The marketing and sales funnel with stages awareness, interest, consideration, intent, evaluation, purchase

What Is Full-Funnel Marketing?

The sales and marketing funnel is a visual representation of your customer lifecycle: from awareness and interest to evaluation and purchase. Full-funnel marketing is developing different marketing touchpoints to support every client interaction through each stage of the funnel by offering unique content for the top, middle and lower parts of the funnel. Because the…

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