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The Benefits of Email Marketing
Email marketing is a valuable and direct communication channel that allows marketers to deliver engaging content to past, current and prospective customers. Well-designed drip campaigns and personalized email newsletters provide an exceptional return on investment, nurture customer relationships and keep brands top-of-mind. What’s email marketing doing for your organization? Here’s what it should look like…
Email Marketing Frequently Asked Questions
You’re probably familiar with email marketing. Check your inbox right now – how many brand emails are in your inbox? Email marketing is a powerful tool when used correctly. We explore some of the most frequently asked questions our email marketing team receives, giving you answers to help you run a successful campaign. Need a…
Email Marketing Terminology Guide
Whether starting with a dedicated email marketing campaign or looking to up your game, understanding email marketing terminology makes navigating platforms and evaluating campaigns easier! And it’s worth a little study time: Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing. The glossary below…
Traits of the Best Email Marketing Companies
Email marketing is known for its high return on investment (roughly $42 for every $1 spent). But with all the information out there about email marketing, it can be a challenge to find a tactic that works for your business. You know your business can benefit from email marketing, but how do you get started…
HubSpot vs. Mailchimp vs. Constant Contact: Which is the Best Email Marketing Software?
Email marketing is a valuable tool for any brand and that’s more important than ever. With customers primarily on their phones and less likely to access a brick-and-mortar location, the inbox has become prime retail real estate. From lead generation and brand awareness to customer retention, using the right email marketing software is an important…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
Email Marketing
Whether you would like ongoing, targeted email marketing support or you simply need training to more effectively use your platform of choice, let’s do it together. We craft strategies, create content and build dynamic templates that shine in any inbox….
The Now and Future of Email Marketing
Don’t Get left Behind. The question of the day. YOU: Is email marking important? OUW: The answer is, YES, of course! YOU: But why even bother, when people won’t open it? OUW: So you think your email is bad, really bad eh? Well, the least it will do is remind the customer that you…
Is Email Marketing Something That We Should Consider?
If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter? Because it works! Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email…
Fresh Hospitality Marketing Concepts That Get Results
On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…
The Benefits of Video Marketing for Any Business
In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content. Why? In part, because effective video marketing strategies put your brand, products and services…
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…