Marketing experts in a meeting look at something to the right

Marketing in a Recession: Advertising and Branding During an Economic Downturn

Many companies are quick to reduce marketing budgets and ad spend when a decline in economic activity leads to a recession. But advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share. This can lead to a tremendous return when the economy recovers. Why You Should Keep Advertising During…

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Two smiling people next to the video tittle "How to reframe services during the pandemic"

Coping with Business Impacts of COVID-19

Should you change your business right now? If you are wondering whether you should rethink your services and products – or indeed, the entire way you do business – to soften the business impact of COVID-19, consider this: The virus doesn’t care about any of that. Your customers or prospects don’t care about any of…

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Millennial wearing face mask grocery shopping during pandemic

Marketers, Prepare for a Post-Pandemic World

Consumer Confidence Notes From Fernando Meza, owner and CEO of Oneupweb. As states start preparing to relax their shelter-in-place orders and we start visualizing what our new normal will be, it’s important to discuss consumer confidence. If states say, “Okay, everyone, it’s safe to go out again,” who is going to be the first to…

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Oneupweb employees discuss market research and write notes on a whiteboard wall

There Is No “Pandemic Marketing Plan”

If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…

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Bar graph showing that hospitality-industry website sessions were mostly desktop in February 2020 and changed to mostly mobile in April 2020

Coronavirus, Ads and People at Home

Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…

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Why You Should Double Down on Content Marketing During a Recession

Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…

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Looking through a window, seeing a man pointing at a wall of post-it notes during a brainstorming session at Oneupweb

Your Marketing Checklist

Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…

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oneupweb director of content marketing and seo freddy hunt's desk at his home in the garage. he called it the garoffice

How to Stay Sane and Productive While Working From Home: A Guide

 If I had a nickel for every time, someone said, “weird times” this past week. I’d be …   We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…

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