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A Marketing Plan Template to Start Your Year Right

With the new year right around the corner, our office is busy with strategic planning for our clients and our own business. We’re sure yours is too. In the flurry of meetings, reviews and holiday parties, don’t put your annual plan off till the last minute. Use our digital marketing plan template to prep for […]

in Blog, Business, Resources
google guaranteed

What Is Google Guaranteed?

Anybody can create a Google My Business account, whether they have an actual business or not. This has led to countless fake GMB accounts built by fraudsters trying to scam unsuspecting consumers out of their money. In response, Google rolled out the Google Guarantee program. It’s designed to protect consumers in the United States and […]

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Your Content Marketing FAQs, Answered

Content marketing has always existed. Before the term picked up buzz in 2012, it was simply known as “marketing.” So, what is content marketing? Is it a subset of SEO or does it encompass SEO, social media and much more? It’s brand awareness. It’s thought leadership. It’s lead gen. Content marketing is marketing. The purpose […]

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7 Google Analytics Metrics to Track Every Month

If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help […]

in Blog, SEO
bank marketing training attendee ashley mugnolo

American Bankers Association Bank Marketing Training

Ashley Mugnolo is an Account Manager and Inbound Marketing expert at Oneupweb. She specializes in banking marketing. “I can’t believe an agency sent someone to this.” Those are words I heard numerous times while introducing myself to fellow attendees at the American Bankers Association Bank Marketing School in Atlanta this past April. It wasn’t that […]

in Blog, Company Culture

What the Heck Are Accelerated Mobile Pages?

Flash back to 2015: The web is slow; many pages aren’t ready for mobile devices; popups and auto-playing videos get in the way of the content you want to read. Remember that? The web is still like that, you say? Oh, right. But believe it or not, things have gotten a lot better, and that […]

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local seo for franchises

Local SEO for Franchises

The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors […]

in Blog, SEO

3 Tips for Leveraging the Application in Higher Education Marketing

The Application as a Marketing Strategy to Attract Students Higher education marketing tends to rely on generic, cookie-cutter brochures and mailings to attract students. Take, for example, the application. The college application is one of the most valuable tools available in higher education marketing — and one of the least frequently leveraged. Use the application […]

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MITcon 2019: What Franchisors Need to Know About Marketing & Technology

The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new […]

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jd antosiak coding at his desk

Drupal Website Development Training

JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in […]

in Blog, Web Design
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