Blog
How to Fully Customize Your WordPress Theme (Without Being a Developer)
When Oneupweb decided to develop their new website in Wordpress, the designers found one major difference: custom page and post templates. Find out what they learned….
Marketing in a Recession: Advertising and Branding During an Economic Downturn
Many companies are quick to reduce marketing budgets and ad spend when a decline in economic activity leads to a recession. But advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share. This can lead to a tremendous return when the economy recovers. Why You Should Keep Advertising During…
Marketing Budget Breakdown
Take the guesswork out of your marketing budget allocation with an in-depth look at the real cost of digital marketing. You’ve got to spend money to make money, but what’s the best way to set (and stick to!) a dedicated budget? Grab your TI-89 calculator and let’s dive into your marketing budget breakdown! What Percentage…
Multilingual SEO: Website Translation Best Practices
Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…
Meet Audrey – Organizer, Problem Solver and Collaborator
Audrey Steele, Production Administrative Assistant I grew up in Massachusetts, just outside of Boston. As a lover of all things active and creative, I followed a passion for theater up until high school graduation, when I hit the road and joined an AmeriCorps team of wildland firefighters. I ultimately ended up studying Environmental Studies at…
5 Digital Marketing Strategies for Resorts
Resort marketing has been put to the test in the last few years. Perhaps no industry was as heavily impacted as the hospitality sector during the COVID-19 pandemic, and with lingering inflation and economic uncertainty, there could be more challenges ahead. Effective digital marketing for resorts addresses those concerns and tells a story; here are…
Ecommerce Schema: Markup You Can’t Afford to Skip
Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…
The Positives of Negative Keywords
Negative keywords are words that your content will avoid in search engine algorithms. SEO is all about making sure your content hits the right keywords. Not only should you target the right keywords, but good SEO also employs negative keywords to make sure you don’t end up connecting with the wrong audience. Understanding the value…
Digital Marketing Companies That Have Caught Our Eye
It’s a dog-eat-dog world out here, man. So, why are we taking the time to write a blog highlighting other agencies? Because we believe in karmic good (and the American dream). Ready? Let’s dive in. Our Short List of Marketing Agencies to Watch 1. TOKY We’ve been able to see some of TOKY’s work firsthand…
Effective Digital Marketing for Wineries
Winery marketing plans tend to be a puzzle, and with good reason. Multichannel marketing for a winery combines a mix of priorities, including brick-and-mortar retail, ecommerce and promoting your location as an event venue. There’s also the challenge of a diverse and changing audience as wine enthusiasts get younger. Wineries need a differentiator; digital makes…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed countless waves of change. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us directly! How Do You Reach the Right Audience in Digital Marketing?…
Green Marketing: How to Get Your Brand’s Message Right
The private sector has invested substantially in lowering carbon emissions and creating lasting, impactful changes for how they do business. The focus on sustainability isn’t about marketing; it’s about doing the right thing. Still, brands need to communicate their eco-friendly accomplishments, policies and goals to accelerate industry-wide change and appeal to consumers who care –…
