Resources Case Studies

primary health network website homepage

The Primary Health Network’s Medical Website Redesign Case Study

More patients connect with healthcare providers online than ever before. The remarkable increase in telehealth, digital records access and the sheer volume of provider options has made healthcare websites a crucial first point of contact. Organizations like The Primary Health Network have invested in substantial website redesign projects to provide a better patient experience and…

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the newly designed by oneupweb short's brewing company website

Short’s Brewing’s New Look: A Website Redesign Case Study

Short’s Brewing Company‘s meteoric rise from a small-town brewery to one of the Midwest’s most beloved craft breweries is the stuff of legend. The Elk Rapids, Mich. production facility and Short’s pub in Bellaire, Mich. have become must-see NoMi destinations for tourists and beer enthusiasts – not to mention economic engines for the communities they…

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a woman oneupweb employee and a male oneupwebe employee sit in orange chairs in the oneupweb office, chatting

Multi-Location Website Localization: A Case Study

The days of using the same content on all your business locations’ web pages to grow your local organic search performance are over. Google’s recent algorithm updates have aimed to serve more helpful information and less spam in search results, and the guidelines for being “not spammy” now include using truly localized content for location-specific…

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Doctor shows his healthcare website

Always On Call: A Healthcare Recruitment Case Study

Strategic recruiting strategies help growing organizations source top talent to fill critical roles. One of the most efficient ways to reach the best candidates is to utilize a dedicated paid media recruiting campaign. Paid campaigns work with your broader recruiting and talent acquisition efforts to take hard-earned data and find quality prospects quickly. See how…

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a female marketer looks at her coworker, a male marketer wearing glasses, while he searches his computer

Getting Social with Bio Bidet by Bemis: A Social Media Case Study

Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…

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three content marketers look at a computer screen in a meeting room

Why Optimizing Content You Already Have Matters: A Case Study

Content optimization improves the SEO value of existing blogs, service pages, or product pages and provides a better experience for the user. The Oneupweb content marketing team carved out time to optimize blog content dating back to the early days of to see how much of an impact it would have on organic performance….

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Service Page Optimization with skoah facial shop – a Success Story

Franchises feed off the parent company’s success, but creating their own identity is vital to making local customers feel like they’re getting a special experience. When skoah facial shop needed help creating content to drive service purchases, they enlisted the Oneupweb SEO and content marketing team. By the end of the six-month project, skoah facial…

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a female marketer looks at her coworker, a male marketer wearing glasses, while he searches his computer

How a Technical SEO Audit Accelerated Cherry Central’s Growth

Cherry Central was formed as a family-owned farming cooperative with partners across the country. Hundreds of small farms and orchards invest in shared resources and sales opportunities. One of the key appeals of a cooperative is marketing, and it’s a responsibility Cherry Central takes seriously. Cherry Central reached out to Oneupweb shortly after their recently…

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website development

Oneupweb Website Replatforming Snapshot

CMS Migration Made Easy The Oneupweb team began working with a consulting company in early 2021 to move the existing site of their law firm client from a proprietary content management system (CMS) to WordPress. The Problem The consulting company’s team felt common website CMS issues such as difficulty updating their client’s website, and general…

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Creative Services Case Study: Neighborly

Oneupweb has worked with home services franchise leader Neighborly® brands for years – since before they were even known as Neighborly. Initially providing SEO services for Molly Maid 10+ years ago, we have since expanded our services with Neighborly brands to include everything from UX and website design & development to content marketing and social…

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Tilley Distribution’s Merger & Acquisition Rebranding

If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…

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french paper company paper ornaments on a white backdrop

Oneupweb Shopify Migration Snapshot: French Paper

A Seamless Ecommerce Transition We’ve been working with French Paper since February 2020, providing paid media marketing, design, SEO, and content marketing. In 2021, we added another project to the mix—transitioning their ecommerce site from Magento to Shopify. The Problem The French Paper website was aging and slow. It didn’t provide a smooth online shopping…

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