Social Media Marketing Terms to Know

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Social media marketing is a huge marketing channel. There are many terms that are used frequently but may not be familiar to everyone. In this blog post, we will define some of the most common social media marketing terms. By understanding these terms, you will be able to better understand social media marketing and how it can benefit your business!

A/B Testing: A/B testing is a method of comparing two versions of a piece of content to see which one performs better. This can be used for anything from social media posts to website pages.

Algorithm: An algorithm is a set of instructions that are followed in order to complete a task. Social media algorithms are the sets of instructions that determine what content is shown in a user’s feed. Algorithms differ slightly per platform.

Analytics: Analytics refers to the data that is collected about a certain activity. In social media marketing, analytics can be used to track the performance of your posts and see how well they are doing.

Boost: A feature on Facebook or LinkedIn that allows businesses to pay to have their post seen by more people.

Related Content: Social Media Marketing FAQs

Click-Through Rate (CTR): The number of times a user clicks on an ad or link divided by the number of times the ad or link is shown. A high CTR means that users are finding your content relevant and engaging.

Engagement: Engagement is a measure of how much interaction there is between a piece of content and its audience. Engagement can be anything from likes and comments on a post, to shares and clicks.

Hashtag: A hashtag is a word or phrase that is preceded by the “#” symbol. Hashtags are used to categorize content on social media and make it easier for users to find what they’re looking for.

Check out our guide to using hashtags!

Impressions: Impressions are the number of times that a piece of content has been seen by users. This includes views on a social media post, or impressions on an ad.

KPI: KPI stands for “Key Performance Indicator.” A KPI is a metric that is used to measure the success of a certain goal. In social media marketing, some common KPIs include engagement rate and reach.

Organic Reach: Organic reach is the number of people who see your content without you having to pay for it. This includes people who see your content because they follow you, or because it was shared by someone they follow.

Paid Reach: Paid reach is the number of people who see your content because you have paid for it. This can be done through ads or sponsored posts.

Platform: A platform is a social media site where users can share content. Some examples of platforms are Facebook, Twitter, and Instagram.

Post: A post is a piece of content that is shared on a social media platform. A post can be anything from a text update to a photo or video.

Profile: A profile is the page on a social media platform that represents a user. A profile typically includes information about the user or brand, as well as their content.

Social Media Marketing: Social media marketing is the process of using social media platforms to promote a product or service. This can be done through creating and sharing content, or by paying for ads.

Target audience: The target audience is the group of people that you are trying to reach with your content. When creating content, it’s important to consider who your target audience is so that you can create something that they will be interested in. Keep in mind that audiences differ per platform.

Timeline: A timeline is the order in which content is shown on a social media platform. Most platforms employ very scientific algorithms to show users what they think they’d like. Users can also change their timeline settings to show the newest content first.

Trending: Trending refers to the topics that are being talked about the most on social media. These topics can be determined by hashtags or other indicators.

We hope you found this blog post helpful! By understanding these terms, you will be able to better understand social media marketing and how it can benefit your business. If you have any questions, feel free to contact us. We would be happy to help!

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