Resources
ROI of SEO
Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative […]
How Market Research Helps Higher Education
Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword […]
Why You Need Market Research
Market research is an important tool that solves marketing problems before they even happen. Many of the most successful marketing campaigns are backed by market research. In fact, the role of market research is to provide a business with pertinent data before that business embarks on a particular marketing strategy, therefore ensuring that strategy’s relevancy, […]
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]
Why UX Research, Design and Testing Are Important for Your Business
A design student’s take on the value of UX by Liv Bishop As an advertising and branding student working with Google Maps on a UX-focused design project, I’ve learned quite a bit about what drives relevant web design and services that positively impact a business and its customers. Starting with expansive research and ending with a dynamic […]
3 Healthcare Personas for Effective Healthcare Marketing
Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this […]
Market Research Is Boring (No It’s Not)
Truth of it is – most people want to crawl under the table and hide from these thick compilations of numbers and analyst jargon. Who has the time, the wherewithal or the secret decoder ring, for that matter, to make it through a 70 page study on the key metrics of digital marketing without throwing […]
Up Close & Personal : 3 Insights About Today’s Business Buyer
Someone called last week and said, “Carly, your blog posts are ridiculously awesome, but they all have a recurring mandate; know your audience. Can you please help me with that part!?!” No, actually, no one called and said that. Or emailed. Or left it in a comment. (But that’s ok, I will keep writing for […]
Webinar : Optimizing Site Navigation for Conversion
On a recent webinar, “Optimizing Site Navigation for Conversion,” Oneupweb’s Sales & Marketing Director Carly Wujcik and I talked about how B2C and B2B brands can leverage site nav as a marketing tool. It was a fun conversation and, I think, an important one for digital marketers. If you haven’t yet, consider a few of […]
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March […]
3 Ways To Get the Most out of Market Research
Market research is the overarching practice of gathering information about markets or customers with the intent of gaining insight to support strategy and decision making. All of our engagements start with market research. You cannot have sound strategy unless you truly know what drives your customers. With prospective as well as existing clients, we regularly […]
Aesthetics and User-experience : Website Design and Development – Oneupweb Marketing
Ask someone to draw you a house and you’ll probably receive a rudimentary rectangle with a rectangle door, square windows and a triangle roof. Ask Frank Gehry to draw you a house, and you’ll probably receive something that belongs in a Salvador Dali painting. What makes Frank Gehry different from an ordinary architect? Any architect […]