Resources
Marketing in a Recession: Why Cutting Your Budget Doesn’t Pay Off
Many companies are quick to reduce marketing budgets and ad spend during periods of economic uncertainty or recession. Marketing shouldn’t be the first thing on the cutting room floor. Historically, marketing and advertising during a recession has helped organizations increase brand awareness and capture market share. Long-term, the data suggests that recessions are the ideal…
Why You Should Double Down on Content Marketing During a Recession
Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…
