Resources— Blog

Client Snapshot: Interactions Digital Roots

With social media increasingly becoming the first and most important touchpoint for customer service, companies need an efficient way to manage these conversations and take care of their customers. Interactions Digital Roots leverages artificial intelligence (AI) to find meaningful social posts, prioritize these posts based on relevance, suggest responses, and gather insights. Their best-in-class social […]

in Blog, Case Studies

Is Customer Lifetime Value (CLV) Part of Your Digital Marketing Strategy?

If you’re responsible for marketing your brand online, there’s a good chance the ROI question occupies a lot of your day (and, probably, a fair amount of your evenings). How do you best measure return on investment in paid media, content marketing, SEO and social media? The answer: implement customer lifetime value marketing into your […]

in Paid Media
cameras on a building to illustrate california consumer privacy act

What Is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a new law giving California residents greater control over their personal data being collected and sold. Businesses will soon feel the heat from the CCPA. While this privacy law was signed in 2018, enforcement begins January 1, 2020. The CCPA amends a 1972 California privacy law to include […]

in Blog
chad kirchner

Meet Chad “Show Me the Data” Kirchner

Name: Chad Kirchner Position: Product Design and Research Manager What’s your average day like at Oneupweb? I research, go to meetings and help bring ideas to fruition. What’s your favorite blog and why? Bakadesuyo.com has answers to all your major existential questions, with science! What makes Traverse City appealing?  The pace of life. The friendly […]

in Blog, Company Culture
tacos

What to Do in Austin While at MITcon

If you’re like us, you’re eagerly preparing for the upcoming Marketing Information and Technology Conference (MITcon) hosted by the International Franchise Association. If it’s your first time in Austin, you might be wondering where to start. Austin has a reputation as a great food town and hub for music, and recently it was named one […]

in Blog, Company Culture
man and woman talk about local seo

Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]

in Blog, SEO
accelerated mobile pages amp oneupweb case study

Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

in Case Studies, SEO

Giving Back to Children In Our Community

JD Antosiak has been working with Oneupweb for a year and a half, he is a father of two and has been faithfully serving at Resurrection Life Church for almost 8 years. When I decided to switch jobs, it was more about culture, benefits and burnout than it was about money. My life looked different […]

in Blog, Company Culture

Digital Summit Detroit Recap

You might have seen us there, or you might have seen it on our social media, but some members of the Oneupweb team traveled to the Digital Summit Detroit conference last week, the annual confab for digital marketing pros. This was our second year in a row where we sponsored a stage and had a […]

in Blog
UX Design

Yee Haw, Y’all! It’s Time for UX Training from Texas

Rebecca West is Oneupweb’s UX Researcher. I recently had the privilege to attend user experience (UX) training in Austin, Texas offered by Nielson Norman Group (NNG). NNG pioneered many of the user experience research methods that are now industry-wide standard best practices. More than 40,000 UX and digital marketing professionals have attended NNG UX training […]

in Blog, UX
monday marketing minutes

Beyond the Minute: How to Market a Boring Business

The best marketing campaigns are engaging and provide value to the user. This is true across all markets and all industries. Even when your business feels “boring,” you can still accomplish your marketing goals and make sure your content comes across as vibrant and informative. Boring Businesses Can Make a Lot of Money with Creative […]

in Blog, Business
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