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3 Ways You Can Use Animated GIFs in Digital Marketing
While there may be controversy about how to pronounce it, there’s no debate: GIFs kickstarted the shift to short-form video on social media. Before short-form video platforms like Vine hit app stores in 2012 and long before TikTok went global in 2016, GIFs were the most common short video. From Twitter to Tumblr, GIFs were…
FAQs About YouTube Marketing
YouTube is a video-sharing platform that happens to be the second largest* search engine in the world, sitting second-step behind its sister company, Google. Billions of users log-in in every month and they’re doing more than just watching cat videos. People rely on YouTube to research products, watch how-to videos and follow the news. Learn…
Optimizing Your Local SEO (Even Without an Address)
No matter where your business is, you’re local to someone. Local SEO is a great way to get people to visit your business. But what if your company doesn’t have a physical location? Your business can still use local SEO platforms like Google Business Profile and Yelp to drive conversions and grow. Ranking well for…
How to Choose the Right Social Media Platforms for Your Business
Social media offers a tremendous platform to introduce your business to a wider audience and interact with customers digitally. Leverage social media for business to strengthen your brand, stay in front of existing customers and raise brand awareness, all while driving conversions on products or services. Here’s how to prioritize the right platforms to invest…
Web Form Design Best Practices
Poorly designed forms ruin the customer experience and negatively impact conversions.What makes an ineffective form and why are they frequently a barrier for users? What can you, the site owner, do to design better forms? We’ve got a few ideas. 5 UX Best Practices for Forms Effective form design isn’t necessarily hard, but it does…
How to Improve Conversion Rate
Tips for Conversion Rate Optimization Testing A simple change to a web page’s design and interface can be extremely powerful. A minor tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying to…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
5 Simple & Powerful Website Animation Examples
Subtle website animation is an effective tool for capturing attention and directing users to the content or actions you’re hoping they will take. Animation leads the eye, improves user behavior and drives engagement metrics that can keep customers on site longer and drive them to the content they’re looking for. The Internet is a big…
Tracking and Analytics Audit Services
Tracking and Analytics Audit Services It’s a challenge to maintain accurate, meaningful data in today’s digital marketing climate. Just when you think you’ve caught up, strategy shifts. As your business evolves, how do you know if your website and app data is still accurate, or rich enough, to support decision making? What happens when your…
How to Drive Traffic to Your Website
If you’ve had trouble increasing your website traffic, you’re not alone. It’s easy to feel overwhelmed by the exhaustive list of options for driving traffic to your website – and the time it takes to act on it. That’s why we’ve compiled this list of organic and paid options that we know work because we…
5 Tips for Paid Media Success
Are You Ready For Holiday Shopping? Though the holiday shopping season is almost here (and for some has already started), there’s still time to update your paid media strategies to ensure holiday shopping success. Online shopping continues to break sales records each year despite (or because of) pandemics, rising costs, shipping delays and more –…
Oneupweb Shopify Migration Snapshot: French Paper
A Seamless Ecommerce Transition We’ve been working with French Paper since February 2020, providing paid media marketing, design, SEO, and content marketing. In 2021, we added another project to the mix—transitioning their ecommerce site from Magento to Shopify. The Problem The French Paper website was aging and slow. It didn’t provide a smooth online shopping…