Resources Case Studies

Oneupweb Ecommerce Client Snapshot: Bio Bidet

Oneupweb began working with Bio Bidet, a luxury bidet company, in September 2020 to support paid media and search engine optimization (SEO). The COVID-19 pandemic brought on an 845% increase in toilet paper sales. For a bidet company, this provided an opportunity to engage a new audience. The Problem Bidets rushed to the forefront of…

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Healthcare Website Design and Development: BHPI

Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Two website…

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Dryer Troubleshooting Tool Puts New Spin on Blog Strategy

Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client.  Challenges The website’s existing resource content was focused on…

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Tangoe: SaaS Marketing Case Study

Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…

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Content Marketing Works – We Know Firsthand

Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…

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email marketing

Oneupweb Email Case Study

In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…

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Client Snapshot: HomeSteady Rebrand

Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…

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Client Snapshot: Traverse City Downtown Development Authority

Traverse City’s Downtown Development Authority (DDA) engaged with Oneupweb in 2018 for a website redesign. Ever since, they’ve had a website maintenance retainer agreement to keep up with the city’s evolving needs. Scope of Work Oneupweb’s support for Traverse City DDA has included: Website Design and Development dda.downtowntc.com downtowntc.com parking.downtowntc.com Website Maintenance Retainer Web Performance…

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Multi-Brand YouTube Case Study

Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…

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Google My Business Case Study

How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…

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Real Property Management Case Study: Franchise Development

Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…

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Mr. Electric Case Study: Franchise Content Marketing Strategy

The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…

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