Google’s Pending Sitelink Update Offers New Functionality, Great Opportunity

On September 23rd, Google will automatically update all sitelinks to a new, upgraded format, which includes a lower, 25-character limit and specific landing page for each sitelink.

This offers tremendous opportunity with the upcoming holiday shopping season. This gives e-commerce companies a great way to showcase Black Friday specials or to inform customers about the “free shipping” promotion they may be running. This upgrade allows marketers to reach consumers more effectively and efficiently than ever.

The benefits of updated sitelink extension include:

›      Mobile functionality – mobile-specific messaging and phone numbers appear directly in ads

›      Ad group level extensions – control which sitelinks show for each ad

›      Schedule extensions – run certain days or times to align with business hours

›      Detailed reports – monitor performance on individual sitelinks