Robot Butler Terrifies Me

Posted on in Blog

A helping hand is on the way.
Live in the future by living with the future.
-Robot Butler marketing messaging

Something tells me the Internet is messing with me—this can’t be a real thing. A robot butler “designed to take over every aspect” of my life— every aspect?

This thing kind of spooks me out, but why do I think it’s a hoax? For starters, the imagery is dark and foreboding. Robot Butler’s homepage is a marvel in simple horror: what is that dark silhouette lingering in the background? Oh, that’s just the faceless Robot Butler, no big deal.

Robot Butler Homepage

 

But wait, Martha Stewart says it’s a good thing—that it’s definitely a good thing—and she’s completely unterrifying so that puts me at ease real quick.

I clicked the Pre-Order button, but—surprise, surprise–they’re receiving “higher than expected” order volumes. So I emailed orders@therobotbutler.com to ask if this is a real thing.

Have any of you stumbled upon this? I stumbled upon Robot Butler natively. That means I was over at Mashable.com, saw a “story” about Robot Butler sponsored by Robot Butler  and clicked. I knew it was sponsored content, but the headline lured me in (“Big promises in a little humanoid package”).

Who is behind this?

More importantly, what is this advertising, exactly? I’m convinced it’s a hoax/fake ad. After all, they’re urging their Facebook fans to update their software IMMEDIATELY.Robot Butler FB

 

 

 

 

My hunch? I honestly don’t know yet. The Google SERP doesn’t yield anything out of the ordinary. Time will tell, obviously—it always does.










Up Next

As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,...

Read More