Resources

Is Email Marketing Something That We Should Consider?

If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter?  Because it works!  Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email…

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A cup of coffee next to a goal setting calendar on a desk.

5 Tips for Goal-Setting in Digital Marketing

If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth…

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