Resources
How to Use Video in Email Marketing
(Okay, It’s a Trick Question) Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video,…
How to Measure Brand Awareness – and Why
One of the best known and cited examples of B2B advertising is titled “The Man in the Chair” from The McGraw-Hill Business Publications Company. It originally ran in 1958. Although this message was created a lifetime ago (in relation to the speed of digital marketing change), resolving the “I don’t know…” remains a marketing team’s…
How to Improve Your Digital Marketing Strategy – Fast
When you’re leading an inbound marketing team or you’re the only one on your team, you probably feel the pressure of rapidly deciding how to improve your digital marketing strategy. While there’s no true “quick fix” that works for everyone, you can put in some up-front work and check out the three ways (below) to…