Resources

Your Inbound Marketing FAQs Answered

By providing relevant information, solving problems or answering questions, inbound marketing pulls your audience into your brand and encourages them to make a connection and, eventually, become a customer. As a strategy, inbound marketing attracts new customers by meeting them where they already are in a way that matches how they wish to engage and…

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volunteering at reining liberty ranch

Therapy for Them, Therapy for Me

No matter what I’m doing when I’m volunteering at Reining Liberty Ranch, I always feel like I’m getting more than I’m giving. Reining Liberty Ranch, tucked away near all the bison fields in Traverse City, provides enriching experiences for veterans with therapy horses. Equine Assisted Therapy is treatment that incorporates equine activity or an equine…

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Three Examples of How to Use Market Research

In today’s world, it’s crucial that small business owners understand everything about their business. Three important pillars of any successful business include its audience, its website and its brand strategy. Understanding these three pillars by conducting market research helps businesses better serve their consumers. Invest in market research in these three areas and watch your…

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Your Monthly Digital Marketing Report: Template and Walkthrough

Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…

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Investing in Bank Website Development: Beyond the Minute

Website load times are incredibly important for your credit union. On average, bank websites are slow to load and this will likely only become a bigger problem as banks continue to expand their digital offerings. By investing in bank website development to improve load time, you can ensure that your community bank or credit union…

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Introducing Rachel "Always Smiling" Soulliere

Name: Rachel Soulliere Position SEO/Content Marketing Project Manager What’s your average day like at Oneupweb? Each day for me is different! Being relatively new, still, you can find me in trainings, writing blogs/content and helping any way I can. Tell us about your favorite Oneupweb moment. My favorite Oneupweb moment actually happens daily! Getting to…

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What Is Website Bounce Rate?

Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website…

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Cyber Security Information and Trends From Oneupweb and Safety Net

The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…

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Human Resources Manager

We look forward to seeing how your progressive, detail-oriented, and stellar human resources experience would be a good fit within our team for long-term growth with us. Our team tends to be an eclectic mix of introverts and extroverts with a social conscience, so we strive to seek fellow high-caliber individuals whenever the opportunity arises….

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Website Compliance and The California Consumer Privacy Act

Making sure that your business website is compliant with privacy regulations is a way to help your audience feel safe in 2020. In fact, most privacy policies are legally binding. Ensuring that your users’ data is secure is the first step toward a fully functional and competitive business website. With the impending launch of California…

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Get a Free Social Media Audit Checklist

As we approach the new year, it’s time to reflect on the year behind us and make plans for the year ahead. What better way to start than looking at your business’s social media marketing efforts? Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re fairly informed about social,…

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Introducing Andrew Straley, Oneupweb's Newest Marketing Strategist

Name Andrew Straley Position Marketing Strategist What’s your average day like at Oneupweb? I spend time working on the question, What are the most important things Oneupweb, as a business, should be working on? As a marketing agency, it’s easy to get lost in the client work and forget who you are. I try to…

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