Resources

S.M.A.R.T. Goals Template

To help you plan your S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Time-bound) goals, we built this template that you can download for free. It’ll specifically help you: Easily summarize your ultimate marketing goals Automatically calculate your greatest marketing needs Set a deadline for meeting your annual, quarterly, or monthly goals Start creating your new goals with this […]

in Blog, Resources

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands […]

in Company Culture, SEO
trump google results

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules […]

in SEO
Google Tag Manager

Beyond the Marketing Minute: Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more […]

in Web Design
Google Tag Manger tracking of link clicks on AMP

How to Track Link Clicks on AMP Sites with Google Tag Manager

As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed, […]

in SEO, Web Design
WCAG 2.1

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018 the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Back in January, we wrote about the impending arrival of 2.1 and how complying with digital accessibility guidelines […]

in Web Design
website redesign design activity

Frequently Asked Questions About Graphic Design and Website Redesign

How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these […]

in Web Design
wireframe

What You Lose When You Choose a Drag and Drop Website

When an out-of-the-box website is best for your business: Never, really. Written by: JD Antosiak, Web Developer at Oneupweb With so many drag and drop website builders nowadays, the real meaning of being a web developer has gotten lost somewhere. There is a world of people who think they could simply make an award-winning site […]

in Web Design
Google Search Console

Google Search Console: Beyond The Marketing Minute

Five Reasons To Use Google Search Console Google search console (GSC), formally known as Google Webmaster Tools, is a platform that provides website analytics, tools and data about traffic and search engine rankings. It also helps website owners monitor and maintain their website, search rank and more. If you’re not using it, you’re missing out […]

in SEO
Mobile-first indexing

Mobile-First Indexing: Beyond the Marketing Minute

What Is Indexing? Think of a search engine index as a large database where all webpages are stored. When a new site is launched, all its pages must be added to the index so search engine spiders can crawl them, contextualize them and rank them fairly in search results. Before mobile devices had online capabilities, […]

in SEO, Web Design