Marketing

Content Marketing for Nonprofits

In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating […]

Meet Ashley “Boots With No Fur” Mugnolo, Oneupweb’s Newest Marketer

NAME: Ashley Mugnolo POSITION: Inbound Marketing Manager TELL US ABOUT A FAVORITE CLIENT MOMENT. I had a client who was a sponsor for “Sesame Street Live” when the show visited Michigan. The client was so appreciative of the work that our agency had done for them that I got to take my family to one […]

Google Search Appliance Is Going Away, What Should You Do?

Google Search Appliance (GSA) was Google’s first physical hardware product, with a history dating all the way back to 2002. It’s actually a whole computer that sits on a company’s network and indexes the data fed into it for easier search retrieval. Have you ever thought, “Boy, I wish I could google for the stuff […]

Google Site Search Will Soon Be Dead, Good Riddance

Not long ago, Google decided to stop providing yet another of their beloved niche products. (Yes, I’m still bitter about the death of Google Reader.) Google Site Search is on the chopping block for complete end of operations by April fools day, 2018. The transition is going to be difficult, but really, it’s for the best. What are […]

Since We Last Spoke: An Update on Trends in SEO

During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here, […]

What We Said About Twitter in 2009: Did We Get It Right?

We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on […]

Google Customer Reviews

Google Trusted Stores Goes Extinct Google has recently replaced Google Trusted Stores with Google Customer Reviews and you may not have even notice. There hasn’t been much talk of this over the past few months, but we think it will be a benefit for the advertiser and retailer. Google Trusted Stores Google Trusted Stores was […]

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

Content Strategy Seasonality: The Reason for Your Calendar

As content marketers, its our responsibility to stay one step ahead of what our audiences’ minds gravitate to naturally. One of the easiest pieces of that puzzle to keep track of is the changing of the seasons. Keeping your finger on the pulse of trends, expectations, and requirements that repeat themselves on an annual basis […]

The Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Is Your Site Ready for These SEO Trends? New for 2017

2017 is a big year for digital – we’re pushing the boundaries in user experience, machine learning, and all sorts of other fun stuff (well, at least we think it’s fun). As an industry, SEO has changed dramatically in the past few years – it’s now WAY more than simple keyword stuffing and optimized titles and […]