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Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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Why You Should Double Down on Content Marketing During a Recession

Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…

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