Janese Horton

Introducing Our #1 Priority – Janese Horton

Name: Janese Horton Position: Director of Finance What’s your average day like at Oneupweb? Well, my #1 priority is to handle as much as I can for the CEO on the financial side so that he can focus his energy on all the other aspects of the business, but having said that, the average day […]

in Blog, Company Culture
Sara Ariza

Featuring The One and Only Sara Ariza

Name: Sara Ariza Position: Director of Client Services What’s your average day like at Oneupweb? It’s never average. It starts with lots of coffee and always ends with enough material for stimulating dinner conversation (and not the gossipy type). Before 5:00pm, I’ll have typically worked on three or four client accounts – setting up, auditing […]

in Blog, Company Culture

Oneupweb to Host Google-Sponsored Event

Oneupweb and Google have teamed up to help put Traverse City on the map! Do you own a business in Traverse City? If so, come to Small Business Training Day where you will learn about a range of topics to help businesses grow online, including: How to put your businesses on Google+ and Google Maps […]

in SEO

Cherryland Electric Cooperative and Oneupweb Team Up

“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and […]

in Web Design

7 Really Good Reasons to Get Out of Bed Each Day

Sometimes I’m feeling a little philosophical or even insightful. As I drove home from work a few days ago, I started to think about life and its challenges. I also think I watch too much reality TV. Even so, I contemplated my own life and the lives of those who have it much tougher than […]

in Company Culture

Marketing Tip of the Week: I’m So Fancy

  From L.A. to Tokyo… it’s easy to get caught up in the aesthetics of website design: beautiful fonts, bold images, great colors, but if your website isn’t helping your customers find what they’re looking for you’re missing the point.  Functionality and user experience should lead your website design project. Want to see it in […]

in Web Design

Marketing Tip of the Week: Sometimes You’re Busy

  The Oneupweb marketing team found themselves extra busy this week working on lots of awesome stuff for all our wonderful clients and clients-to-be. But rather than let it get us down and skipping out on this week’s marketing tip, we realized that our busy state of being is this week’s most timely and appropriate […]

in Blog

Marketing Tip of the Week: Eyes on Your Own Paper

This Week’s Marketing Tip: Eyes on Your Own Paper! Who Says Your Competition is Getting It Right Anyways?    Don’t forget to check out and share last week’s marketing tip!  Our Previous Marketing Tips: Digits Attract Wandering Eyes The 3 Rs of Content Marketing Don’t Gamble with Your Reputation What Futurama Taught Us About Marketing […]

in Blog

Women—Make Sure You Practice Confidence

I recently read an article on the confidence gap many women professionals are burdened by. Yep—I get it—and I witness it often. First I read the article published in The Atlantic a few weeks ago and then I followed up with an article published on the same topic (counterpoint) in The New Yorker. Interestingly enough, […]

in Blog

Happy Easter! (Let’s All Get Chocolate Wasted)

This Sunday marks Easter, our yearly celebration of all things Pastel and Bunny (with some formal, religious celebrations sprinkled in for a many of us). Some of us here have been up to a little office shenanigans as we head into a long weekend—I’ve personally been finding random Cadbury Eggs stashed around my desk (thanks, […]

in Blog

What is Oneupweb

Often I’m asked, “What does Oneupweb do?” Seems like that should be an easy answer—and on the surface it is. The so called elevator pitch goes something like this: Oneupweb is a full service digital marketing agency providing everything from strategic planning, website development, online advertising and content marketing. Sounds special, right? Not really. To […]

in Blog

If You Ever Need A Wake-up Call – Try Failing

What is it about hitting 50? I still feel like I can take on the world. I look forward to going to battle—I mean work—each day. I dig the smart people I work with (most of the time), and I love the marketing voo-doo we do. But I can’t help becoming reminiscent—thinking back on the […]

in Blog