The Handy Email Marketing Glossary of Terms

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Are you sending an email when users fill out a form on your site? Congrats, that’s email marketing! Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing, according to HubSpot. This glossary outlines the terms you need to know and other phrases you might come across.

Email Marketing Terminology to Know

Email marketing is an essential part of your inbound marketing strategy.

Acceptance rate. This measures the percentage of mail that did not bounce back to the sender.

Bounce rate. Number of users who quickly left the email.

CAN-SPAM. Official name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Goal: Give users rights by law for how businesses can email them, and outline penalties for those who break the law.

Click rate. The number of clicks compared to the number of sends.

Click-through rate. The number of links clicked compared to the number of opens. It’s also expressed as a percentage, and is considered a more powerful engagement metric.

CRM. Stands for customer relationship management. CRM is a system used to store contacts and information about customers.

Double opt-in. After a user submits their info to be on an email list, an email is sent asking to confirm the subscription. Users who do not confirm are not put on the list. It’s a tactic used to keep your email list clean and full of engaged users.

Drag and drop email. Some email clients offer premade email blocks that you can manipulate to create an email without knowing HTML.

Email service provider. An application that allows you to send emails to a list of subscribers.

Hard bounce. A permanent reason an email cannot be delivered, like an email client has blocked the sender.

HTML email. An HTML email is an email that is created entirely with HTML.

Landing page. The website page where you encourage email sign ups.

List segmentation. Organizing and separating your list of email contacts based on preferences, demography, engagement, and more.

Open rate. The number of opens compared to the number of sends. Often expressed as a percentage. Typically, open rate has been a good engagement indicator, but recent privacy changes mean it’s a less accurate metric.

Plain text email. An email containing no images or HTML, simply text.

Preview text. The text that is often displayed in email clients after the subject line.

Soft bounce. There are many reasons an email can soft bounce, and it’s usually temporary, like the email is too large, or the mailbox is full.

Spam. Inappropriate or irrelevant messages.

Subject. Your email’s subject line.

Subscribe. Users sign up for an email list.

Unsubscribe and unsubscribe rate. Users remove their email from a list. The unsubscribe rate is the number of unsubscribes compared to the number of sends for a given email.

Want to learn more about email marketing?

Looking for Email Marketing Support?

While email marketing at its most basic is following up with an interested customer via email, your business can benefit greatly from a strong email marketing strategy. Oneupweb’s team of experts helps midsize and enterprise businesses with their marketing goals. View our email marketing services, and reach out online or call (231) 922-9977.

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