Resources
Is Email Marketing Something That We Should Consider?
If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter? Because it works! Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email…
5 Tips for Goal-Setting in Digital Marketing
If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth…
Oneupweb: Cash Donations Accepted in Lieu of More Thoughtful Gifts
I turn this to you, fellow (if maybe a little, well, subordinate) members of my professional community: how can I best represent you?THE Cambridge Who’s Who? THE Presidential Who’s Who? I’ll take all relevant suggestions into consideration….
A Farting Christmas
The holidays are an important time in the marketing world. And this year, holiday greeting cards have taken quite an interesting turn….
Twitter Profits With Advertising & Paid Subscriptions
Twitter has a huge challenge ahead in maintaining and growing its user base while delivering a revenue stream for its investors. No internet phenomenon can survive forever on venture capital alone. The Twitter phenomenon reminds me of the early days of email. (Yes, I’m old enough to remember the early days of email.) It was…