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Website Replatforming
Website Replatforming Skilled developers, experienced SEO professionals and attentive account managers make the daunting task of CMS migration seem like no chore at all. If you’ve been eager to replatform your website but are hesitant to get started, you’re in the right spot. How Our CMS Migration Services Work Oneupweb acts as an extension of…
Client Snapshot: Franworth Site Migration
A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
All the YouTube Terminology You Need to Know
YouTube is a powerful search engine and social media platform. Video is an incredibly popular format, and it’s no wonder marketers prioritize YouTube strategy. Our YouTube glossary of terms includes the common words you might run across when working in YouTube: Average percentage viewed (APV). Percentage of your video a viewer watched before clicking off….
Careers
Why Choose a Career at Oneupweb? Oneupweb has been helping local businesses and fortune 500 companies alike for more than 20 years. That means it’s a company with room for you to learn and grow your digital marketing skills. Our office is in beautiful Traverse City, Michigan, at the historic Village at Grand Traverse Commons….
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Focusing on…
How to Optimize for Voice Search and Why You Siri-ously Need To
Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speedto load quickly, offer an intuitive customer experienceuser-friendliness, provide detailed product pages and use aa logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need…
Marketing Analytics Services
Digital Marketing Analytics Services Basic analytics, like default website metrics in Google Analytics, are just not enough to drive a marketing strategy. Adding event tracking and custom data filters helps. Then comes the challenge of cross-channel analysis with multiple data sources… It’s a lot to set up and manage. Bring your marketing analytics challenges to…
SEO Bootcamp Series
Free SEO Bootcamp Series Sign up for our on-demand, 6-day email bootcamp to learn the components of technical SEO. We’ve found ways of breaking down complex website fixes to make them more approachable and achievable for anyone. Each day we’ll send a quick video of technical SEO action items explained by our experts at Oneupweb….
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…