Marketing

Driving Inbound Leads: Big Picture

Driving Inbound Leads Part III: The Smartphone Era   In our newest whitepaper hot off the digital presses today, we continue our series about driving inbound leads – this time with a close look at the new reality of smartphone adoption. The majority of web traffic is now people surfing via smartphones. But inbound marketing […]

Creativity + Data: Building Your Content Strategy

This post is the first of four in the series “Creativity + Data: Building Your Content Strategy.” Over the next three posts, we’ll focus on best practices, tips, tricks, and tools for using data to inform the creative nature of your content. To see your blog posts perform well, the reasoning behind your editorial calendar […]

How Snapchat Helped Short-Lived Content Thrive

When Snapchat launched in 2011, its success was based entirely on short-lived content (or short-form content). A picture that disappeared after ten seconds?! Who would want to use that app? And what was the point? What began as baffling to some has become billions and although Snapchat experienced humble beginnings, it’s now one of the […]

4 Reasons to Be Territorial with Your Paid Media Campaigns

“Should I spend money on my own brand terms?”  We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly recommend adding it to your 2017 strategy. During 2016, the ad industry saw large increases in brand […]

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How do […]

The Growing Appeal of the Gifographic: FAST Content Consumption

Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on […]

Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase […]

Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

List Segmentation: Are You on the Right Nurture Track?

List segmentation in your email outreach should be one of your best business practices. Segmenting your communications can improve your email relevancy by huge amounts. If you aren’t slicing up your database into separate segments and tailoring your messaging to be relevant to those customers and groups, then read on to find out why you […]

Optimizing Images for Search

We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop […]