Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious).
By 2003 more than 20 percent of all Americans had broadband internet in their home (that number is now closer to 73 percent) which contributed to the fast growing eCommerce industry.
In the early 2010s the rise of the smartphone started to change the way that eCommerce needed to function. In 2017 62 percent of online shopping is done via a mobile device, and that’s just the first reason why the eCommerce industry needs to have a mobile first mindset. Check out the other eight reasons we chose thanks to the infographic that the team at WebsiteBuilder.org put together.
Eight More Reasons eCommerce Needs to Think Mobile First
Reason Two: As of 2016 mobile devices overtook internet usage worldwide.
Reason 3: Apps increase the number of products browsed by 286% over the mobile web.
Reason 4: 4 out of 5 consumers use smartphones to shop.
Reason 5: As of 2017 mobile commerce was 34 percent of all transactions and is predicted to double over the next year.
Reason 6: 82 percent of smartphone users rely on their device to make a product decision.
Reason 7: 78 percent of the retail industry has already adopted mobile commerce.
Reason 8: 93 percent of people who use mobile to research go on to complete a purchase, often at the physical store location.
Reason 9: Cyber Monday Sales are up 30 percent and mobile sales are up 96 percent since 2011.
So there you have it, the 9 reasons why we think eCommerce companies need to be focusing their upcoming strategies on mobile first.
If you aren’t in the eCommerce industry, or just want to know why mobile marketing shouldn’t be ignored check out the full infographic “104 Facts You Don’t Know About Mobile Marketing” below.