Resources

Web coding on a computer screen.

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…

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blue background with icons for website and ada compliance

What Does Having an ADA Compliant Website Mean?

Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…

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two women looking at a website on a laptop

Implementing Content on Your Website: Accessibility Checklist

It’s a lot easier to build accessibility into your web process than to make retroactive changes on an established site. Whenever you implement content on your website, begin with this basic accessibility checklist. It’s free to download and covers guidelines like these: HTML heading structure Image optimization Link best practices Content hierarchy Download your website…

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Graphic that asks whether dialogue from an offscreen character needs a caption

Inspecting Web Design on Global Accessibility Awareness Day

Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…

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A pair of prescription glasses in front of a computer monitor.

WCAG Compliance Tips

As digital marketers prepare for the new guidelines (WCAG 2.1) here are some tips to keep in mind when designing for handicap and disability accessibility:

– Be mindful that for people using devices like a screen reader, scrolling is difficult and annoying.
– Make sure you’re using a large enough size for body copy.
– Don’t use only color to indicate a form error.
– Don’t hide links or action items under hover states.
– Higher contrast between background color and type colors makes it easier to read for all users, but especially for those with vision problems….

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Computer screen showing a string of website code.

WCAG 2.2: How Digital Accessibility Affects Your Business

Most digital marketers know it’s beneficial to stay on top of accessibility standards when it comes to building and updating websites in 2022 – and tech companies strive to do the same when developing new technologies – but did you know that level of accessibility can affect the reputation and web traffic of absolutely any…

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Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand…

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Dispelling the Top 3 Website Accessibility Myths

Web accessibility—recommendations outlining the best ways to design and build a website for people with disabilities—have been around since the late ‘90s. In 2001, Section 508 went into effect, creating accessibility standards for government, education and nonprofit websites. But it’s only now that web accessibility is gaining traction in the business world. Unfortunately, many myths…

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