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Social Media Marketing FAQs
Social media is an effective marketing tool for brands and organizations of any size. Even if you’ve had a dedicated social media marketing strategy for years, it’s sometimes hard to evaluate ROI, determine strengths and weaknesses or accurately track social media’s role in driving conversions. Social media and marketing have become almost synonymous in today’s…
Facing Your Social Media Marketing Problems
Your customers are spending more time than ever on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social ecommerce, forcing brands to rethink how they present themselves to the world. The average American spent more than 1,300 hours on social media in 2020; now is…
Social Media Marketing Terms to Know
Social media marketing is a huge marketing channel. There are many terms that are used frequently but may not be familiar to everyone. In this blog post, we will define some of the most common social media marketing terms. By understanding these terms, you will be able to better understand social media marketing and how…
Social Media Marketing Services
Oneupweb social media experts don’t just write catchy posts; we post highly shareable copy, social videos, SEO-optimized blogs and other key building blocks of brand awareness. Whatever your platforms of choice, let’s do social right….
2018 Marketing Predictions: Social Media
Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers. …
Now Hiring a Sales and Marketing Coordinator
Are you a results-oriented individual with a passion for supporting sales and marketing efforts? Do you thrive in a collaborative environment and enjoy contributing to a team’s success? If so, then Oneupweb, a well-respected digital marketing agency, wants you! About the Role: We’re seeking a motivated Sales and Marketing Coordinator to join our dynamic team….
Fresh Hospitality Marketing Concepts That Get Results
On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…
The Benefits of Video Marketing for Any Business
In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content. Why? In part, because effective video marketing strategies put your brand, products and services…
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
The Franchise Marketing Playbook
Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. With over two decades of experience providing franchise marketing support, we’ve compiled the strategies, the tactics and the channels that deliver…
The Franchise Business Structure: Where Does Marketing Fit In?
No two organizations are perfectly alike, but most franchise business structures fit within some basic categories. The subtle differences between those franchise structures impact how certain expenses, including marketing, are handled. When organizational boundaries aren’t clear, it can affect how your franchise marketing works. How Is a Franchise Structured? There a five primary franchise ownership…