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2018 Marketing Predictions: Web Development and Design
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predications” series, we talked to Oneupweb Developer Paul Houser and Senior Graphic Designer David Kehrer on what they think 2018 will bring in the…
2018 Marketing Predictions: SEO and Content Marketing
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO…
Oneupweb Client Snapshots: Polaris
We drove their success Well known for their American-made snowmobiles, boats and jet skis, Polaris needed help spreading the word that they manufacture motorcycles, too! Victory, their lesser-known motorcycle brand, actually topped Harley-Davidson in customer satisfaction in the 2011 Pied Piper Prospect Satisfaction Index report, but people didn’t recognize the Victory brand as quickly as…
Healthcare Marketing
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
Healthcare Marketing and Lead Generation
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
Non-Profit Case Study: The PKD Foundation
Chapter 1: The Story Imagine your kidneys are bigger than footballs and weigh 25 pounds each. Imagine that there is no cure for this, and that you’re strongly considering not having children because there is a 50 percent chance you will pass the disease on to them. You have polycystic kidney disease, and you’re one…
Since We Last Spoke: An Update on Trends in SEO
During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here,…
Call Extensions Update
Google Launching Automated Call Extensions to Mobile Ads On February 6th, Google began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business and it is…
Optimizing Images for Search
We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop…
A Need for Speed: The Truth about Page Load Time
Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
Our Web Design Process/Philosophy
At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define,…