Google PLAs Threaten Amazon

Posted on in Blog

Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share?

PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs every day, Amazon’s search results are getting pushed further and further down the page. Sure, Amazon can get its listing inside Google’s PLA space, but as with most things Google, it’s a pay-to-play space.

We recommend sellers occupy as much real estate on the SERP as possible—this includes traditional PPC ads, SEO, and now Google PLAs. While Amazon continues to be a great avenue for sellers, Google’s PLAs are fueled by user’s Google search queries. This puts your products on top of the SERP—and directly in front of the buyer—allowing purchases to be made directly from your site.

Up Next

The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways...

Read More