Resources White Papers

The Healthcare Marketing Manual: A Ridiculously Comprehensive Guide to Digital Strategies, Trends and Ideas

Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated. […]

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The Importance of Branding Consistency for Franchises

Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of […]

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5 Simple Truths: Making Your CMO’S Life Easier

If your CMO ain’t happy, ain’t nobody happy Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be. Our “5 Simple Truths” white paper discusses: 5 simple truths about digital marketing How […]

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5 Social Media Strategies You Should Steal Today

5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who […]

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Closed Loop Marketing

” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are […]

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The Practical Guide to Google Local Listing for Franchisees

Your franchise’s guide to practical, tactical steps to gain traffic from local search Ok, Google—show me the nearest [insert franchisee store name here]. National franchises: your locations operate at a local, community level. Are you leveraging Google’s local listings to the fullest extent possible? In our Practical Guide to Google Local Listings for Franchises, we […]

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Swim With Sharks

In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share.

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Marketing And Strategy For Higher Education Institutions

Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn: How advancements in technology affect enrollment How changing your business model can offset cost How to identify your institution’s differentiators How to make your marketing efforts more holistic

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The 3 Bedrock Principals For A Successful E-commerce Website

Is your website turning off customers? It’s time to make sure your e-commerce website is in top shape for the returning and potential customers! In this paper on creating a successful e-commerce site we cover: User experience User interface Social Media to promote sales Responsive design Tips to reduce shopping cart abandonment More!

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Big Data: Making It Work For Marketing

What is “big data”? Is it just for big business? What advantage does it offer marketers? We answer those questions and more in this white paper. Our white paper on big data includes: Three myths surrounding big data Real-life applications Our five phase approach This paper is all about big data and how it applies […]

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Is Strategy Your Missing Link?

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around. This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix. Highlights Include: […]

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