Resources

Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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Why You Should Double Down on Content Marketing During a Recession

No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…

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