Resources— Business

GDPR

Monday Marketing Minute: Understanding GDPR

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week, we sit down with Ashley Mugnolo and Freddy Hunt to discuss how U.S. companies are affected by the European Union’s new General Data Protection Regulation (GDPR) policy that went into effect May […]

in Business, Video
Google GDPR

Is Google Dumping Your Analytics Data for GDPR?

Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25. […]

in Business, Paid Media, SEO, Web Design
keyboard shortcut

Keyboard Shortcuts & Mouse Tricks: Cheat Sheets to Make Life Easier

One cold day at Oneupweb, I was talking to our senior graphic designer, Nicole, and the rest of our internal marketing team about best practices for links on a page. Should they open in the same browser tab or in a new tab? I prefer a new tab because I hate being required to right […]

in Business
Local Listing

2018 Marketing Predictions: Local Listing Management

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Senior Business Strategist, Dave Doran, about what is in store for Local Listings Management in 2018. What is one […]

in Business, SEO
Crowd of people

FAQ of Developing Your Marketing Strategy

Who should I be marketing to? Like many things in marketing, there isn’t a one-size-fits-all answer for this. Who you should be marketing to depends on the customer profile you create. This profile is developed based on a number of factors that help you build a representation of your customer, such as why they would […]

in Business
Wrong way

5 Signs You’re Doing Your Marketing Strategy Wrong

Although every company is different and requires different tactics as part of their marketing strategy. There is a right and wrong way to go about developing your plan. Here are five signs that you’re doing your marketing strategy the wrong way. 1. You don’t know who your target audience is Every part of your marketing […]

in Business
two different colored doors

Current Customer Profile vs. Ideal Customer Profile

Behind every good marketing strategy is a good buyer persona – or there should be. If you’ve worked with a marketing agency before, no doubt you have been told the importance of the buyer persona; if you haven’t then listen up now – buyer personas are important!  Maybe right now you’re rolling your eyes as […]

in Business
Nonprofit Marketing ROI

Nonprofit Marketing: Calculating and Proving ROI

  Nonprofits, like many organizations, can struggle with getting a marketing budget that allows them to do everything their marketing team wants to do – or sometimes needs to do – to bring in the most qualified leads. So if you are working with a small budget and have big goals, how do you ensure […]

in Business
millennials at a clean water march

Millennial Marketing: Tips for Nonprofits

Millennials are now the largest living generation in the U.S., and nonprofits are looking for better ways to attract their support and loyalty as donors. Although the stereotypical qualities that you often hear associated with millennials may make nonprofits nervous, it is best to remember that there are a lot of great qualities found in […]

in Business
digital marketing changes faster than a toddler playing dress up

5 Tips for Keeping Your Marketing Strategy Relevant

If you aren’t staying current on trends and updating your marketing strategy on a regular basis you could be spending time, money, and resources implementing a marketing strategy that isn’t relevant. To help make sure that your marketing strategy remains current and works hard for you we’ve asked our account managers to share some tips. […]

in Business

Can Marketing Combat Seasonality?

The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact […]

in Business

The Role of Market Research in the Successful Marketing Strategy

A comprehensive marketing strategy is the foundation of your brand growth efforts, right? Good. And that marketing strategy is informed by market research, right? No? Uh-oh. What exactly is market research? Market research is the overall task of establishing questions about your intended market and finding answers to them. Market research usually falls into one […]

in Business