Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? – Derek Zoolander
Have you ever wondered if there was more to web design, other than being really, really, ridiculously good looking?
Okay, I’m clearly understating an obvious fact—of course there’s more to web design than that. And there’s nothing inherently wrong with a website being ridiculously good looking.
Just be careful to avoid doing something just because it’s the posh thing to do.
But everyone’s doing it. I remember trying that line out against my parents back in the day, but I don’t remember it ever working. In fact, I think it was usually met with some kind of snarky response involving a bridge.
Perhaps especially if everyone’s doing it, have some strategy behind it. Some real, beyond-fashion justification for its use on your site.
Don’t follow trends just because they’re trends, and refrain from engaging in marketing simply for marketing’s sake—something we stressed here.
At the same time, just because everyone’s doing, doesn’t mean it’s necessarily a bad idea—you’ve got to stay with (or even ahead) of the trends to stay relevant.
Lisa Wehr, our CEO, broke down 7 of the hottest trends in web design that she’s seen this year in a recent article published on iMediaConnection.com. In it, she notes that not every lesson or trend applies to every web project.
But here are some general goals that do, in fact, apply to every web project. Above and beyond all subjective considerations of trends and taste, web properties should:
- Capture the visitor’s attention
- Be relevant
- Be memorable
- Be user-friendly
- Make the visitor want to tell friends about it
- Make the visitor want to return again and again
And it should be ridiculously good looking.