Resources

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Tangoe: SaaS Marketing Case Study

Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…

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email marketing

Oneupweb Email Case Study

In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…

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Person on a desk looking at his phone with SandWOW website on the screen.

Mobile Optimization Tips for Your Website and Other Digital Content

When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…

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What Are the Benefits of Email Marketing?

Here are top advantages of email marketing: It strengthens relationships through personalization, segmentation and conversation. It helps you generate traffic to your website. It allows you to collect feedback through surveys. It is a tool for cost-effective campaigns. It provides a forum for self-promotion. It improves your brand visibility and trust. Consider this: Nearly 60%…

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How to Use Video in Email Marketing

(Okay, It’s a Trick Question) Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video,…

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email marketing faq

Email Marketing Frequently Asked Questions

You’re probably familiar with email marketing. Check your email right now – how many emails from brands are in your inbox? Email marketing is a powerful tool, but only if used correctly. This page will go over some of the most frequently asked questions our email marketing team receives. These questions include: Is email marketing…

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How Healthcare and Medical Businesses Can Choose the Right Internal Email and Email Marketing Platforms

How can healthcare and medical businesses choose the right internal email and email marketing platforms? Well, to be honest, it just depends. Below, your healthcare marketing experts at Oneupweb have outlined two of healthcare organizations’ most common uses for email, and the main things to keep in mind when choosing an email service provider (ESP):…

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The Now and Future of Email Marketing

Don’t Get left Behind.   The question of the day. YOU: Is email marking important? OUW: The answer is, YES, of course! YOU: But why even bother, when people won’t open it? OUW: So you think your email is bad, really bad eh? Well, the least it will do is remind the customer that you…

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Is Email Marketing Something That We Should Consider?

If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter?  Because it works!  Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email…

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5 Tips for Goal-Setting in Digital Marketing

If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth…

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Oneupweb : Are You Incorporating Digital Marketing into Your Mix?

What prevents you from achieving our goals? What’s creating the road blocks? I find that sometimes it is easier to attack a problem than it is to pursue a goal….

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Oneupweb: Cash Donations Accepted in Lieu of More Thoughtful Gifts

I turn this to you, fellow (if maybe a little, well, subordinate) members of my professional community: how can I best represent you?THE Cambridge Who’s Who? THE Presidential Who’s Who? I’ll take all relevant suggestions into consideration….

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