Blog
Video Production Costs (and What You’re Really Paying For)
When it comes to supporting your brand, nothing provides more immediate and long-term value than high-quality video content. The cost of video marketing and the cost of video production are relatively small investments for brands with expansive marketing efforts. The key to making it worth your while? Capturing content that can be used to level…
The Best Marketing Newsletters to Subscribe to Right Now
Busy marketers don’t have time to scour the internet for the latest news and industry insights. Let the best marketing content come to you by subscribing to the best digital marketing newsletters according to the Oneupweb crew. Why Subscribe to a Newsletter? Newsletters for marketers package up important topics from a fast-moving industry and deliver…
Boosting a Post vs. Creating an Ad: What’s Better?
It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…
What Are Retail Media Networks?
As online retails plays an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers rather than the more general access and self-service offered by ad…
An Artificial Intelligence Manifesto: Using AI Responsibly
The internet is constantly changing – and so is how content is made. Like many organizations, Oneupweb has been closely monitoring the use of AI in everyday tasks to evaluate the benefits, risks and implications of fast-changing AI capabilities. AI technology is advancing rapidly, and while we believe its primary role will be to empower,…
How Oneupweb Got Its Name
Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…
What Does Having an ADA Compliant Website Mean?
Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…
Flash Sale Strategy: A Multichannel Approach
The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…
Meet Teddy & Bianca, Oneupweb’s Famous Office Dogs
If you’ve ever had the good fortune to receive a presentation from Oneupweb, you’ll have almost certainly paused on the last slide. Every PowerPoint deck we’ve made over the past few years is capped with a glamorous photo of our Chief Barketing Officer (CBO), Teddy Meza. His meteoric rise within the company is the subject…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…
The Importance of Regularly Posting Content
Did you know that 6 million blogs are posted daily? That’s a lot of posts. Surely these numbers prove that your content will get lost in the shuffle, right? No. The best way to connect with users who will (hopefully) become customers is to get in on the content creation game. No matter your industry…
Meta’s Threads: What It Means for Marketers
Meta’s long-awaited Twitter-killer, Threads, launched on July 5 and quickly picked up over 10 million users within just a few hours of launch. Thanks to a nearly seamless integration with Instagram, the Threads app has an immediate head start in terms of adoption and advertiser dollars when it’s ready. It’s in its early days, but…
