – This resource includes interview questions to ask a content marketing agency before you hire.
- How to Choose an SEM Agency – Know the red flags and best characteristics before hiring an SEM or paid media marketing agency.
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