Blog Resource Archive

Web development

Frequently Asked Questions about Web Development

Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web […]

in Blog, Web Design

New Website Launches: What to Anticipate

Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more […]

in Blog, Web Design
Inbound 2018

The Best of Inbound 2018

Last week at the Boston Convention Center, 24,000 marketers, salespeople and other creative minds converged for Inbound 2018, the digital marketing conference put on by HubSpot. The four full days packed with actionable breakout sessions, inspiring keynotes, and networking parties unlike anything you’ve seen, was a one-of-a-kind experience. There was so much content that I […]

in Blog

Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort […]

in Blog, Paid Media

S.M.A.R.T. Goals Template

To help you plan your S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Time-bound) goals, we built this template that you can download for free. It’ll specifically help you: Easily summarize your ultimate marketing goalsAutomatically calculate your greatest marketing needsSet a deadline for meeting your annual, quarterly, or monthly goals Start creating your new goals with this free template […]

in Blog, Resources

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

in Blog, Paid Media, SEO
Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands […]

in Company Culture, SEO
trump google results

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In […]

in SEO
Google Tag Manager

Beyond the Marketing Minute: Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more […]

in Web Design
Google Tag Manger tracking of link clicks on AMP

How to Track Link Clicks on AMP Sites with Google Tag Manager

As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed, […]

in SEO, Web Design
UX Strategy Best Practices

10 Best Practices to Boost Your UX Strategy

What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defines user experience as encompassing all aspects of the end user’s interaction “with a system, including […]

in Web Design
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