Blog

Building Earned Media vs. Paid Media vs. Owned Media

In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s compelling and useful to your target audience. But website content creation is not enough. A great strategy combines different types of media for optimal performance. Let’s talk about earned media vs. paid media vs. owned…

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How to Determine Your KPI for Marketing and Sales

Determining unique key performance indicators (KPIs) is essential for marketing and sales teams. Without specific metrics guiding you, there is no standard of measuring how your company grows. Begin determining the best KPIs for your business by answering these six questions: What are your company-wide, time-bound business goals? Do departmental goals support overall goals? Which…

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What is Content Marketing?

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

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franchise marketing playbook updated with post covid 19 data for franchisors seeking marketing help

Franchise Marketing Playbook

July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise Marketing Playbook now: Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local…

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Paid Media

Paid Media and PPC FAQs

Have questions about paid media advertising? You’re not alone, and it’s a complex subject. Here are the answers to some questions that our marketing teams hear often. What is paid media? Paid media refers to advertisements that businesses pay for to send users to their website or show them a brand message displayed on a…

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What Is the PESO Model for Marketing?

Those in the marketing world are familiar with paid, owned and earned media. This familiar model has evolved to include shared media, making it the PESO model. The acronym stands for different types of media. Here’s are the quick definitions and PESO model examples: Paid media. This is media that you pay to have delivered…

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Gated Content Best Practices, Benefits & Tactics

As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…

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Digital Marketing FAQ

When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…

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Why Blogging Is Important for Your Business

Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…

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Types of Display Ads

Display advertising is one of the best ways to raise awareness of your brand, product or service. Types of display ads include responsive ads, retargeting (or remarketing) ads, native ads and social ads. There are also many options for display targeting, such as interest targeting, contextual targeting and topic targeting. Before we explain the qualities…

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The Digital Marketing Onboarding Process

What steps does a marketing agency take to onboard a new client? No matter which party you represent – the agency or the business that’s ramping up marketing – we hope to help you out with a thorough process description. Here’s how the Oneupweb team gets up to speed on a new client’s team, brand…

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How to Start Ecommerce on the Right Foot

Ecommerce usage is growing at an unprecedented rate across the globe, and it makes sense. Not only does a well-built ecommerce website allow businesses to sell on their terms, but it also provides a seamless customer experience. Looking to build an ecommerce business or take more of your current business online? Here’s how to start…

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