Resources
How to Improve Marketing Efficiently – Fast
Marketers, whether part of a larger inbound team or the sole team member, often feel pressure to do more with less. Improving marketing efficiency requires a top-down approach to the process behind every type of marketing, quantifying effort and maximizing the value of every meeting, every ad group, and every piece of content. There is always room…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
How to Measure Brand Awareness – and Why
One of the best-known and most-cited examples of B2B advertising is titled “The Man in the Chair” from The McGraw-Hill Business Publications Company. The ad first ran in 1958 and posed the challenge every marketer faces in black-and-white (or a kind of sepia): Brand awareness. This decades-old example illustrates the importance of introducing your brand…
