The Handy Email Marketing Glossary of Terms

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Are you sending an email when users fill out a form on your site? Or sending customers updates on your latest products and promotions? Congrats— that’s email marketing! Businesses across industries rely on email marketing to deliver exciting and enticing content to customers past, present and future. Knowing the lingo can help you and your team get more out of your email marketing efforts. Here’s an email marketing terms cheat sheet to bookmark.

Make Sense of Email Marketing Jargon (It’s Worth It)

Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing. Adding email marketing to your brand’s digital marketing strategy can help reach more customers and deliver personalized content right when users are ready to convert. This email marketing glossary outlines the terms you need to know to create great emails, analyze performance and optimize your email marketing performance.

Email Marketing Terminology to Know

Email marketing is an essential part of your inbound marketing strategy.

Acceptance rate. This measures the percentage of mail that did not bounce back to the sender.

Bounce rate. Number of users who quickly left the email.

CAN-SPAM. Official name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Goal: Give users rights by law for how businesses can email them, and outline penalties for those who break the law.

Click rate. The number of clicks compared to the number of sends.

Click-through rate. The number of links clicked compared to the number of opens. It’s also expressed as a percentage, and is considered a more powerful engagement metric.

CRM. Stands for customer relationship management. CRM is a system used to store contacts and information about customers.

Double opt-in. After a user submits their info to be on an email list, an email is sent asking to confirm the subscription. Users who do not confirm are not put on the list. It’s a tactic used to keep your email list clean and full of engaged users.

Drag and drop email. Some email clients offer premade email blocks that you can manipulate to create an email without knowing HTML.

Email service provider. An application that allows you to send emails to a list of subscribers.

Hard bounce. A permanent reason an email cannot be delivered, like an email client has blocked the sender.

HTML email. An HTML email is an email that is created entirely with HTML.

Landing page. The website page where you encourage email sign ups.

List segmentation. Organizing and separating your list of email contacts based on preferences, demography, engagement, and more.

Open rate. The number of opens compared to the number of sends. Often expressed as a percentage. Typically, open rate has been a good engagement indicator, but recent privacy changes mean it’s a less accurate metric.

Plain text email. An email containing no images or HTML, simply text.

Preview text. The text that is often displayed in email clients after the subject line.

Soft bounce. There are many reasons an email can soft bounce, and it’s usually temporary. In many cases, the email is too large or the mailbox is full.

Spam. Inappropriate or irrelevant messages.

Subject. Your email’s subject line.

Subscribe. Users sign up for an email list.

Unsubscribe and unsubscribe rate. Users remove their email from a list. The unsubscribe rate is the number of unsubscribes compared to the number of sends for a given email.

This email terms glossary will help you deliver better results for future campaigns and even apply key data points for your overall marketing strategy. The ultimate goal is getting to know more about your audience’s needs, what touchpoints they respond best to and delivering results.

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Looking for Email Marketing Support?

Do more than just follow up with an interested customer via email. Make the most of audience segmentation, email automation and an optimized schedule to make your email marketing more impactful. Oneupweb’s team of experts helps midsize and enterprise businesses with their marketing goals. View our email marketing services, and reach out online or call (231) 922-9977.

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