Blog
Social Media Marketing FAQs
Social media is an effective marketing tool for brands and organizations of any size. Even if you’ve had a dedicated social media marketing strategy for years, it’s sometimes hard to evaluate ROI, determine strengths and weaknesses or accurately track social media’s role in driving conversions. Social media and marketing have become almost synonymous in today’s…
Email Marketing Frequently Asked Questions
You’re probably familiar with email marketing. Check your inbox right now – how many brand emails are in your inbox? Email marketing is a powerful tool when used correctly. We explore some of the most frequently asked questions our email marketing team receives, giving you answers to help you run a successful campaign. Need a…
Sitemaps 101: An Introduction to Sitemapping Your Website
Sitemaps are dedicated files that organize and prioritize every piece of content on your website. Sitemapping helps search engines like Google and Bing make sense of your site’s pages and index the stuff that matters most. Once the lone purview of site administrators and professional SEOs, tools like Yoast, Google sitemaps and CMS platforms like…
How to Calculate The ROI of SEO
Measuring the ROI of SEO is tricky for many reasons, making it a challenge for organizations to make marketing decisions. When properly determined, though, the return on investment for SEO strategy can lead to improvements in project efficiency and provide actionable insights into consumer interests, changing demographics and developing opportunities. What Is the ROI of…
Franchise Development and Economic Uncertainty
The prevailing legend of the “recession-proof” franchise hasn’t faced the anticipated test of 2023 – yet. Historically, franchises have weathered economic storms well, relying on economies of scale and pooled resources that sole proprietorships can’t access. With inflation elevated and commercial lending rates high, how has franchise development been faring? How will it change? As…
Buy Now, Pay Later: The Future of BNPL
The “buy now, pay later” market topped $170 billion in 2022 and saw more than 360 million unique users worldwide. BNPL options have grown thanks to the accelerated shift toward online shopping driven by the pandemic, offering ecommerce brands another payment option to meet changing demands from their customers. As the perpetual battle for clicks…
Your Content Marketing FAQs, Answered
Content marketing isn’t new. Before the term picked up buzz in 2012, it was simply known as “marketing.” So, what is content marketing? Today, content marketing is a vital part of any robust digital marketing strategy – and you’re probably already doing it. It’s brand awareness. It’s thought leadership. It’s lead gen. Content marketing is marketing. Content Marketing…
Meet Maggie Tayler, Laid-Back Account Manager
Maggie Tayler, Account Manager I worked in public relations for almost a decade in Ann Arbor after college. I moved around a lot with that company, and it offered me opportunities I never could have dreamed of! I also met mentors I still keep in touch with to this day. One day my husband and…
How Shopify Expansion Stores Work (and Why You’d Need One!)
Shopify is an excellent ecommerce platform for growing your online brand. With a range of pricing options and a host of proprietary tools, companies of all sizes get the support and infrastructure they need. Shopify Plus, the premier Shopify subscription level, includes one neat benefit – more stores. Shopify Plus expansion stores offer brands a…
How Do You Market a Ski Resort with No Snow?
Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…
The Best 10 Franchise Opportunities in 2023
The franchise business model provides an accessible way for you to invest in a new business or expand or streamline your current operations. From restaurants to home service brands, franchise businesses play an influential role in many industries. And with good reason! The knock-on effect of shared marketing support, corporate training and recruiting resources and…
How to Choose the Right Web Design & Development Company
Finding a single company to take on your whole website project can be challenging. But it’s worth it. Partnering with a vertically integrated company that offers web design and development simplifies your website project. Hiring multiple vendors to design and then develop your site often results in inefficient workflows, an unstable layout and (worst-case scenario) a breakable…
