Resources

Coping with Business Impacts of COVID-19

Should you change your business right now? If you are wondering whether you should rethink your services and products – or indeed, the entire way you do business – to soften the business impact of COVID-19, consider this: This pandemic is bigger than “Well, that’s the way we’ve always done things.” It is bigger than…

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Marketers, Prepare for a Post-Pandemic World

Consumer Confidence Notes From Fernando Meza, owner and CEO of Oneupweb. As states start preparing to relax their shelter-in-place orders and we start visualizing what our new normal will be, it’s important to discuss consumer confidence. If states say, “Okay, everyone, it’s safe to go out again,” who is going to be the first to…

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Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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There Is No “Pandemic Marketing Plan”

If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…

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Coronavirus, Ads and People at Home

Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…

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Why You Should Double Down on Content Marketing During a Recession

No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…

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looking through a window, seeing a man pointing at a wall of post-it notes

Your Marketing Checklist

Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…

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oneupweb director of content marketing and seo freddy hunt's desk at his home in the garage. he called it the garoffice

How to Stay Sane and Productive While Working From Home: A Guide

 If I had a nickel for every time, someone said, “weird times” this past week. I’d be …   We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…

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