Marketing

Content Strategy Relevance: Considering Your Audience

In essence, content marketing is simply communicating the reasons why your target audiences should want your product or service. As such, it is paramount to understand how your product or service is relevant to your customer. Relevance – “the quality or state of being closely connected or appropriate” – is truly the driving force behind […]

Introducing Christina Marbury – Proud Michigander, Baking Enthusiast, Content Marketer

Name: Christina Marbury Position: Content Marketing/SEO Project Manager WHAT’S YOUR AVERAGE DAY LIKE AT ONEUPWEB? There is no average day at Oneupweb, they’re all a little different. That said, my days generally involve internal strategy meetings, connecting with clients, poring through data and writing. It’s the perfect balance of data and creativity, and there’s always […]

How to Make a Good DIY SEO Report Card

For those who like to DIY, like weddings, birdhouses and SEO report cards, deciding what to include and how to format can be a challenge. What’s the most important thing you should look at when creating your own SEO report card? Technical SEO, keyword rankings, backlinks or content? In this checklist to creating your own […]

Crawl Errors: Google Helps You Clean House

A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors.

Meet Gillian Cobb: Content Guru and Charcuterie Enthusiast

NAME: Gillian Cobb POSITION: Content Market Project Manager WHAT’S YOUR FAVORITE BLOG AND WHY? I don’t routinely read many blogs, but I love to read newspapers and magazines. The New York Times and National Geographic are personal favorites. WHAT MAKES TRAVERSE CITY APPEALING? The people. Sure, I love the restaurants and breweries, the shopping and […]

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

Millennial Marketing: Tips for Nonprofits

Millennials are now the largest living generation in the U.S., and nonprofits are looking for better ways to attract their support and loyalty as donors. Although the stereotypical qualities that you often hear associated with millennials may make nonprofits nervous, it is best to remember that there are a lot of great qualities found in […]

Content Marketing Tips for Nonprofits

In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating […]

Meet Ashley “Boots With No Fur” Mugnolo, Oneupweb’s Newest Marketer

NAME: Ashley Mugnolo POSITION: Inbound Marketing Manager TELL US ABOUT A FAVORITE CLIENT MOMENT. I had a client who was a sponsor for “Sesame Street Live” when the show visited Michigan. The client was so appreciative of the work that our agency had done for them that I got to take my family to one […]

Google Search Appliance Is Going Away, What Should You Do?

Google Search Appliance (GSA) was Google’s first physical hardware product, with a history dating all the way back to 2002. It’s actually a whole computer that sits on a company’s network and indexes the data fed into it for easier search retrieval. Have you ever thought, “Boy, I wish I could google for the stuff […]

Google Site Search Will Soon Be Dead, Good Riddance

Not long ago, Google decided to stop providing yet another of their beloved niche products. (Yes, I’m still bitter about the death of Google Reader.) Google Site Search is on the chopping block for complete end of operations by April fools day, 2018. The transition is going to be difficult, but really, it’s for the best. What is […]