Resources Case Studies
Dryer Troubleshooting Tool Puts New Spin on Blog Strategy
Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client. Challenges The website’s existing resource content was focused on…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
Content Marketing Works – We Know Firsthand
Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…
Oneupweb Email Case Study
In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…
Client Snapshot: Traverse City Downtown Development Authority
Traverse City’s Downtown Development Authority (DDA) engaged with Oneupweb in 2018 for a website redesign. Ever since, they’ve had a website maintenance retainer agreement to keep up with the city’s evolving needs. Scope of Work Oneupweb’s support for Traverse City DDA has included: Website Design and Development dda.downtowntc.com downtowntc.com parking.downtowntc.com Website Maintenance Retainer Web Performance…
Multi-Brand YouTube Case Study
Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…
Google My Business Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Mr. Electric Case Study: Franchise Content Marketing Strategy
The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…
CareMeridian Case Study
Helping Those Who Help Others Healthcare organization CareMeridian, which has since merged with NeuroRestorative, provided care and rehabilitation to patients with profound and medically complex injuries in comfortable, home-like environments. Whether patients had suffered a traumatic brain injury, spinal cord injury or needed specialized nursing or ventilator care, the dedicated staff at CareMeridian provided individualized,…
Neighborly Case Study
Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the…
