Marketing

Seasonality: Data + Creativity Part Two

As content marketers, its our responsibility to stay one step ahead of what our audiences’ minds gravitate to naturally. One of the easiest pieces of that puzzle to keep track of is the changing of the seasons. Keeping your finger on the pulse of trends, expectations, and requirements that repeat themselves on an annual basis […]

Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Is Your Site Ready for These SEO Trends?

2017 is a big year for digital – we’re pushing the boundaries in user experience, machine learning, and all sorts of other fun stuff (well, at least we think it’s fun). SEO as an industry has changed dramatically in the past few years – it’s now WAY more than simple keyword stuffing and optimized titles […]

Driving Inbound Leads: Big Picture

Driving Inbound Leads Part III: The Smartphone Era   In our newest whitepaper hot off the digital presses today, we continue our series about driving inbound leads – this time with a close look at the new reality of smartphone adoption. The majority of web traffic is now people surfing via smartphones. But inbound marketing […]

Creativity + Data: Building Your Content Strategy

This post is the first of four in the series “Creativity + Data: Building Your Content Strategy.” Over the next three posts, we’ll focus on best practices, tips, tricks, and tools for using data to inform the creative nature of your content. To see your blog posts perform well, the reasoning behind your editorial calendar […]

How Snapchat Helped Short-Lived Content Thrive

When Snapchat launched in 2011, its success was based entirely on short-lived content (or short-form content). A picture that disappeared after ten seconds?! Who would want to use that app? And what was the point? What began as baffling to some has become billions and although Snapchat experienced humble beginnings, it’s now one of the […]

4 Reasons to Be Territorial with Your Paid Media Campaigns

“Should I spend money on my own brand terms?”  We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly recommend adding it to your 2017 strategy. During 2016, the ad industry saw large increases in brand […]

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How do […]

The Growing Appeal of the Gifographic: FAST Content Consumption

Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on […]

Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase […]

Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]