Resources

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Traits of the Best Email Marketing Companies

Email marketing is known for its high return on investment (roughly $42 for every $1 spent). But with all the information out there about email marketing, it can be a challenge to find a tactic that works for your business. You know your business can benefit from email marketing, but how do you get started…

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email marketing

HubSpot vs. Mailchimp vs. Constant Contact: Which is the Best Email Marketing Software?

Email marketing is a valuable tool for any brand and that’s more important than ever. With customers primarily on their phones and less likely to access a brick-and-mortar location, the inbox has become prime retail real estate. From lead generation and brand awareness to customer retention, using the right email marketing software is an important…

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Which Email Marketing Metrics Matter?

Email marketing metrics can tell the story of your brand. By closely monitoring how subscribers interact with both crafted and automated emails, adjusting content to suit reader needs and interests, and sliding in a few promotional efforts, you can wield email marketing as a valuable tool for ecommerce, lead generation, and more. But which email…

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The Handy Email Marketing Glossary of Terms

Are you sending an email when users fill out a form on your site? Congrats, that’s email marketing! Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing, according to HubSpot. This glossary outlines the terms you need to know and other phrases you might…

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Tangoe: SaaS Marketing Case Study

Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…

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email marketing

Oneupweb Email Case Study

In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…

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Mobile Optimization Tips for Your Website and Other Digital Content

When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…

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What Are the Benefits of Email Marketing?

Email marketing offers brands a personal and direct way to communicate with thousands of past, present and would-be customers. Not only is email an excellent way to build brand authority and generate repeat business, but it also can generate valuable data that can be leveraged in other marketing and business areas. The top email marketing…

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How to Use Video in Email Marketing

Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…

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email marketing faq

Email Marketing Frequently Asked Questions

You’re probably familiar with email marketing. Check your email right now – how many emails from brands are in your inbox? Email marketing is a powerful tool, but only if used correctly. This page will go over some of the most frequently asked questions our email marketing team receives. These questions include: Is email marketing…

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How Healthcare and Medical Businesses Can Choose the Right Internal Email and Email Marketing Platforms

How can healthcare and medical businesses choose the right internal email and email marketing platforms? Well, to be honest, it just depends. Below, your healthcare marketing experts at Oneupweb have outlined two of healthcare organizations’ most common uses for email, and the main things to keep in mind when choosing an email service provider (ESP):…

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The Now and Future of Email Marketing

Don’t Get left Behind.   The question of the day. YOU: Is email marking important? OUW: The answer is, YES, of course! YOU: But why even bother, when people won’t open it? OUW: So you think your email is bad, really bad eh? Well, the least it will do is remind the customer that you…

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