Resources
How a Talent Acquisition Mindset Benefits Your Hiring Process
Like marketing, talent acquisition is an always-on, never-done element of success. While it may require time and resources, the benefits of developing a talent acquisition strategy make it one of the smartest investments a company can make. What Is Talent Acquisition? Talent acquisition is an ongoing effort to identify uniquely qualified or experienced specialists, leaders…
Why User Experience Design Is Important
A critical part of leveraging your digital platforms to grow your organization is to provide a great user experience across multiple platforms. From offering users an effective mobile app to designing a fluid browsing experience on desktop, user experience (UX) design takes research, testing and attention to detail. What Is User Experience Design? UX design…
Psychology-Based Copywriting Tactics – Then vs. Now
Writing isn’t just a form of art, it’s also a science. That’s because the human brain is hard-wired to process information in a certain way. However, in order to fully process information it first needs to be stored – and in order to store it, a connection needs to be made. That’s where using psychological…
Regional Banks Are Safe. (Just Ask One).
Marketing doesn’t operate in a vacuum. We take a comprehensive approach to supporting our clients that includes researching and monitoring the wider realities of doing business. Commercial banking is critical to sustained growth in any industry, with regional banks financing small and mid-sized business developments across the country. In the wake of three regional bank…
Leveraging Innovative Marketing Technology
Marketing technology is an investment, a tool and a field-leveler. Using the right technology stack helps organizations of all sizes meet their objectives and collect data that ultimately shapes effective long-term strategy. There are drawbacks to leaning too heavily on marketing technology, too. Let’s get into it! What Is Marketing Technology? Often abbreviated to “MarTech,”…
How to Calculate The ROI of SEO
Measuring the ROI of SEO is tricky for many reasons, making it a challenge for organizations to make marketing decisions. When properly determined, though, the return on investment for SEO strategy can lead to improvements in project efficiency and provide actionable insights into consumer interests, changing demographics and developing opportunities. What Is the ROI of…
Green Marketing: How to Get Your Brand’s Message Right
The private sector has invested substantially in lowering carbon emissions and creating lasting, impactful changes for how they do business. The focus on sustainability isn’t about marketing; it’s about doing the right thing. Still, brands need to communicate their eco-friendly accomplishments, policies and goals to accelerate industry-wide change and appeal to consumers who care –…
Tilley Distribution’s Merger & Acquisition Rebranding
If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
Pride Marketing Chat
Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…
What Is Brand Hierarchy?
Brand hierarchy describes how a company organizes its specific brands to best represent its services and meet the needs of its customers. Establishing a clear brand hierarchy can improve marketing performance, brand trust and authority, and each brand’s communication with its customers. Effective brand hierarchy is built on a strong strategic foundation. Grab your hammer….
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…
