Pinterest Begins Testing Promoted Pins

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The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier.

The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses.

This is the natural progression for Pinterest, especially since releasing “rich pins” last May. These pins let brands automatically attach information like pricing and availability to content pinned from their sites, which made Pinterest an increasingly more alluring marketing channel to retailers.

Even without a formal ad platform, Pinterest has been popular with brands since it exploded in popularity in late 2011. We’re eager to see results of this initial promoted pins testing.

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Amanda Olsen, SEO & Content Marketing Project Manager I currently live in Midland, MI but I grew up in Muskegon—only a ten-minute drive from the lake. I have a Master of Arts in English Language & Literature/Creative Writing from Central Michigan University and also spent those graduate school years teaching ENG 101 to freshmen. Aside...

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