Resources Case Studies

man and woman stand at head of conference room addressing others seated in the room and gesturing at words drawn on whiteboard wall

Homecare Marketing: A Success Story

Oneupweb has a great partnership with one of the nation’s fastest-growing homecare franchise brands. It’s a unique opportunity for our agency to leverage our franchise and healthcare marketing experience to support a company on the move. As the industry gets more competitive, effective marketing is a key differentiator – and we’re driving impressive results across…

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Oneupweb Client Snapshot: Necessary WordPress Updates

For several years now, Oneupweb has been working off and on with a national organization dedicated to helping people receive community support for a variety of needs. Initially, we teamed up to create a customized WordPress site that focuses on user experience, SEO and a platform for growth.  More recently, we worked on updating their…

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harmon website

Client Snapshot: Website Design Refresh for HARMAN International

Audiophiles know HARMAN International as the manufacturer and distributor of the industry’s best speakers and sound systems. With a catalog of sub-brands and truly global reach, HARMAN International’s website serves as a vital central touchpoint for customers, suppliers, distribution partners and employees across the globe. When their marketing team reached out to us for tips…

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primary health network website homepage

The Primary Health Network’s Medical Website Redesign Case Study

More patients connect with healthcare providers online than ever before. The remarkable increase in telehealth, digital records access and the sheer volume of provider options has made healthcare websites a crucial first point of contact. Organizations like The Primary Health Network have invested in substantial website redesign projects to provide a better patient experience and…

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the newly designed by oneupweb short's brewing company website

Short’s Brewing’s New Look: A Website Redesign Case Study

Short’s Brewing Company‘s meteoric rise from a small-town brewery to one of the Midwest’s most beloved craft breweries is the stuff of legend. The Elk Rapids, Mich. production facility and Short’s pub in Bellaire, Mich. have become must-see NoMi destinations for tourists and beer enthusiasts – not to mention economic engines for the communities they…

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a woman oneupweb employee and a male oneupwebe employee sit in orange chairs in the oneupweb office, chatting

Multi-Location Website Localization: A Case Study

The days of using the same content on all your business locations’ web pages to grow your local organic search performance are over. Google’s recent algorithm updates have aimed to serve more helpful information and less spam in search results, and the guidelines for being “not spammy” now include using truly localized content for location-specific…

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Doctor shows his healthcare website

Always On Call: A Healthcare Recruitment Case Study

Strategic recruiting strategies help growing organizations source top talent to fill critical roles. One of the most efficient ways to reach the best candidates is to utilize a dedicated paid media recruiting campaign. Paid campaigns work with your broader recruiting and talent acquisition efforts to take hard-earned data and find quality prospects quickly. See how…

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a female marketer looks at her coworker, a male marketer wearing glasses, while he searches his computer

Getting Social with Bio Bidet by Bemis: A Social Media Case Study

Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…

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Why Optimizing Content You Already Have Matters: A Case Study

If you work at a bike shop, your own bike is the last one to get fixed. It’s the same story when you’re a team of dedicated, hardworking digital marketers; client work always comes first. Still, our team worked extremely hard to make time to update our site content in a few months. Content optimization…

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Service Page Optimization with skoah facial shop – a Success Story

Franchises feed off the parent company’s success, but creating their own identity is vital to making local customers feel like they’re getting a special experience. When skoah facial shop needed help creating content to drive service purchases, they enlisted the Oneupweb SEO and content marketing team. By the end of the six-month project, skoah facial…

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a female marketer looks at her coworker, a male marketer wearing glasses, while he searches his computer

How a Technical SEO Audit Accelerated Cherry Central’s Growth

Cherry Central was formed as a family-owned farming cooperative with partners across the country. Hundreds of small farms and orchards invest in shared resources and sales opportunities. One of the key appeals of a cooperative is marketing, and it’s a responsibility Cherry Central takes seriously. Cherry Central reached out to Oneupweb shortly after their recently…

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website development

Oneupweb Website Replatforming Snapshot

CMS Migration Made Easy The Oneupweb team began working with a consulting company in early 2021 to move the existing site of their law firm client from a proprietary content management system (CMS) to WordPress. The Problem The consulting company’s team felt common website CMS issues such as difficulty updating their client’s website, and general…

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