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lauren hucek

Meet Lauren Hucek: Teamwork Goddess

Name: Lauren Hucek Position: Assistant Project Manager What’s your average day like at Oneupweb? A smattering of collaborative meetings, a steady stream of Slack messages and endless coffee. Tell us about your favorite Oneupweb moment. Of the many Oneupweb moments I hold dear, perhaps the most memorable involved muffins. For context, this is actually my…

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Google Reviews

How to Display Google Reviews on My Website

You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. Let’s get to it … How to Embed Google Reviews on a Website Reviews add…

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How to Use Video in Email Marketing

(Okay, It’s a Trick Question) Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video,…

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Thriving After Google’s Page Experience Algorithm Update

In early 2020, Google hinted that a major algorithm update was coming … sometime. The vague timing left some marketing teams and publishers shaking in their boots. But on November 10, 2020, we saw the official announcement that the Page Experience update would roll out in May 2021! The update will blend new Core Web…

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What to Look for in a Social Media Agency

When choosing a social media agency to work with, these are the top four things to look for: They should know your industry and/or show they’ve researched it intently. Their services should fill all gaps in your team, from design to content to daily management. They should apply your personas and customer demographic data. They…

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Google Search Console’s URL Inspection Tool Is Down

As of October 14, 2020, the “request indexing” feature within Google Search Console’s URL inspection tool is down, and they expect the outage to last at least a few weeks while technical updates are made. This function is a valuable part of any SEO’s toolkit, allowing us to inform Google immediately when new content is…

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Performing Competitor Keyword Analysis

Every wonder what keywords your competitors are using? You’re not alone. The typical approach to keyword research upturns effective keywords to target, but the competition can also be a great source for additional targets. Especially in competitive industries, it’s important to ensure your website is appearing in the search results alongside (and hopefully above!) your…

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Video ROI Facts and Figures

With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs…

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Marketing Budget Breakdown

A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you…

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How to Make Video Marketing Work for Your Business

These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…

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Can I Stop Competitors Bidding on My Brand Terms?

No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…

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FAQs About YouTube Marketing

What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…

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